Crisis Communications Boot Camp 15

2-3 December, Miami, Florida

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About the Event

Welcome to the 15th edition of the Crisis Communications Boot Camp, North America's leading event on crisis and reputation management!

With presentations by some of the world's leading PR pros, our interactive Boot Camp will cover the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. Our international panel of experts will guide you through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.

Please note that the Boot Camp is a live, in--person event, limited to 70 participants only. For those that choose to attend the event virtually, all content from the Boot Camp will be live-streamed online in real-time and recorded for you to watch in case you miss anything. 

This highly interactive Boot Camp will equip you to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events, the course will also explore the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it.

At the end of the Boot Camp you will be able to:

  • Understand the most important principles of effective crisis communications
  • Detect early warning signs for a crisis, and minimize the damages
  • Structure a robust and effective crisis management and communication plan
  • Manage diverse stakeholders and communicate efficiently in times of complex crisis
  • Choose the right messaging channels
  • Communicate when information is scarce
  • Deal with aggressive media interviews better
  • Craft powerful key messages and take full control of media exposure
  • Leverage social media for effective crisis and communication management
  • Rebuild trust and reputation post-crisis

Only

165days

11hours

31min

UNTIL THE EVENT

Facts & Figures

  • In less than three years, over 2000 PR and communciations professionals from Europe and North America have attended the Crisis Communications Boot Camps in Calgary, Ottawa, Vancouver, Miami, Chicago, Atlanta and Helsinki.
  • Previous delegates at the Crisis Communications Boot Camp include PR representatives from: Bechtel, Morehouse School of Medicine, Norwegian Cruise Line Holdings, Duke University, Harvard University HPAC, Visa Inc, UPS, University of Central Florida, Edelman, The Calgary Airport Authority, Export Development Canada, Royal Victoria Regional Health Centre, National Gallery of Canada, University of Ottawa, Target, Bank of America, Federal Reserve Bank of Atlanta, Turner, Spotify, Harvard Law School...

Speakers

Brandi Boatner IBM

Lydia Sermons City of Atlanta, Mayor Keisha Lance Bottoms, Office of Communications

Emma Daly Human Rights Watch

Michael Morrison Massachusetts General Hospital

Amanda Coleman Former Head of Communications, Greater Manchester Police

Alex Armentano Edelman

Sandra Fathi Affect

Agenda

10.00 

Where’s the Reputation Risk for Your Organization in a Post-COVID World?
Taking stock of what’s changed and what’s the same after an unprecedented year for communicators. This session will focus on strategies and tools for identifying and mitigating reputation risk in 2021 and beyond.  
Alex Armentano, Vice President, Edelman

10.40 

The Importance of Quick Transformation of Your Crisis Communications Strategy: Case Study by Massachusetts General Hospital
In this session Michael will share with you how Massachusetts General Hospital adapted its crisis communications strategy in the face of COVID-19, including integrating social media in their crisis communications plans. Michael will also share lessons learned from the 2013 Boston Bombings
Michael Morrison, Director Of Media Relations, Massachusetts General Hospital

11.20 

Media Relations in the Age of Coronvirus and Other Natural or Manmade Disasters


When a major disaster hits, whether its COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy. It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders. In this session, we'll dissect the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis related messages to ensure a receptive audience and productive approach. 
Sandra Fathi, President, Affect

12.00

Lunch for Speakers and Delegates

13.00 

How to Protect Your Organization's Reputation in an Age of Fake News


In a society where anything can be said, organizations are facing an uphill battle to prove that their communication is credible.
Emma will share with you how to create a crisis communications plan that includes fake news, listen online for emerging issues, engage people who are important to you, paint a counter narrative rooted in facts and plan for various scenarios.
Emma Daly, Communications Director, Human Rights Watch

