Content PR Boot Camp

Content PR Boot Camp

January 28th: 10 am - 4 pm (EST)

Registration is Closed

About the Event

Welcome to the Content PR Boot Camp!

Trying to decide what messaging, if any, you should be going to market with, has been challenging.

In this five hour, interactive webinar, some of North America's leading public relations and communications professionals will share with you how they adapted their content strategies in the face of COVID-19.

We are living in extraordinary times.

The question on everyone's mind is, how do you hit the right tone and not come across as thoughtless or opportunistic?

Attending this highly interactive webinar will help you:

  • Balance optimism and sensitivity in your messaging.
  • Create the right mix between purpose, context, creativity and integrity.
  • Deliver messages that show empathy and compassion by putting the consumer at the centre of everything you do.
  • Foster trust with your target audience.
  • Find the content that resonates most with your community.
  • Engage your audience with informative, relevant and engaging content.

Facts & Figures

Speakers

Anna Lingeris

The Hershey Company

Kieran Fagan

CVS Health

Jennifer-Anne Pascoe

University of Alberta

Katherine Wolfgang

CBC

Paul Fabretti

Microsoft

Zayna Aston

YouTube

Carly Dybka

Justice Canada

Agenda

Partners

Don’t miss anything

Want This Program for Your Team?

This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.

If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.

Contact us about in-house training

Latest News