Crisis Communications 360 with Kathryn Kolaczek

24-25 October, Winnipeg


Crisis Communications 360 with Kathryn Kolaczek


24-25 October, Winnipeg

About the Event

In today's rapidly evolving global landscape, organizations face unprecedented challenges that demand a proactive and adaptable approach to crisis management. "Crisis Communications 360: Navigating Permacrisis", taking place on 24th and 25th October in Winnipeg is a comprehensive two-day training program designed to equip participants with the knowledge, skills, and strategies necessary to effectively update their crisis plans for the age of permacrisis.

Book by August 30th to SAVE $200!

Day One: Understanding the Landscape

Day One begins with an in-depth exploration of the current global PR landscape, providing insights into emerging trends and top reputational threats. Participants will gain a comprehensive understanding of the political and societal issues shaping today's crises, along with strategies for taking a stand while navigating potential pitfalls such as cancel culture and diversity, equity, and inclusion (DEI) crises.

Day Two: Strategies and Practical Exercises

Day Two delves into actionable strategies for crisis management in an age of permacrisis. Participants will learn how to avoid greenwashing and develop authentic environmental messaging, as well as how to navigate media relations and effectively manage crises on social media platforms. The day culminates in immersive crisis exercises, allowing participants to put their newfound knowledge and skills to the test in a safe and supportive environment.

Who Should Attend:

This training is ideal for PR professionals, communication managers, crisis management teams, and executives responsible for maintaining brand reputation and managing crises. Whether you're new to crisis management or seeking to update your existing strategies, "Crisis Communications 360: Navigating Permacrisis" offers valuable insights and practical guidance for today's world.

Key Takeaways:

  • Understanding of the current global PR landscape and top reputational threats
  • Strategies for navigating political, societal, and DEI issues in crisis management
  • Techniques for avoiding greenwashing and crafting authentic environmental messaging
  • Effective media relations strategies for managing crises in an age of permacrisis
  • Skills for managing crises on social media platforms and mitigating reputational damage
  • Hands-on experience through immersive crisis exercises and post-exercise analysis

Join us for "Crisis Communications 360: Navigating Permacrisis" and empower your organization to navigate today's challenges with confidence and resilience.






Facts & Figures

Did you know?

Kathryn Kolaczek, CEO of Alchemy Communications and your training course leader,  is a seasoned expert in crisis communications and media training, having conducted workshops across major North American cities including Ottawa, Calgary, Chicago, Toronto, and more. With a background in media, PR, and digital marketing, Kathryn specializes in crisis management, public relations, and brand integration. She provides sound strategy and planning to help organizations navigate crises with timely responses, protecting their reputations and future growth. Under Kathryn's leadership, Alchemy offers comprehensive crisis communications support, integrating inbound marketing with traditional communications to create effective strategies for businesses, nonprofits, and municipalities.


Kathryn Kolaczek Alchemy Communications



Registration and Morning Coffee


Welcome and Introduction
Introduction to the training objectives and agenda


Overview of the Global PR Landscape and Understanding the Top Reputational Threats

- Understanding the current global PR landscape
- Identifying and analyzing the top reputational threats in today's age of permacrisis


Taking a Stand: Navigating Political and Societal Issues

- Discussion on the importance of taking a stand in crisis management
- Strategies for effectively navigating political and societal issues while maintaining brand integrity


Avoiding Cancel Culture
- Understanding the dynamics of cancel culture
- Techniques for mitigating and responding to cancel culture threats


Lunch Break


DEI Crisis

- Exploring diversity, equity, and inclusion (DEI) issues in crisis management
- Best practices for addressing DEI crises and promoting inclusivity in crisis response


 Interactive Case Studies
Analyzing real-world case studies related to the topics covered during the morning sessions


Q&A and Discussion
Open forum for questions, discussions, and reflections on Day One topics


Morning Coffee


How to Avoid Greenwashing

- Understanding greenwashing and its implications for reputation management
- Strategies for authentic and responsible environmental messaging


Media Relations in an Age of Permanent Crisis
- Adapting media relations strategies to the challenges of permacrisis
- Building and maintaining positive relationships with media outlets


Social Media Crisis Management
- Recognizing the unique challenges of managing crises on social media platforms
- Developing effective strategies for crisis communication on social media


Lunch Break


Crisis Exercises
- Practical crisis simulation exercises designed to test participants' skills and knowledge
- Debrief and discussion following each exercise


Post-Exercise Analysis
- Reflecting on lessons learned from the crisis exercises
- Identifying areas for improvement in crisis management strategies


 Conclusion and Next Steps
- Summary of key takeaways from the training
- Discussion on implementing learnings into participants' crisis management plans


End of Training

Our partners


Alt Hotel Winnipeg, Winnipeg, Manitoba, CA

Address: 310 Donald St, Winnipeg, MB R3B 2B9, Canada

Located in the heart of Winnipeg city centre, the unique Alt Hotel Winnipeg features a restaurant and free WiFi access. Canada Life Centre is 140 m across the street and Winnipeg Square is a few blocks away. A flat-screen cable TV and an entertainment centre with multimedia adaptors is provided in each guest room. A work desk, seating area, and coffee maker are provided. A private bathroom includes free toiletries. A view of the city is available. Guests can enjoy a work out in the fitness centre and refuel at the snack bar. The front desk is available 24 hours a day and offers luggage storage. A business centre includes meeting rooms. Canadian Museum for Human Rights is only 5 minutes’ drive away. Saint Boniface Golf Club is 4 km and Tuxedo Golf Club is 9 km from the property.