Baku PR Experience
October 17, 2012, in Baku, Azerbaijan
About the Event
Welcome to Azerbaijan's first ever global PR event. Get your ticket now to master the latest trends in the global PR and communications world.
Speakers
Thierry Nicolet Schneider Electric
Patrick Jephson Former Chief Of Staff To Princess Diana
Donald Steel Former Chief Communications Advisor, BBC
Piers Rosenfeld-Schreiber BT
Philip Dewhurst Gazprom Marketing
Prof. Jonathan A.J. Wilson
Sietse Bakker Eurovision Song Contest 2021
Agenda
October 17th 2012
Registration
Opening Keynote:
The Importance Of Maintaining A Good Public Image For Senior
Executives And CEOs
Patrick Jephson, Former Private Secretary, HRH PRINCESS DIANA And Author, SHADOWS OF A PRINCESS
The Importance Of Social Media In Public Relations: The Eurovision Experience
Sietse Bakker, Event Supervisor, Eurovision Song Contest And Author, How To Live Wow
Crisis Simulation Workshop
In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".
This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.
No experience of crisis communications is needed for this demanding but enjoyable session!
Donald Steel, Global Crisis Communications Expert And Former Chief Communications Officer, BBC
Lunch For Speakers And Delegates
Crisis Management: Learning From My Gazprom Experience
Philip Dewhurst, Senior Advisor, College Hill And Former PR Director, Gazprom Marketing
The Intersection Between Transformational Leadership, Corporate
Communications And Cultural Branding – Closing The Delta
Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and
Marketing Communications, University Of Greewich UK
Leveraging CSR through Social Media To Reinforce A Super Luxury Brand
Piers Schreiber, VP Corporate Communications, Jumeirah Group Dubai
Networking And Refreshment Break
Mastering The Politics Of PR
Richard Stephenson, Former Group PR Director, Royal Mail
PR Measurement At Schneider: Best practice in Implementing PR
Processes
And Measurement Principles
Thierry Nicolet, Senior Vice President Press Relations, Schneider
Electric
How PR And Marketing Should Work Together For Maximum Effect
Toga Sezer,
Founder & Managing Director ,
Anatoliart
And Former Marketing Director,
Ulker
End Of Conference And Networking Cocktail