Registration and Morning Coffee
Opening Keynote: Managing Reputational Risk in Unprecedented Times
Mary Jo Jacobi is the only person in the world appointed by two US Presidents, two UK Prime Ministers and the Queen of England.
In this opening keynote, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you what it takes to build and maintain a global reputation in the post-COVID era, how to successfully handle corporate and financial crisis and most importantly, how to craft the perfect apology after a major crisis.
Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America
Out of the Shadows: The Most Important Trends in Reputation that CEOs Need to Understand
Patrick was Princess Diana’s first and only Chief of Staff. He served the Princess for eight years (1988-96), responsible for every aspect of her public life, charitable initiatives, and private organization. Now, an internationally renowned reputation consultant, a Bestselling Author and consultant for Netflix’s “The Crown”, in this session Patrick will help you identify the qualities people expect to see in CEOs and senior officials, how to prepare them for major crisis, build their key messages but most importantly acquire substance, not spin.
Patrick Jephson, Former Chief of Staff to Princess Diana, New York Times Bestselling Author & Consultant, Netflix's The Crown
Crisis and Reputation Management in a Connected World
The pervasive impact of digital and its ripple effects on society have fundamentally changed the practice of crisis communications. Dave Fleet – Head of Digital Crisis at Edelman, the world’s largest PR agency – will share insights into today’s crisis communications landscape, how it is changing and how crisis communications professionals need, in turn, to evolve.
Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman
Lunch for Speakers and Delegates
Master the New Rules of Crisis Communications in a Post-Pandemic World
One poorly managed issue or incident can quickly and thoroughly threaten the reputation of any organization. But many organizations do not invest the necessary time and resources to plan for existential crises and other emergencies, hoping instead that they will somehow be lucky enough to escape the inevitable. Fortunately, there are steps that any organization can take to be better prepared. Greg's presentation will outline six practical rules that will enable communicators to anticipate, manage and deal with the aftermath of crises.
Greg Trevor, Associate Vice President for Marketing & Communications, University of Georgia
Enhancing and Protecting Your Brand in Volatile Times
In this interactive session, Brett will share with you how World Vision Canada, the largest private relief and development agency in Canada
is creatively blending data and human stories to authentically position its work in order to build trust and inspire action during volatile times.
Brett Tarver, Manager, Advocacy Communications, World Vision Canada
Networking Break
The Weaponization of Fake News in Media
“Media is no longer passively consumed – it’s created, shared, liked, commented on, attacked and defended by millions of people. And the algorithms used by the most powerful tech companies are brilliantly designed to personalize and tailor these services to each user’s profile.”– Hugh Linehan
In this session, you’ll learn:
- The state of media in 2022
- Why fake news spreads so rapidly
- What to do when fake news strikes
Kathryn Kolaczek, CEO, Alechemy Communications
Recovering After a Crisis: Strategies to Heal Brand Reputation
Social media conversations around a specific brand crisis almost always subside...eventually. In this closing crisis session Brandi will share her recommendations for when and how to return to normal messaging after a crisis. Though no two crises are exactly alike, we’ll explain how to train yourself, and your team, for the shift from crisis management to reputational repair.
Brandi Boatner, Manager, Digital Advocacy Communications, IBM
End of Day One
A Full Day Crisis Simulation Workshop With Kathryn Kolaczek, CEO at Alchemy Communications: Crisis Communications Essentials to Building your Plan in the New Post-Pandemic Reality
In this extended workshop, leading crisis communicator Kathryn Kolaczek explores how crisis communications is changing in the post-pandemic world.
She will lead you through common crisis or 'cancellation' scenarios your organization could face and help you build a plan and sharpen the tools you need to navigate a crisis confidently and authentically.
This highly interactive workshop includes an opportunity to work with your fellow delegates through a challenging but very engaging crisis scenario, harnessing social media, media interviews and a sensitive press conference.
You will return to work with:
- Kathryn's ten top post-pandemic crisis communications tips
- An action plan to improve executive readiness for crisis communications
- A heightened awareness of how to communicate in an increasingly aggressive environment
At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop
