About the Event

In today's rapidly evolving global landscape, organizations face unprecedented challenges that demand a proactive and adaptable approach to crisis management. "Crisis Communications 360: Navigating Permacrisis", taking place on 24th and 25th October in Winnipeg is a comprehensive two-day training program designed to equip participants with the knowledge, skills, and strategies necessary to effectively update their crisis plans for the age of permacrisis.

Day One: Understanding the Landscape

Day One begins with an in-depth exploration of the current global PR landscape, providing insights into emerging trends and top reputational threats. Participants will gain a comprehensive understanding of the political and societal issues shaping today's crises, along with strategies for taking a stand while navigating potential pitfalls such as cancel culture and diversity, equity, and inclusion (DEI) crises.

Day Two: Strategies and Practical Exercises

Day Two delves into actionable strategies for crisis management in an age of permacrisis. Participants will learn how to avoid greenwashing and develop authentic environmental messaging, as well as how to navigate media relations and effectively manage crises on social media platforms. The day culminates in immersive crisis exercises, allowing participants to put their newfound knowledge and skills to the test in a safe and supportive environment.

Who Should Attend:

This training is ideal for PR professionals, communication managers, crisis management teams, and executives responsible for maintaining brand reputation and managing crises. Whether you're new to crisis management or seeking to update your existing strategies, "Crisis Communications 360: Navigating Permacrisis" offers valuable insights and practical guidance for today's world.

Key Takeaways:

• Understanding of the current global PR landscape and top reputational threats
• Strategies for navigating political, societal, and DEI issues in crisis management
• Techniques for avoiding greenwashing and crafting authentic environmental messaging
• Effective media relations strategies for managing crises in an age of permacrisis
• Skills for managing crises on social media platforms and mitigating reputational damage
• Hands-on experience through immersive crisis exercises and post-exercise analysis

Join us for "Crisis Communications 360: Navigating Permacrisis" and empower your organization to navigate today's challenges with confidence and resilience.

Facts & Figures

Did you know?

Kathryn Kolaczek, CEO of Alchemy Communications and your training course leader,  is a seasoned expert in crisis communications and media training, having conducted workshops across major North American cities including Ottawa, Calgary, Chicago, Toronto, and more. With a background in media, PR, and digital marketing, Kathryn specializes in crisis management, public relations, and brand integration. She provides sound strategy and planning to help organizations navigate crises with timely responses, protecting their reputations and future growth. Under Kathryn's leadership, Alchemy offers comprehensive crisis communications support, integrating inbound marketing with traditional communications to create effective strategies for businesses, nonprofits, and municipalities.