13.40

Case Study: Rebounding from the Under-tow of COVID-19 Communications
Shortly after joining the City of Atlanta government, Lydia was faced with managing the City’s communications in response to the COVID-19 pandemic, racial justice demonstrations, and a highly charged presidential and U.S. Senate election cycle. Lydia’s prior experience leading federal government communications for two U.S. presidential administrations, a U.S. Member of Congress, several federal agencies, and big-city Mayors, equipped her with the tools needed to work through Atlanta’s challenges. She has led national communications strategies from healthcare reform and racial equity to major health crises, such as the Ebola and Zika virus outbreaks and lead contamination in the U.S. City of Flint, Michigan.
During this session, Lydia will share strategies and tactics for managing reactive (crisis) communications and rebounding to resume focus on the City’s strategic priorities. The presentation will highlight how to pull up from the under-tow of crisis communications and push forward on proactive strategic messaging.


Lydia Sermons, Chief Communications Strategist, City of Atlanta, Mayor Keisha Lance Bottoms, Office of Communications

14.20 

Recovering After a Crisis: Strategies to Heal Brand Reputation


Social media conversations around a specific brand crisis almost always subside...eventually. In this closing crisis session Brandi will share her recommendations for when and how to return to normal messaging after a crisis. Though no two crises are exactly alike, we’ll explain how to train yourself, and your team, for the shift from crisis management to reputational repair.


Brandi Boatner, Manager, Digital Advocacy Communications, IBM

15.00

Closing Discussion

15.30

End of Day One

10.00 - 16.00

Full Day Crisis Communications Workshop with Amanda Coleman, Former Director, Communications at Greater Manchester Police and UK's Leading Expert on Crisis Communications: Post-COVID Crisis Communications: The Most Importance Principles for Crisis Response in the Post-Coronavirus Reality


COVID-19 has completely changed the rules of crisis communications. Delivered by Amanda Coleman, former Head of Communications at Greater Manchester Police and one of Europe’s leading communications experts, this interactive workshop will cover the entire crisis communications process, from building your crisis communications playbook, preparing your community in advance, addressing misinformation, and applying the right tone to rebuilding and maintaining your organization’s reputation in a fast-paced world. 
Part 1: Spotting the Crisis
The first part of the workshop will cover risk identification, the differences and similarities of operational and reputational risks, creating a risk management framework for communication, developing a risk matrix and using the information to be crisis ready.
Part 2:Session 2: Developing a Crisis Communications Plan
The session will include what should a crisis communication plan cover, the principles of crisis communication, building the plan into organisational processes, stakeholder management and will include examples of best practice.
Part 3: When and How to Implement a Crisis Communications Plan
The session will cover how to test and exercise your crisis communication plan, how frequently you should refresh it and how to develop it. It will look at personal resilience, focusing your attention on the people affected and managing the consequences.
Part 4:Building a Strong Recovery
The session will look at when is the right time to move to recovery, how to balance managing the crisis and developing the recovery, and the 4 R's of recovery and what they mean for communicators. It will cover how to identify and prepare for trigger points and building for the future. 

Our partners

Venue

NOVOTEL MIAMI BRICKELL, Miami, Florida

Address: 1500 SW 1st Ave, Miami, FL 33129, United States
Phone: +1 786-600-2600

Novotel Miami Brickell combines design and convenience to provide a welcoming and relaxing environment where travelers can truly unwind. With a modern, lifestyle approach that blurs the line between business and pleasure, your stay at our modern Miami hotel promises to be as productive and relaxing as you desire.

With our terrific location in Downtown Miami, guests will discover easy access to the very best of the city. Business travelers will enjoy our modern business amenities and spacious suites, perfect for completing your business in an efficient, yet relaxing manner. With a relaxing pool, chic bar and restaurant, and attentive, efficient service, Novotel Miami Brickell is an ideal hotel for business and leisure travel in Florida.

Take in the stunning views, enjoy a sublime meal at Prime by Butler, and relax at our Miami rooftop pool, then get to work in one of our fully equipped meeting rooms.