Crisis Communications Boot Camp 16

10-11 March, Hilton Toronto, Canada


Crisis Communications Boot Camp 16


10-11 March, Hilton Toronto, Canada

About the Event

Welcome to the 16th edition of the Crisis Communications Boot Camp and our first ever Crisis Communications Boot Camp in Toronto!

The COVID-19 pandemic and the societal and political turmoil have drastically changed the way that consumers interact with brands. In this new reality, it is now more important than ever to communicate effectively to the right audience, with the right message and plan for every potential threat to your brand’s reputation.

!Are you a member of IABC Toronto? Contact us today for your exclusive 20% discount code!

In our two days, interactive Boot Camp, our expert panel of speakers will help you identify and tackle every element of a crisis whilst safeguarding your organization's reputation in a post-pandemic world. 

Why register?

  • Adapt your strategy to the new world of crisis management.
  • Hear practical, real-world tips on how to prepare for a crisis.
  • Understand the importance of empathy in crisis communications
  • Take a human-first approach to crisis management.
  • Deal effectively with outrage and polarisation on social media.
  • Leverage technology and media intelligence to manage crisis communications effectively
  • Detect early warning signs for a crisis, and minimize the damages
  • Structure a robust and effective crisis management and communication plan
  • Leverage social media for effective crisis and communication management
  • Rebuild trust and reputation post-crisis

Facts & Figures

Did you know?

  • With six editions of the Global PR Summit Canada, as well as Boot Camps on PR Measurement, Healthcare Communications and Crisis Communications, P World is Canada's leading organizer of PR and communications events. 
  • The first ever Crisis Communications Boot Camp took place in Calgary in 2018. Since then we have hosted the event 15 times all across North America and Europe, including Atlanta, Miami, Los Angeles, Vancouver, Ottawa and Helsinki.
  • Over 3000 PR professionals have attended our events in Canada, including representatives from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….


Daniel Tisch Argyle Public Relationships

Colleen Marshall Delaney Massachusetts General Hospital

Cam Gordon Twitter Canada

Brad Ross City of Toronto

Russell Baker IABC Toronto

Andrea Lanthier-Seymour The City of Ottawa

Lisa Gibson Microsoft Canada

Kathryn Kolaczek Alchemy Communications

Michaela Schreiter Ottawa Hospital

Roanne Argyle Argyle

Ashley Mossman Pinterest

Fatima Reyes ecobee

Haseeb Khawaja The DMZ-Ryerson University



Registration and Morning Coffee


Mini Interactive Workshop With Kathryn Kolaczek, CEO at Alchemy Communications: Crisis Communications: Essentials to Building your Plan
Is your organization prepared to handle a communications crisis?
In a world where outrage travels fast, and the list of brands and individuals facing a 'cancel culture' backlash grows longer, a crisis is likely no longer a matter of if - but when. By being prepared, you can move your organization from a place of reaction towards a mindset of accountability, avoiding missteps, mitigating damage, and rebuilding trust more quickly.
In this workshop, Alchemy Communications CEO Kathryn Kolaczek will lead you through common crisis or 'cancellation' scenarios your organization could face and help you build a plan and sharpen the tools you need to navigate a crisis confidently and authentically.
About Alchemy Communications
Alchemy Communications is a full-service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications. Led by CEO Kathryn Kolaczek, Alchemy has created and executed crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Alchemy works to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.


Rebuilding Trust: Combatting a “Crisis of Trust” in Today’s Global Landscape
Cyber-crime, changing political landscapes, new systems of influence and COVID-19 have created a crisis of trust in today’s world. In this session Lisa will share with you how to successfully safeguard your organization’s relationship with the public, build and keep the public’s trust amid new threats and protect and advance your reputation in times of unprecedented changes.

Lisa Gibson, Head of Communications / Business Manager, Marketing and Operations, Microsoft Canada

12.00 Lunch for Speakers and Delegates

Crisis Communications Planning: How to Build an Actionable, Detailed Emergency Communication Response Plan

In this session, Andrea will share with you the tools that City of Ottawa has developed to prepare in advance for emergency situations, as well as some new lessons learned from the COVID-19 and the vaccination communications campaigns. The session will outline the key things communications leaders in municipalities need to keep in mind when thinking about their own crisis communication strategy.
Andrea Lanthier-Seymour, Director, Public Information and Media Relations, The City of Ottawa


Media Relations During Crisis: How the Pandemic Shaped Hospital Media Relations, Collaboration and Information Sharing
During the COVID-19 pandemic, hospital media relations became more important than ever. Hospitals had a role to play as public health voices, while also caring for and protecting the most vulnerable. Demand for information went up, and hospital communicators were tasked with ensuring the public had the information they needed, but that staff and patient privacy was always protected.
Michaela Schreiter, Manager, Communications Strategy and Media Relations, The Ottawa Hospital 

