Crisis Communications Boot Camp 6

28-29 November in Helsinki, Finland

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About the Event

After the phenomenal success in Calgary, Atlanta, Vancouver, Miami and Ottawa,  the Crisis Communications Boot Camp is coming for the first time to Europe, from 28-29 November in Helsinki, 

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

  • Master the latest trends in crisis and reputation management with some of the world's most admired PR and communications professionals
  • Go behind the scenes of some of the world's most talked about crisis including the most turbulent years in the British Monarchy, the Genoa bridge collapse and the administration of Monarch Airline. 
  • Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected, plan in advance and rebuild trust with consumers after a cyber-attack.
  • Determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.

Book your ticket before September 6th to SAVE EUR 200!

For larger group discounts (2 or more) for you and your colleagues contact us directly for more info.


Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Steph Bailey FleishmanHillard

Patrick Jephson Former Chief Of Staff To Princess Diana

Richard Stephenson Civil Aviation Authority

Colleen Harris Former Press Secretary To Princes Charles, William And Harry

Piers Schreiber BT Group (British Telecom)

Donald Steel Former Chief Communications Advisor, BBC



Registration and Morning Coffee


Opening Remarks


Mastering the Art of Apology – Sorry Seems to be the Hardest Word
For more than 40 years Mary Jo Jacobi has operated at the nexus of energy, finance and government, from the White House and Wall Street to the City of London and Westminster.   Along the way she created two award-winning global corporate brands, managed three of history’s most conspicuous corporate crises, and became the only person ever to be appointed to office by two U.S. Presidents, Queen Elizabeth II and Prime Minister David Cameron.
In her opening keynote, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you lessons learned in building and maintaining a global reputation, handling corporate and financial crisis and most importantly, how to craft the perfect apology.
Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America, USA


Patrick Jephson: Reputation Management For CEOs – Why CEO Reputation Management Matters More Than Ever
When your Boss is the brand, ultimately you may have to face the fact that they’re human after all. Today, reputations are more than ever at risk from the proliferation of global media … and increasingly unpredictable new media as well – phone cameras, Periscope, Facebook, for example.  The lesson is the same: individual human being or global multi-national – their brand essence and values must be guarded more carefully and more vigilantly than ever. 
In his session Patrick will help you identify the qualities people expect to see in their brands, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
Patrick owes much of his practical communications experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff.  He served the Princess for eight years (1988-96), responsible for every aspect of her public life, charitable initiatives, and private organization.  He travelled with her to five continents, working with government officials up to head of state.  Under relentless media scrutiny, his tenure covered the period of Princess Diana’s greatest popularity as well as the constitutional controversy of her separation from Prince Charles.
Patrick Jephson, NY Times Bestselling Author, Former Chief of Staff to Princess Diana, UK


Interactive Discussion with Speakers and Delegates


Lunch for Speakers and Delegates


Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Phony click-bait news sites and false stories are becoming a huge threat to the PR industry. In this interactive session, Steph will help you understand the challenges of protecting your reputation in an age of fake news and will help you identify the steps you need to take when your company or your client is being targeted.
Steph Bailey, Managing Director and Senior Partner, Corporate, FleishmanHillard Fishburn


 Cyber Crime: Preparing Your Organization for the New Normal
The global cost of cybercrime will reach $2 trillion by 2019, a threefold increase from the 2015 estimate of $500 billion and according to the Ponemon Institute’s “2016 Cost of Data Breach Study: Global Analysis,” which queried 383 organizations that suffered at least one breach in 2016, the average cost per breach was $4 million. That figure rose to $7 million in the U.S.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Piers Schreiber, Corporate Affairs Lead, British Telecom (BT)


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


The Monarch Administration: Taking Control of the Story and Being Resilient Throughout a Crisis
When Monarch Airlines went into administration, more than 110,000 people were abroad across 14 countries, and thousands more were planning to fly out of the UK. Cancelled flights, ruined plans and thousands of people turning up at airports needing information and reassurance. The CAA stepped into the breach, setting up and implementing a communications and social media strategy in the shortest of time frames. Here Richard Stephenson will talk about the importance of taking control of the story in the first few hours, how they kept control of the message during an emotional and stressful time and how to maintain staff resilience throughout a long campaign.
Richard Stephenson, Communications Director, Civil Aviation Authority, UK


Behind Palace Doors: Managing the Reputation of the British Royal Family

With more than 25 years’ experience, ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. In this interactive session, Colleen will share with you lessons learned from her work with The Prince of Wales during some of the most turbulent years in the British Monarchy.
Colleen Harris, Former Press Secretary to Prince Charles and Princes William and Harry
Spokesperson, Prince Harry and Meghan's Royal Wedding


Interactive Discussion with Speakers and Delegates


End of Day One


Morning Coffee


 Crisis Communications Simulation Wokrshop with Donald Steel
Introductory exercise: 5 crisis - was the response good or bad?


Presentation: The crisis rules


Crisis classification exercise: Red Amber Green


Strategic Thinking exercises: Part 1


Lunch for Speakers and Delegates


Strategic Thinking exercises: Part 2


Crisis simulation: A crisis for Petrovia Oil: Part 1 - the first statement


Crisis simulation: Part 2 - a media interview for the CEO


Networking and Refreshment Break


Crisis simulation: Part 3 - a press conference


Summing up and discussion


End of Crisis Communications Boot Camp 6

Our partners


Scandic Hotel Simonkenttä, Helsinki, Finland

Scandic Hotel Simonkenttä
Address: Simonkatu 9, 00100 Helsinki, Finland
Phone: +358 9 68380

A modern city-centre hotel in the best spot in Helsinki. The rooms have been stylishly refurbished and most have amazing city views. Here you can enjoy the hustle and bustle of city life close to the best shopping.

It's easy to enjoy your stay at our hotel. The rooms have been stylishly refurbished and most have amazing city views. Whether you like a room with a bathtub, a sauna or a balcony, you can choose the room that suits you from our extensive room selection.

The hotel restaurant Más is a relaxed meeting spot where you can enjoy good food and a drink or two. The inspiration for the restaurant comes from the modern cuisine of the Iberian peninsula.

You can also choose from two bars. In the street level lobby bar, you can see the hustle and bustle in Narinkkatori Square. The rooftop bar on the 8th floor of the hotel offers amazing views and cold drinks and tapas-style snacks. The rooftop bar and terrace, among the highest in Helsinki city centre, are open all year round.