We are pleased to welcome you to North America's leading training on crisis communications!
With case studies from some of North America's leading communications experts, attending the Boot Camp will help you test your current crisis plan and update it with real-life scenarios.
The Boot Camp is jam-packed with case studies and interactive exercises that will help you:
The Crisis Communications Boot Camp 26 also includes a full-day crisis communications tabletop to help you test your company’s crisis plan for a polarized world.
Interesting in attending with your colleagues? Contact us today for more info on our group discounts.
After the overwhelming success of our Crisis Communications Boot Camp in Chicago, which SOLD OUT in less than three weeks, we are excited to launch one more Crisis Boot Camp in the US, from 8-9 June in New York City.
Interested in attending with your colleagues? Contact us today and SAVE UP TO 20%!
08.30 Morning Coffee
09.30 Behind Palace Doors: Fireside Chat with Colleen Harris, Former Press Secretary to HRH Prince of Wales, Now King Charles III
Colleen managed the reputations of Prince Charles, Prince William, and Prince Harry during one of the most turbulent periods in the British monarchy. During this opening keynote, she will discuss her experiences working with the Royals, how the Royal brand was developed, and what it takes to manage the reputation of the world's most famous Royal family.
10.30 The Golden Communication Rules
In an interactive session we will develop and elaborate on the Golden Communication Rules from the perspective of a spokesperson for an International Organization. A special focus will be put on communicating uncertainty in a changing environment. The speaker will also share insight into Communication scenarios for Reputational Risk Management.
Christian Lindmeier, Spokesperson & Communications Officer, World Health Organization
11.10 Reputation Rebuild and the Repair of a Beloved Brand through Crisis
Join Linda Rutherford, Chief Administration & Communications Officer for Southwest Airlines, for a discussion on nurturing a brand’s reputation and guiding crisis communication efforts when something goes wrong. Linda will share how to navigate crisis response, care for your Employees and Customers, and the importance of how taking care of your brand during the good times can help you through the hard times.
Linda Rutherford, Chief Administration & Communications Officer, Southwest Airlines
Moderated by Natan Edelsburg, Chief Partnerships Officer, Muck Rack
11.50 Lunch for Speakers and Delegates
12.50 Issues Management: Telling Your Story in a Noisy Environment
The changing landscape of journalism presents both opportunity and risk to science-based companies determined to tell their stories to increasingly skeptical target audiences. This is why it’s more important than ever to adapt your approach to media relations, too. In this interactive session, Susan Skiles Luke, director of Issues and Crisis Media Communications for Bayer Crop Science, will share how she and her colleagues showcase the company’s positive stories amid a complex and challenging news environment.
Susan Skiles Luke, Director, Global Issues & Crisis Communications, Crop Science Division, Bayer
13.30 Core DEI Competencies Every Communicator Should Have
In today's world where DEI has become highly-political and polarizing, it is essential to be able to effectively address DEI escalations and crises when they arise. Using his experience with DEI issues management and crisis communications, Antonio will discuss basic DEI competencies communicators should have to build content that is authentic and culturally appropriate when dealing with emerging DEI issues.
Antonio Hernández Crane, Head of Diversity, Equity and Inclusion, Amazon Global Engineering and Security Services
14.10 Building a Social Issues Engagement Framework That is Authentic to Your Company
Consumers and employees are increasingly looking to brands, CEOs and companies to take a stand on social and political issues. In her keynote, Cheryl will discuss how to develop an engagement framework that helps your organization protect and enhance its reputation, effectively tell the story about who you are and what you stand for, and use your voice in a meaningful way. Through this discussion, Cheryl will explore the evolution of approach at U.S. Bank and how to build consensus with leadership and understanding with internal audiences.
Cheryl Leamon, Senior Vice President, Reputation and Issues Management, U.S. Bank
14.50 Networking and Refreshment Break
15.20 Preparing for the Impossible: A Case Study by Equifax
The moment you believe it won’t happen to you, is the moment you put your business at risk. Ensuring your organization is prepared to respond to the unexpected quickly and effectively is critical to the continuity of any business. In this session Ashley Korte will discuss how Equifax equips internal stakeholders with the skills and resources to successfully navigate crises.
Ashley Korte, Senior Director, Global Crisis Management, Equifax
16.00 What's Next? Crisis Communications in Uncertain Times
In this closing keynote session, Shaila will share with you what it takes to create a crisis communications plan in uncertain times where political polarization is worse than ever, the public is increasingly confused and misinformation is rampant – and issues such as human rights, climate change and other global topics can adversely affect your local business.
Shaila Manyam, Executive Vice President and Managing Director, Corporate and Public Affairs, BCW Global
16.40 End of Day One
10.00-16.00 Interactive Crisis Simulation Workshop with Donald Steel: Develop a Crisis Plan for a World in Constant Crisis
In this extended workshop, leading crisis communicator Donald Steel explores how crisis communications have evolved post-pandemic. Workshop participants will be introduced to established best practices as well as new ideas on how crisis communicators can protect the reputation of their organizations and provide support to those who are affected by crises.
As part of this highly interactive workshop, you will have the opportunity to work with your fellow delegates through a challenging but engaging crisis scenario, leveraging social media, media interviews and a sensitive press conference.
You will return to work with:
Donald's ten top tips for post-pandemic crisis communications
A plan for improving executive readiness for crisis communications
A greater awareness of how to communicate in an environment that is becoming increasingly aggressive
At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop
10.00 Ten top post-pandemic crisis communication tips & Crisis Scenario Part One - breaking news and the use of social media
11.00 Can you be social in a crisis and the role of the dark site
11.30 Crisis scenario Part Two - handling a media interview
12.30 Lunch for Speakers and Delegates
13.30 Crisis scenario Part Two (continued) - the media interview
14.40 Crisis scenario Part Three - press conference
15.40 Discussion, summary
16.30 End of Crisis Communications Boot Camp 26
Innovation Loft
Address: 151 W 30th St 2nd floor, New York, NY 10001
The Innovation Loft is a unique corporate offsite event space that promotes creativity, stimulates ideation, and nurtures teamwork through a plethora of collaboration tools, innovative technology, and thought inspiring brain-games.
The venue is just steps away from Penn Station in the heart of Midtown Manhattan and easily accessible to a variety of transportation options.
Nearby Hotels:
Cambria Hotels & Suites
123 W. 28th Street, NYC, 10001
Holiday Inn Chelsea
125 W. 26th Street, NYC, 10001
Marriott Chelsea
135 W. 30th Street, NYC, 10001
Arlo NoMad
11 E. 31 Street, NYC, 10016
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
