February 6
2013 - February 7, 2013, in Almaty, Kazakhstan
Welcome to Kazakhstan's first ever global event on PR and communications. Get your ticket today to master the latest trends in PR, social media, crisis communications and reputation management.
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Day One: 6th February 2013
08.30 Registration
09.30 Kazakhstan PR market – Overview and trends
Assel Karaulova, National Association of Public Relations (NASO), PR Professionals Club, IPRA Board member
10.00 Reputation Managament In Times Of Global Economic Downturn: Protecting And Maintaining Your Global Reputation And Positioning Yourself As A Global Market Leader
Mary Jo Jacobi, Former Executive VP External Relations And Communications, BP America (until June 2011) And Former Chief Reputation Officer, HSBC And Leman Brothers and the only person in the world that has worked for two US presidents, the UK Queen and the UK Prime Minister
10.30 The Importance Of Maintaining A Good Public Image For Senior Executives And CEOs
Patrick Jephson, Former Private Secretary, HRH PRINCESS DIANA And Author, SHADOWS OF A PRINCESS
11.00 Networking And Refreshment Break
11.30 Bringing fresh "LOOKS" to PR - holistic equity building activities at Henkel
Steffen Ruebke, General Manager, Henkel Beauty Care
12.15 The Importance Of Social Media In Public Relations
Andrew Widger, Director Media Relations, Pfizer
13.00 PR Measurement At Schneider: Best practice in Implementing PR Processes And Measurement Principles
Thierry Nicolet, Senior Vice President Press Relations, Schneider Electric
13.45 Lunch And Networking Break
14.45 Interactive Panel Discussion - The Future Challenges In PR And Communications
15.30 The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greewich UK
16.15 Crisis Simulation Workshop
In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour". This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis. No experience of crisis communications is needed for this demanding but enjoyable session!
- Learn the 10 fundamental rules of crisis communications
- How to avoid the pitfalls
- Learn how your organisation can prepare itself for a crisis
- The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
- The dangers and opportunities created by social media
Donald Steel, Former Chief Communications Advisor, BBC and the World’s Most Acclaimed Expert On Crisis Communications
18.00 Join us at the Networking Cocktail and meet our award winning speakers!
Day Two: 7th February 2013
09.00 Interactive Full Day Workshop
The Art, Language & Mindset of game-changing / Branding, Public Relations & Corporate Communications
Led By: Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greewich UK
Brands and their role in society have risen in significance – to corporations, products, services and the individual. However, what still remains unclear is how to build game-changing brands time and time again - especially when the world is in a state of relative flux. Furthermore, is the art of communications really an art, or is it more about science?
The following interactive workshop is based upon the findings of four year’s work studying phenomena and collecting the views of senior academics and practitioners from across the globe. It takes its foundations in the work of Aristotle, Plato and Socrates and then maps them onto areas such as social communications, transaction exchanges, power, design, leadership and management.
Firstly, this workshop will share the most recent academic and professional discoveries. Then these along with the opportunity for you to share your own experiences and questions – are designed to help equip you with the tools and thinking needed to:• Create and maintain compelling brands and communications• Evaluate what skills and activities will best serve you in the future, as a professional
Key Themes covered:
- The culture of Branding
- The branding of Culture
- Brand Stakeholder and Communications analysis
- The importance of Nation branding
- Handling global multi-ethnicity
- Multi-meanings, hybridization and innovation
- Animism and humanizing brands
- The impact of religion
- The faith of sports, music, food and shopping
- The skills and mindset of a global Brand/PR/Comms. managers
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
