Crisis Communications Boot Camp 12

The COVID-19 pandemic and the social restrictions drastically changed the way that consumers interact with brands. In this new reality, it is now more important than ever to communicate effectively to the right audience, with the right message and plan for every potential threat to your brand’s reputation.

• Detect early warning signs for a crisis, and minimize the damages
• Structure a robust and effective crisis management and communication plan
• Manage diverse stakeholders and communicate efficiently in times of complex crisis
• Choose the right messaging channels
• Communicate when information is scarce
• Deal with aggressive media interviews better
• Craft powerful key messages and take full control of media exposure
• Leverage social media for effective crisis and communication management
• Rebuild trust and reputation post-crisis

The 12th (online) edition of the Crisis Communications Boot Camp will cover the latest challenges for communications professionals in today’s changing world and will go behind some of the most talked-about global PR crisis, giving you the unique opportunity to live through front-line experiences.

By the end of this program, you will be able to: