"Crisis Communications and Cancel Culture" Masterclass with Kathryn Kolaczeck
June 29th: 10am-2pm (ET) / 4pm - 8pm (CET)
About the Event
Welcome to our brand new "Virtual PR Masterclass" on crisis communications and cancel culture with Kathryn Kolaczeck!
If getting cancelled isn't part of your crisis planning, it needs to be. In a world where outrage travels fast and missteps lead to mob mentality, the list of organizations and individuals facing 'cancel culture' backlash grows longer by the day. Clients are demanding more transparency and social purpose from organizations and leaders than ever before, but getting it wrong (or doing nothing) can have serious consequences. And while managing a nonprofit, municipality, business, post-secondary or other organization in the age of cancel culture is uncharted territory, addressing calls for accountability has become mission-critical for any public relations strategy to succeed.
Book now and SAVE US$100.
In this exclusive Masterclass we will cover:
- The rise of cancel culture – online and in the real world
- The dangers of 'woke-washing' and tone-deaf activism
- How companies can protect themselves from being cancelled
- Reputation management strategies in the age of cancel culture
- The way forward: shifting from a cancel culture to an accountable culture
- Further resources and next steps
About Your Masterclass Leader:
Kathryn Kolaczek
CEO Alchemy Communications:
Media Expert, Crisis Communications Specialist, Entrepreneur, Author, Speaker
Kathryn Kolaczek brings a wealth of experience in communications, media, and public relations to her role as CEO of Alchemy Communications. Going beyond the foundations of traditional communications, Kathryn works with clients to tackle important challenges in crisis communications and media training. As CEO, Kathryn leads both business development and strategy, using her experience to identify risks and opportunities for a diverse client roster. Kathryn creates and executes on thoughtful communications strategy and marketing plans, ensuring all projects are completed to a high standard of quality and efficiency. An engaging speaker, Kathryn can often be found leading discussions in crisis communications and sharing her knowledge with other entrepreneurs and communications professionals.
PLEASE NOTE: This workshop will run from 10am-2pm Eastern Time (US&Canada) / 4pm-8pm Central European Time.
Speakers
Kathryn Kolaczek Alchemy Communications
Agenda
Is your organization prepared to handle a communications crisis in the age of cancel culture?
In a world where outrage travels fast, and the list of brands and individuals facing a 'cancel culture' backlash grows longer, a crisis is likely no longer a matter of if - but when. By being prepared, you can move your organization from a place of reaction towards a mindset of accountability, avoiding missteps, mitigating damage, and rebuilding trust more quickly.
In this Masterclass, Alchemy Communications CEO Kathryn Kolaczek will lead you through common crisis or 'cancellation' scenarios your organization could face and help you build a plan and sharpen the tools you need to navigate a crisis confidently and authentically.
Part 1
- The rise of cancel culture – online and in the real world
- The dangers of 'woke-washing' and tone-deaf activism
- How companies can protect themselves from being cancelled
Break
Part 2
- Reputation management strategies in the age of cancel culture
- The way forward: shifting from a cancel culture to an accountable culture
- Further resources and next steps
Closing Discussion
