Registration and Morning Coffee
What Are the Biggest Challenges for PR Pros in 2019 and How to Overcome Them
This interactive session will focus on the biggest challenges in today's fast changing PR industry including employee activism, business outage, me too movement, geo-politcial environment, etc.
More importantly, attending this session will provide you with the tools you need to protect your reputation in today's fast changing world.
Robyn Jenkins-Blum, Head of Business Critical Communications, Cisco
Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Phony click-bait news sites and false stories are becoming a huge threat to the PR industry. In this interactive session, Sandra will help you understand the challenges of protecting your reputation in an age of fake news and will help you identify the steps you need to take when your company or your client is being targeted.
Sandra Fatih, President, Affect
Interactive Discussion with Speakers and Delegates
Lunch for Speakers and Delegates
How Emory Communicators are Applying Lessons Learned from the Ebola Crisis in 2014
In this session, Vincent will share with you how Emory is applying the communications lessons learned when four Ebola virus disease patients came to Emory for treatment in 2014. Discussion will include tips to help you prepare BEFORE an emergency hits, and ways to quell public fear and misinformation.
This session will also help you understand differences between crisis and issues management, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, tips for managing news and social media, and why the CEO must be front line with internal communications.
Vincent J. Dollard, APR, Associate Vice President for Communications, Emory University’s Robert W. Woodruff Health Sciences Center
Behind Palace Doors: Managing the Reputation of the British Royal Family
With more than 25 years’ experience, ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. In this interactive session, Colleen will share with you lessons learned from her work with The Prince of Wales during some of the most turbulent years in the British Monarchy.
Colleen Harris, Former Press Secretary to Prince Charles and Princes William and Harry
Spokesperson, Prince Harry and Meghan's Royal Wedding
How to Protect Your Staff and Reputation in 2019
- Create or update your organization's risk communications plan
- Build a rapid-response internal culture that's ready for emergencies
- Work with legal to ensure social media compliance and risk mitigation
- Quickly make use of your intranet and digital channels in risk situations
Nancy Bistritz-Balkan, Former VP of Consumer Education and Advocacy, Equifax
Peer-to-Peer Crisis Management Work Groups
End of Day One
Interactive Crisis Simulation Workshop With Jon Meakin, Global Head of Strategic Services, Grayling
Attending this workshop will enable you to:
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
- Engage the media and address misinformation and negative commentary
- Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
- Building trust
- Case studies of good and bad examples of reputation management
Writing a Crisis Plan: The Role of Executives
Key Principles of Crisis Management: Writting a Crisis Statement
Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference.
Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.
End of Crisis Communications Boot Camp 7