Crisis Communications Boot Camp 2

25-26 October, Atlanta, Georgia

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About the Event

After the phenomenal success in Calgary, the Crisis Communications Boot Camp is back to North America, from 25-26 October in Atlanta.

In this two day intensive boot camp, some of the world's leading PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Benefits of attending: 

  • Master the latest trends in crisis and reputation management with some of the world's most admired PR and communications professionals
  • Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack
  • Understand how PR & corporate communications can respond to (and prevent) sexual harassment scandals
  • Find out what you need to know about fake news and how our media environment is now being exploited, and what happens when you or a client is targeted
  • Identify the qualities people expect to see in your brand, prepare your CEO for major crisis, define the essence of your CEO's brand, build the key message and most importantly, acquire substance, not spin
  • Go behind the scenes of some of the world's most talked about crisis






Facts & Figures


  • Colleen Harris was the first Black member of the Royal Household. She handled the media for The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes William and Harry into the public eye.
  • Donald Steel was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBCs London Television Centre and the kidnapping of the BBC journalist Alan Johnston, to the furore in the Arab world over the BBC and Sky TVs decision not to screen a charity appeal for the people of Gaza on impartiality grounds. 
  • Nancy Seideman  most recently co-directed strategic communications and media relations related to the care of four Ebola patients in the US.


Nancy Seideman Emory University

Vincent J. Dollard, APR Emory University’s Robert W. Woodruff Health Sciences Center.

Vitor De Souza Cisco

Jon Meakin Grayling

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Donald Steel Former Chief Communications Advisor, BBC


Go behind the scenes of some od the world's most talked about crisis.


Registration and Morning Coffee


Opening Remarks

10.15 Cyber Crime: Preparing Your Organization for the New Normal

The global cost of cybercrime will reach $2 trillion by 2019, a threefold increase from the 2015 estimate of $500 billion and according to the Ponemon Institute’s “2016 Cost of Data Breach Study: Global Analysis,” which queried 383 organizations that suffered at least one breach in 2016, the average cost per breach was $4 million. That figure rose to $7 million in the U.S.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Vitor de Souza, VP Communications, Cisco, USA


Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Phony click-bait news sites and false stories are becoming a huge threat to the PR industry. In this interactive session, Jon Meakin will you understand the challenges of protecting your reputation in an age of fake news and will help you identify the steps you need to take when your company or your client is being targeted.
Jon Meakin, Global Head of Strategic Services, Grayling, USA


Interactive Discussion with Speakers and Delegates


Lunch for Speakers and Delegates


Behind Palace Doors: Managing the Reputation of the Brtish Royal Family
With more than 25 years’ experience, ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. In this interactive session, Colleen will share with you lessons learned from her work with The Prince of Wales during some of the most turbulent years in the British Monarchy.
Colleen Harriss, Former Press Secretary to Prince Charles and Princes William and Harry


Lessons Learned From Ebola: How Emory Communicators Grappled With the Ebola Crisis in 2014
In this session, Emory University’s AVP University Communications will share with you how Emory managed the communications around the treatment of four Ebola patients in 2014. Nancy will reveal tips to help you prepare BEFORE the emergency hits, and how to quell public fear and misinformation that could spell disaster.
This session will also help you understand how to determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.
Nancy Seideman, Associate Vice President, University Communications , Emory University, USA
Vincent J. Dollard, APR, Associate Vice President for Communications, Emory University’s Robert W. Woodruff Health Sciences Center


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break






Closing Discussion


Morning Coffee


Fully Interactive Crisis Communications Workshop with Donald Steel
Attending this workshop will enable you to:
•    Conduct a vulnerability audit to assess potential crisis scenarios
•    Create a core message that can be communicated across all social media channels
•     Properly monitor your social media channels for potential problems
•    Coach your spokesperson on the tough questions they may face from the media
•    Engage the media and address misinformation and negative commentary


Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
•    Building trust
•    Case studies of good and bad examples of reputation management


Writting a Crisis Plan: The Role of Executives


Lunch for Speakers and Delegates


Key Principles of Crisis Management: Writting a Crisis Statement


Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference.


Networking and Refreshment Break


Interactive Crisis Simmulation

Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.


End of Crisis Communications Boot Camp 2

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