Crisis Communications Boot Camp 24

2-3 March 2023, Winnipeg


Crisis Communications Boot Camp 24


2-3 March 2023, Winnipeg

About the Event

Welcome to our first ever Crisis Communications Boot Camp in WInnipeg!

We live in an era of constant crisis. Covid-19, political and societal turmoil, fake news, cybercrime and cancel culture have completely changed the world of crisis and reputation management. As a result, we need to rethink crisis planning. To survive in this new environment, the entire concept of crisis communications needs to flip. 

Supported by case studies by some of North America's leading communications experts, our fully updated, the Crisis Communications Boot Camp will cover:

  • Managing reputational risk in unprecedented times
  • Crisis planning for the new reality
  • The importance of leadership in times of crisis
  • Crisis communications measurement and why it matters now more than ever
  • Handling crisis communications in the cancel culture era
  • Developing cyber crisis response capabilities

Group discounts available! Contact us today for more info!

Facts & Figures

  • P World's first ever Crisis Communications Boot Camp took place in 2017 in Calgary. Since then we have organized 23 editions of the Boot Camp all around North America and Europe, including Toronto, Ottawa, Calgary, Atlanta, Austin, Chicago, Helsinki, Brussels, London and Zurich.
  • Over 1500 PR professionals in the past six years have attended our PR events in Canada, including representatives from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….


Donald Steel Former Chief Communications Advisor, BBC

Greg Vanier Edelman Canada

Lisa Gibson Microsoft Canada

Lisa Covens Senior Vice President, Public Affairs and Communications, Central Canada, Leger

Chloe A. Politis Mount Sinai Health System

Kurt Heinrich The University of British Columbia

Alonda Thomas Jackson State University

Cameron Summers Weber Shandwick



10 Issues Management Lessons from (very) Controversial Speakers in the Age of Cancel Culture
If getting cancelled isn't part of your crisis planning, it needs to be. In this opening keynote session, Kut will help you rewrite your crisis plan and protect your reputation in an era of cancel culture.
Kurt Heinrich, Senior Director, Media Relations, University of British Columbia


Rebuilding Trust: Combatting a “Crisis of Trust” in Today’s Global Landscape
Cyber-crime, changing political landscapes, new systems of influence and COVID-19 have created a crisis of trust in today’s world. In this session Lisa will share with you how to successfully safeguard your organization’s relationship with the public, build and keep the public’s trust amid new threats and protect and advance your reputation in times of unprecedented changes.
Lisa Gibson, Head of Communications / Business Manager, Marketing and Operations, Microsoft Canada


Understanding Your Organization’s Role in Society and Why Knowing That Can Determine Success or Failure in a Crisis
Cameron Summers, Executive Vice President, Client Experience and Toronto Office Lead, Weber Shandwick


Lunch for Speakers and Delegates


Whose Crisis Is This? Issues Management For the Unexpected
What’s worse than managing a crisis? Managing the ones that fall in your lap thanks to a third party! Over 20 years, Chief Communications Officer Alonda Thomas has witnessed, managed and survived a variety of crisis issues, including situations related to hazing incidents, student protests, hospital takeovers, unwanted attention from elected officials, and most recently, the lack of drinking water in a major city. She will present real examples and tips that you can add to your crisis communications playbook to help you expect the unexpected.  

Alonda Thomas, Associate Vice President for Marketing and Communications, Jackson State University


Understand the New Rules of Crisis Communications in a Hostile Cyber Risk Landscape
According to The Economist, if the prize resource of the 20th century was oil, the prize resource of the 21st century is data.
Information is the currency of today’s world order. Boards and business leaders have been forced to learn how to adapt to the risks that cybersecurity issues pose to their businesses.
In this presentation, Greg will dive into the current cybersecurity landscape, helping you get a handle on how attacks are evolving and how to adapt your organisation’s response to multi-layered threats from increasingly sophisticated and media-savvy hackers.  
Greg Vanier, Head of Crisis & Reputation Risk, Edelman Canada


Networking and Refreshment Break


Building a Social Media Crisis Management Strategy for the New Reality
In an industry that never sleeps, how do social media teams manage non-stop conversations taking place on multiple platforms? When is it appropriate to respond, or when should you keep scrolling? Chloe A. Politis, Director of Digital and Social Media at the Mount Sinai Health System, will share best practices and how her team managed the largest health care crisis of our lifetime on social media
Chloe A. Politis, Director of Digital and Social Media at the Mount Sinai Health System


How to Successfully Measure Your Organization's Reputation Before, During, and After a Crisis
We are living in an era of constant crises and your brand reputation has impact on virtually everything. In these turbulent times, eputation measurement can be tricky  unless you have your metrics right. In this session Lisa will go over the most important brand reputation metrics and what they can achieve for your company before, during and after a crisis.
Lisa Covens,  Senior Vice President, Public Affairs and Communications, Central Canada, Leger


Closing Discussion and End of Day One

10.00- 16.00

Interactive Crisis Simulation Workshop with Donald Steel: Crisis Communications in the New Reality
In this extended workshop, leading crisis communicator Donald Steel explores how crisis communications is changing in the post-pandemic world.
Combining long standing best practice with ideas on how crisis communicators can effectively support those affected by the crisis and protect the reputation of the organisation they represent.
This highly interactive workshop includes an opportunity to work with your fellow delegates through a challenging but very engaging crisis scenario, harnessing social media, media interviews and a sensitive press conference.
You will return to work with:
- Donald’s ten top post-pandemic crisis communications tips
- An action plan to improve executive readiness for crisis communications
-  A heightened awareness of how to communicate in an increasingly aggressive environment
At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop


Ten top post-pandemic crisis communication tips


Crisis Scenario Part One - breaking news and the use of social media


Can you be social in a crisis and the role of the dark site


Crisis scenario Part Two - handling a media interview


Lunch for Speakers and Delegates


Crisis scenario Part Two (continued) - the media interview


Crisis scenario Part Three - press conference


Discussion, summary


End of Crisis Communications Boot Camp 24

Our partners


Hotel Fairmont Winnipeg, Winnipeg, Canada

Hotel Fairmont Winnipeg
Address: 2 Lombard Place, Winnipeg, MB R3B 0Y3, Canada
Phone: +1 204-957-1350

Embrace the spirit of this cosmopolitan city through its diverse culture, boutique shopping, unique outdoor experiences and stunning cityscapes. At the Fairmont, quality, comfort, and convenience come standard, and its central location makes it perfect for your next corporate meeting or family “staycation”.

Winnipeg's premier hotel will instantly charm as you experience our service that has made us famous, well-appointed guestrooms, suites and historic surroundings.

Travel easily to the Canada Life Centre and RBC Convention Centre through the underground concourse, or visit the nearby attractions. Located in the heart of the city, the Fairmont Winnipeg continues to be the hotel of choice for the discerning traveller.