Crisis Communications Boot Camp 11

23-24 April, Calgary


Crisis Communications Boot Camp 11


23-24 April, Calgary

About the Event


Due to concerns around the coronavirus (COVID-19), and in accordance with health guidance from the WHO, and other health authorities, we have decided to postpone the Crisis Communications Boot Camp 11 that was scheduled to take place from 23-24 April in Calgary. The new dates for the Crisis Communications Boot Camp 11 are 17-18 September at the Calgary Marriott.

We look forward to meeting you and your team in September.

After the phenomenal success of our first edition in Calgary,  as well as Atlanta, Vancouver, Miami, Chicago and Ottawa,  the Crisis Communications Boot Camp is coming back to Calgary from 23-24 April.

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

  • Understand and master the latest trends and challenges in PR
  • Rebuild your reputation after a cyber attack
  • Protect your staff and reputation in 2020
  • Understand the new methods of monitoring a crisis
  • Learn from Mayo Clinic's issue management process
  • Successfully manage a social media crisis


Daniel Tisch Argyle Public Relationships

Greg Vanier Edelman Canada

Nancy Bistritz-Balkan Purchasing Power

Katie Creaser ICR

Mary Masson Michigan Medicine

Ginger Buxa Plumbo Mayo Clinic

Robyn Jenkins-Blum Cisco



Registration and Morning Coffee


Opening Remarks


What Are the Biggest Challenges for PR Pros in 2020 and How to Overcome Them
This interactive session will focus on the biggest challenges in today's fast changing PR industry, including:
- Fake news: why facts matter and what to do when you or your client is being targeted by fake news
- Cyber crime:  educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
- Handling crises involving workplace harassment and misconducts

Robyn Jenkins Blum, Head of Business Critical Communications, Cisco


The New Normal: Building Trust in an Age of Cyber-Attacks
The expanding threat landscape and new business innovation is leading to an increase in cyberattacks—the average number of security breaches in the last year grew by 11 percent from 130 to 145, states the Ninth Annual Cost of Cybercrime Study by Accenture and Ponemon Institute. 
Organizations spend more than ever to deal with the costs and consequences of more sophisticated attacks— the average cost of cybercrime for an organization increased US$1.4 million to US$13.0 million.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Greg Vanier, VP, Crisis and Reputation Risk & National Lead of Data Security and Privacy, Edelman Canada


Interactive Discussion with Speakers and Delegate


Lunch for Speakers and Delegates


How to Protect Your Staff and Reputation in 2020
- Create or update your organization's risk communications plan
- Build a rapid-response internal culture that's ready for emergencies
- Work with legal to ensure social media compliance and risk mitigation
- Quickly make use of your intranet and digital channels in risk situations
Nancy Bistritz-Balkan, Director, Cybersecurity Communications Program, McKesson


Understanding the New Methods for Monitoring a Crisis

- Taking a data driven approach to decision making – before, during and after a crisis
- How to use data to decide if a crisis is going to escalate or quiet down
- The rise of fake news sites – and how to take a proactive approach to protect your brand

Katie Creaser, Senior VP, ICR


 Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


Escape from Mayo Clinic: Responding to Damaging and Inaccurate Reporting
Ginger Plumbo, communications manager at Mayo Clinic, will share an in-depth case study about an alarming national media story that cast Mayo Clinic in a negative light. She’ll share lessons learned from the situation and Mayo Clinic’s response to the story after it aired. The session will be a chance to learn about Mayo Clinic’s issues management process and the work that went into taking the unusual step of pushing back publicly against the story.
Ginger Buxa Plumbo, Communications Manager, Issues & Crisis Communications, Mayo Clinic


Case Study: Michigan Medicine Deals with Communication Crisis After Family Blocks Brain Death Examination Using Social Media and Traditional Media Pressure
After a cardiac arrest brought on by an asthma attack, a 14-year-old boy fails a brain death examination at our children’s hospital. A second test is needed to finalize brain death and allow caregivers to take him off mechanical ventilation. The family blocks the second test. Mom goes to Facebook and traditional media with tearful pleas for more time and harsh criticism of our treatment. Within two weeks, she attracts a Facebook following of 10,000, gets support from national advocates, spurs protesters outside the hospital … and we end up in court, drawing extensive media coverage.
In this talk, Mary will discuss how Michigan Medicine handled HIPPA concerns as media coverage snowballed, how legal decisions influenced communication and the fascinating way that social media amplified this case. 
Mary Masson, Director of Public Relations, Michigan Medicine


Interactive Discussion with Speakers and Delegates


End of Day One


Morning Coffee

10.00 - 16.30

Communicating Under Scrutiny: Crisis Communications Workshop By Daniel Tisch, President & CEO, Argyle Public Relationships
- Understanding the importance of reputation and reputation capital
- Key dimensions of reputation: products & services, citizenship and governance
- Crisis preparedness: What is it and what does it mean for your organization?
- What defines a crisis?
- Crisis planning
- Crisis vs issues: definitions
- Roles and responsibilities
- Key principles of crisis communications
- Message development: the 5Cs
- Managing the media: redusing risk, seizing opportunity
- What they did right: case study in exceeding expectations
- Seven habits of highly effective strategists

Our partners


Calgary Marriott Downtown Hotel, Calgary, Canada

110 9th Ave SE, Calgary AB T2G 5A6

+1 403-266-7331


Blending elegance, comfort and style, Calgary Marriott Downtown Hotel is the perfect destination for business and leisure travel. Find your respite in thoughtfully appointed rooms and suites, featuring deluxe pillowtop bedding, large flat-screen TVs, premium THANN bath amenities and stirring views of the city skyline or the Canadian Rockies. Surround yourself with celebrated attractions, including Scotiabank Saddledome, TELUS Convention Centre, Calgary Tower, Canada Olympic Park and the incredible Calgary Stampede. Celebrate and succeed in 11,000 square feet of sophisticated meeting and event space, including our expansive rooftop patio. After an unforgettable day of business or exploration, refresh in the sparkling waters of our indoor pool, or grab a table at ONE18EMPIRE, featuring creative Canadian cuisine and a stylish whiskey bar. With attentive guest service, a modern fitness centre and exclusive M Club Lounge, our hotel is a stylish sanctuary in the beating heart of downtown Calgary.