Crisis Communications Boot Camp 11

23-24 April, Calgary

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About the Event

After the phenomenal success of our first edition in Calgary,  as well as Atlanta, Vancouver, Miami, Chicago and Ottawa,  the Crisis Communications Boot Camp is coming back to Calgary from 23-24 April.

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

  • Understand and master the latest trends and challenges in PR
  • Rebuild your reputation after a cyber attack
  • Protect your staff and reputation in 2020
  • Understand the new methods of monitoring a crisis
  • Learn from Mayo Clinic's issue management process
  • Successfully manage a social media crisis

Only

159days

12hours

28min

UNTIL THE EVENT

Speakers

Robyn Jenkins-Blum Cisco

Katie Creaser ICR

Mary Masson Michigan Medicine

Nancy Bistritz-Balkan Director, Cybersecurity Communications Program Company, McKesson

Ginger Buxa Plumbo Mayo Clinic

Daniel Tisch Argyle Public Relationships

Greg Vanier Edelman Canada

Agenda

09.00

Registration and Morning Coffee

10.00 

Opening Remarks

10.15 

What Are the Biggest Challenges for PR Pros in 2020 and How to Overcome Them
This interactive session will focus on the biggest challenges in today's fast changing PR industry, including:
- Fake news: why facts matter and what to do when you or your client is being targeted by fake news
- Cyber crime:  educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
- Handling crises involving workplace harassment and misconducts


Robyn Jenkins Blum, Head of Business Critical Communications, Cisco

11.00 

The New Normal: Building Trust in an Age of Cyber-Attacks
The expanding threat landscape and new business innovation is leading to an increase in cyberattacks—the average number of security breaches in the last year grew by 11 percent from 130 to 145, states the Ninth Annual Cost of Cybercrime Study by Accenture and Ponemon Institute. 
Organizations spend more than ever to deal with the costs and consequences of more sophisticated attacks— the average cost of cybercrime for an organization increased US$1.4 million to US$13.0 million.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Greg Vanier, VP, Crisis and Reputation Risk & National Lead of Data Security and Privacy, Edelman Canada

11.45

Interactive Discussion with Speakers and Delegate

12.00

Lunch for Speakers and Delegates

13.00 

How to Protect Your Staff and Reputation in 2020
- Create or update your organization's risk communications plan
- Build a rapid-response internal culture that's ready for emergencies
- Work with legal to ensure social media compliance and risk mitigation
- Quickly make use of your intranet and digital channels in risk situations
Nancy Bistritz-Balkan, Director, Cybersecurity Communications Program, McKesson

13.45 

Understanding the New Methods for Monitoring a Crisis
- Taking a data driven approach to decision making
- How to use date to decide if a crisis is going to escalate of quiet down
- The rise of fake news sites
Katie Creaser, Senior VP, ICR

14.30

 Interactive Discussion with Speakers and Delegates

14.45 

Networking and Refreshment Break

15.15 

Mayo Clinic Case Study: When Media Relations Turns into Crisis Management
Ginger Plumbo, communications manager at Mayo Clinic, will share an in-depth case study about an alarming national media story that cast Mayo Clinic in a negative light. She’ll share lessons learned from the situation and Mayo Clinic’s response to the story after it aired. The session will be a chance to learn about Mayo Clinic’s issues management process and the work that went into taking the unusual step of pushing back publicly against the story.
Ginger Buxa Plumbo, Communications Manager, Issues & Crisis Communications, Mayo Clinic

16.00 

Case Study: Michigan Medicine Deals with Communication Crisis After Family Blocks Brain Death Examination Using Social Media and Traditional Media Pressure
After a cardiac arrest brought on by an asthma attack, a 14-year-old boy fails a brain death examination at our children’s hospital. A second test is needed to finalize brain death and allow caregivers to take him off mechanical ventilation. The family blocks the second test. Mom goes to Facebook and traditional media with tearful pleas for more time and harsh criticism of our treatment. Within two weeks, she attracts a Facebook following of 10,000, gets support from national advocates, spurs protesters outside the hospital … and we end up in court, drawing extensive media coverage.
In this talk, Mary will discuss how Michigan Medicine handled HIPPA concerns as media coverage snowballed, how legal decisions influenced communication and the fascinating way that social media amplified this case. 
Mary Masson, Director of Public Relations, Michigan Medicine

16.45 

Interactive Discussion with Speakers and Delegates

17.00

End of Day One

09.00

Morning Coffee

10.00 - 16.30

Communicating Under Scrutiny: Crisis Communications Workshop By Daniel Tisch, President & CEO, Argyle Public Relationships
- Understanding the importance of reputation and reputation capital
- Key dimensions of reputation: products & services, citizenship and governance
- Crisis preparedness: What is it and what does it mean for your organization?
- What defines a crisis?
- Crisis planning
- Crisis vs issues: definitions
- Roles and responsibilities
- Key principles of crisis communications
- Message development: the 5Cs
- Managing the media: redusing risk, seizing opportunity
- What they did right: case study in exceeding expectations
- Seven habits of highly effective strategists

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