Moderated by Russell Baker, Immediate Past President, IABC Toronto


Networking and Refreshment Break


#DigitalDays & #SleeplessNights - An Inside Look at Tech Comms in Canada

Tech is a leading driver of content & culture for Canadians, and our reliance & comfort with tech is accelerating by this year. This reality is playing out in the workforce as well with many top global tech firms opening new offices & building out teams in Canada in recent months. This in addition to massive funding for our local tech ecosystem - over $3 billion CAD was invested in Canadian tech companies in Q1 2021 alone!
Join four leading storytellers from the Canadian tech field, sharing insights on how they’ve helped define “Canada’s tech moment” for audiences everywhere. We’ll also look at the communications challenges & scrutiny the tech sector is facing as we move deeper into the digital age.  

Cam Gordon, Head of Communications - Canada, Twitter
Ashley Mossman, Communications Manager - Canada, Pinterest
Fatima Reyes, Senior Communications Manager, ecobee
Haseeb Khawaja, Digital Marketing and Communications Lead, The DMZ-Ryerson University


Social Media in Crisis Communications – The “Do's” and “Don'ts”
The use of social media in a crisis is fundamental to our profession. The public, journalists, customers, shareholders and stakeholders, even an organization’s own employees, have all come to expect an immediate response, statement, and engagement on social channels when crises occur. 
But social media itself is in crisis. Its toxicity is well documented. Many have been chased from its platforms by harassment, vile comments, and threats of physical harm. In a crisis, Twitter mobs can spark a feeding frenzy; efforts at honesty, openness and transparency can be perverted; the integrity of spokespeople – maybe it’s you – are challenged; and journalists’ use of negative opinion-based tweets in the name of balance frustrate your efforts further.
Nonetheless, social media remains a valuable strategic tool when communicating in a crisis. Some thoughts then on when to use it, and when not to, is worthy of discussion. In this session Brad will share with how to effectively use social media in times of crisis, when to use and when not to. 
Brad Ross, Chief Communications Officer, City of Toronto 


Why Internal Communications is Critical During a Crisis

In the rush to respond to a crisis and the impact on external audiences, the importance of creating and executing a strong internal communications plan can sometimes get lost in the shuffle. However, keeping your staff informed and educated is crucial during an immediate or prolonged emergency. With a proactive approach and effective communications strategies, you can help to eliminate confusion, combat misinformation and make sure your crisis doesn’t get any worse. In this session, Colleen will share with you best practices in internal communications for crisis management, as well as lessons learned from the COVID-19 crisis that will help you communicate quickly and effectively to your entire organization.
Colleen Marshall Delaney, Director of Internal Communication, Publications and Operations, Massachusetts General Hospital


 End of Day One


A Full Day Interactive Workshop With Daniel Tisch, President and CEO at Argyle & Roanne Argyle, Senior Vice President at Argyle: Mastering Crisis Communications in a Post-Pandemic World

The COVID-19 pandemic, as well as, political and societal turmoil, have raised the bar for what qualifies as “being prepared” and as a result, many organizations are now re-evaluating their crisis communications plans for the post-COVID road ahead.
In this interactive workshop, Daniel and Roanne will cover the most important principles of crisis communications in a post-pandemic world, from building and updating your crisis communications playbook, preparing in advance, addressing misinformation to using the right frameworks, tactics to protect your reputation in times of unprecedented changes.
Attending this workshop will enable you to:
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
- Engage the media and address misinformation and negative commentary
Part 1:
 - Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
 - Building trust
 - Case studies of good and bad examples of reputation management
Part 2
 Writing a Crisis Plan: The Role of Executives
Part 3
 Key Principles of Crisis Management: Writing a Crisis Statement
Part 4
 Managing The Media
 This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference.
Part 5
 Interactive Crisis Simulation
 Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. As the crisis develops, other spokespeople will be taken.
 The simulation will also include a press conference where the spokespeople have to answer journalist questions.


Our partners

Supported by


Hilton Toronto, Toronto, Canada

Hilton Toronto
Address: 145 Richmond St W, Toronto, ON M5H 2L2, Canada
Phone: +1 416-869-3456
Located in the heart of downtown Toronto, nestled amongst all this great city has to offer. Whether you seek shopping, thrill seeking, the Arts or architecture or food, we are just steps away. The hotel is 40 minutes from Pearson Airport, 10 minutes from Billy Bishop Airport, across the street from Osgoode subway stop and the Queen Street ‐ we are easily accessible from EVERYWHERE!