Crisis Communications Boot Camp 7

24-25 October in Chicago

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About the Event

After the phenomenal success in Calgary, Atlanta, Vancouver, Miami and Ottawa,  the Crisis Communications Boot Camp is coming for the first time to Chicago.

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

  • Master the latest trends in crisis and reputation management with some of the world's most admired PR and communications professionals
  • Go behind the scenes of some of the world's most talked about crisis including the most turbulent years in the British Monarchy and the Icelandic volcano ash.
  • Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected, plan in advance and rebuild trust with consumers after a cyber-attack.
  • Determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.

For larger group discounts (2 or more) for you and your colleagues contact us directly for more info.

Only

181days

14hours

13min

UNTIL THE EVENT

Facts & Figures

Did you know?

  • The first ever Crisis Communications Boot Camp was held in April 2018 in Calgary, Canada. Since then, the event has been held in Vancouver, Ottawa, Miami and Atlanta.
  • Colleen Harris was the first Black member of the Royal Household. She handled the media for The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes William and Harry into the public eye. Most recently, she was the Spokesperson for Prince Harry and Meghan's Royal Wedding. 
  • Jon Meakin's career has seen him develop and run successful international campaigns for clients including PayPal and Shell, and UK programs for clients in food and drink, travel and tourism, publishing, property and other sectors.

 

Speakers

Katie Creaser Affect

Vincent J. Dollard, APR Emory University’s Robert W. Woodruff Health Sciences Center.

Nancy Bistritz-Balkan Equifax

Vitor De Souza Cisco

Jon Meakin Grayling

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Agenda

09.00

Registration and Morning Coffee

10.00

Opening Remarks

10.15 

Cyber Crime: Preparing Your Organization for the New Normal
The global cost of cybercrime will reach $2 trillion by 2019, a threefold increase from the 2015 estimate of $500 billion and according to the Ponemon Institute’s “2016 Cost of Data Breach Study: Global Analysis,” which queried 383 organizations that suffered at least one breach in 2016, the average cost per breach was $4 million. That figure rose to $7 million in the U.S.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Vitor de Souza, VP Communications, Cisco, USA

11.00 

Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Phony click-bait news sites and false stories are becoming a huge threat to the PR industry. In this interactive session, Jon Meakin will help you understand the challenges of protecting your reputation in an age of fake news and will help you identify the steps you need to take when your company or your client is being targeted.
Katie Ceaser, Vice President, Affect 

11.45

Interactive Discussion with Speakers and Delegates

12.00

Lunch for Speakers and Delegates

13.00 

Lessons Learned From Ebola: How Emory Communicators Grappled With the Ebola Crisis in 2014


In this session, Emory University’s AVP University Communications will share with you how Emory managed the communications around the treatment of four Ebola patients in 2014. Nancy will reveal tips to help you prepare BEFORE the emergency hits, and how to quell public fear and misinformation that could spell disaster.
This session will also help you understand how to determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.


Vincent J. Dollard, APR, Associate Vice President for Communications, Emory University’s Robert W. Woodruff Health Sciences Center

13.45

TBC

15.15 

Behind Palace Doors: Managing the Reputation of the British Royal Family
With more than 25 years’ experience, ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. In this interactive session, Colleen will share with you lessons learned from her work with The Prince of Wales during some of the most turbulent years in the British Monarchy.
Colleen Harris, Former Press Secretary to Prince Charles and Princes William and Harry
Spokesperson, Prince Harry and Meghan's Royal Wedding

16.00 

How to Protect Your Staff and Reputation in 2019


- Create or update your organization's risk communications plan
- Build a rapid-response internal culture that's ready for emergencies
- Work with legal to ensure social media compliance and risk mitigation
- Quickly make use of your intranet and digital channels in risk situations
Nancy Bistritz-Balkan, VP of Consumer Education and Advocacy, Equifax

16.45

Interactive Discussion with Speakers and Delegates

17.00

End of Day One

09.00

Morning Coffee

10.00-17.00 

Interactive Crisis Simulation Workshop With Jon Meakin, Global Head of Strategic Services, Grayling
Attending this workshop will enable you to:
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
- Engage the media and address misinformation and negative commentary
Part 1:
- Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
- Building trust
- Case studies of good and bad examples of reputation management
Part 2
Writing a Crisis Plan: The Role of Executives
Part 3
Key Principles of Crisis Management: Writting a Crisis Statement
Part 4
Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference.
Part 5
Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.

17.00

End of Crisis Communications Boot Camp 7

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