Crisis Communications Boot Camp 3

21-22 February, Vancouver, Canada


Crisis Communications Boot Camp 3


21-22 February, Vancouver, Canada

About the Event

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

  • Master the latest trends in crisis and reputation management with the help of some of the world's most admired PR and communications professionals
  • Go behind the scenes of some of the world's most talked about crisis including cyber attacks, the most turbulent years in the British Monarchy and the oil spill in the Gulf of Mexico
  • Identify the qualities people expect to see in your brand, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
  • Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected, plan in advance and rebuild trust with consumers after a cyber-attack.
  • Determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.

Book your ticket before January 31st to SAVE $200 off the final ticket price!

Are you a member of CPRS? Contact us today for your 20% exclusive membership discount.


Meet Your Experts

Colleen Harris Former Press Secretary To Princes Charles, William And Harry

Jon Meakin Clarity PR

Shafiq Jamal Principal, Jamal Communications Inc.

Katie Creaser ICR

Vanessa Bouffard, APR Brambles



Registration and Morning Coffee


Welcome Remarks


Cyber Crime: Preparing Your Organization for the New Normal
The global cost of cybercrime will reach $2 trillion by 2019, a threefold increase from the 2015 estimate of $500 billion and according to the Ponemon Institute’s “2016 Cost of Data Breach Study: Global Analysis,” which queried 383 organizations that suffered at least one breach in 2016, the average cost per breach was $4 million. That figure rose to $7 million in the U.S.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.

Shafiq Jamal, Senior VP and Managing Director, Vancouver, Weber Shandwick


Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Phony click-bait news sites and false stories are becoming a huge threat to the PR industry. In this interactive session, Katie will help you understand the challenges of protecting your reputation in an age of fake news and will help you identify the steps you need to take when your company or your client is being targeted.
Katie Creaser, Vice President, Affect


Interactive Discussion with Speakers and Delegates


Lunch for Speakers and Delegates


Behind Palace Doors: Managing the Reputation of the British Royal Family

With more than 25 years’ experience, ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. In this interactive session, Colleen will share with you lessons learned from her work with The Prince of Wales during some of the most turbulent years in the British Monarchy.
Colleen Harris, Former Press Secretary to Prince Charles and Princes William and Harry
Spokesperson, Prince Harry and Meghan's Royal Wedding


When a Tragedy Strikes: Uniting a Community After a Crisis
When a crisis strikes a community there is shock. Opposing points of view emerge, tensions are high, and the public looks to elected officials to ensure a tragedy does not occur again. This session will present a case study following the tragic loss of a four-year-old boy to a vicious dog attack. The discussion will focus on the stages of a crisis, including: Communicating with key stakeholders in the midst of the crisis, harnessing the community’s grief and outrage to foster change, healing via new legislation and public education.

Vanessa Bouffard, APR, Senior Communications Manager, Brambles 


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


Peer to Peer Crisis Communications Work Groups

In this highly interactive session, attendees will analyze the most important challenges in today's fast changing PR world. 


Introduction to the Crisis Simmulation Workshop With Jon Meakin


End of Day One 


Registration and Morning Coffee


Welcome Remarks

10.15 - 16.30 

Fully Interactive Crisis Communications Workshop with Jon Meakin, Global Head of Strategic Services, Grayling
Attending this workshop will enable you to:
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
- Engage the media and address misinformation and negative commentary

Part 1:
- Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
- Building trust
- Case studies of good and bad examples of reputation management
Part 2
Writing a Crisis Plan: The Role of Executives
Part 3
Key Principles of Crisis Management: Writting a Crisis Statement
Part 4
Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference.
Part 5
Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.


End of Crisis Communications Boot Camp 3

Our partners

Supported by


Metropolitan Hotel , Vancouver, Canada

645 Howe St, Vancouver BC V6C 2Y9

+1 604-687-1122

Metropolitan Hotel Vancouver — a Vancouver luxury hotel with a superb downtown address and at the same time positioned against a serene mountain backdrop. The downtown Vancouver hotel’s convenient location is surrounded by all the pleasures and excitement that one of Canada’s finest cities has to offer, whether you come for business or pleasure. 

 Make yourself at home in one of the Metropolitan Hotel Vancouver's 197 elegantly appointed luxury hotel rooms and suites, complete with spacious marble washrooms, separate glass showers and soaker tubs. The Vancouver hotel also offers 7,600 sq. ft. of conference and banquet facilities designed to accommodate 10 to 250. 

 And, of course, nothing will satiate your appetite better than Diva at the Met restaurant, featuring Vancouver's finest cuisine, celebrated Chef's Table and distinguished wine cellar.