Crisis Communications Boot Camp 8

12-13 March, Los Angeles


Crisis Communications Boot Camp 8


12-13 March, Los Angeles

About the Event


Due to concerns around the coronavirus (COVID-19), and in accordance with health guidance from the WHO, and other health authorities, we have decided to postpone the Crisis Communications Boot Camp 8 that was scheduled to take place from 12-13 March at Hotel Indigo in Los Angeles. The new dates for the Crisis Communications Boot Camp 8 are 24-25 September 2020 at Hotel Indigo in Los Angeles. 

We look forward to meeting you and your team in September.


After the phenomenal success in Calgary, Atlanta, Vancouver, Miami, Chicago and Ottawa,  the Crisis Communications Boot Camp is coming for the first time to Los Angeles. 

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

  • Master the latest trends in crisis and reputation management with some of the world's most admired PR and communications professionals
  • Go behind the scenes of some of the world's most talked about crisis including the most turbulent years in the British Monarchy.
  • Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected, plan in advance and rebuild trust with consumers after a cyber-attack.
  • Determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.

Facts & Figures

Did you know?

  • The first ever Crisis Communications Boot Camp was held in April 2018 in Calgary, Canada.
  • In the past two years seven cities have hosted the Boot Camp: Calgary, Vancouver, Ottawa, Miami, Chicago and Helsinki.
  • Patrick Jephson served the Princess of Wales for eight years (1988-96), responsible for every aspect of her public life, worldwide humanitarian initiatives, and private organization.
  • Most recently, Mary Jo was Executive Vice President of BP America during its response to the Gulf of Mexico oil spill. Previously she led reputation management for Royal Dutch Shell, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert.


Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Jon Meakin Clarity PR

Vitor De Souza Cisco

Sandra Fathi Gregory FCA

Ginger Buxa Plumbo Mayo Clinic

Matt Myerhoff City of Malibu



Registration and Morning Coffee


Opening Remarks


Cyber Crime: Preparing Your Organization for the New Normal
The expanding threat landscape and new business innovation is leading to an increase in cyberattacks—the average number of security breaches in the last year grew by 11 percent from 130 to 145, states the Ninth Annual Cost of Cybercrime Study by Accenture and Ponemon Institute. 
Organizations spend more than ever to deal with the costs and consequences of more sophisticated attacks— the average cost of cybercrime for an organization increased US$1.4 million to US$13.0 million.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Vitor de Souza, VP Communications, Cisco, USA


Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Phony click-bait news sites and false stories are becoming a huge threat to the PR industry. In this interactive session, Sandra will help you understand the challenges of protecting your reputation in an age of fake news and will help you identify the steps you need to take when your company or your client is being targeted.
Sandra Fathi, President, Affect 


Interactive Discussion with Speakers and Delegates


Lunch for Speakers and Delegates


Mastering the Art of Apology – Sorry Seems to be the Hardest Word
For more than 40 years Mary Jo Jacobi has operated at the nexus of energy, finance and government, from the White House and Wall Street to the City of London and Westminster.   Along the way she created two award-winning global corporate brands, managed three of history’s most conspicuous corporate crises, and became the only person ever to be appointed to office by two U.S. Presidents, Queen Elizabeth II and Prime Minister David Cameron.
In her opening keynote, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you lessons learned in building and maintaining a global reputation, handling corporate and financial crisis and most importantly, how to craft the perfect apology.
Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America, USA


Reputation Management For CEOs – Why CEO Reputation Management Matters More Than Ever
When your Boss is the brand, ultimately you may have to face the fact that they’re human after all. Today, reputations are more than ever at risk from the proliferation of global media … and increasingly unpredictable new media as well – phone cameras, Periscope, Facebook, for example.  The lesson is the same: individual human being or global multi-national – their brand essence and values must be guarded more carefully and more vigilantly than ever. 
In his session Patrick will help you identify the qualities people expect to see in their brands, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
Patrick owes much of his practical communications experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff.  He served the Princess for eight years (1988-96), responsible for every aspect of her public life, charitable initiatives, and private organization.  He travelled with her to five continents, working with government officials up to head of state.  Under relentless media scrutiny, his tenure covered the period of Princess Diana’s greatest popularity as well as the constitutional controversy of her separation from Prince Charles.
Patrick Jephson, NY Times Bestselling Author, Former Chief of Staff to Princess Diana, UK


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


Escape from Mayo Clinic: Responding to Damaging and Inaccurate Reporting
Ginger Plumbo, communications manager at Mayo Clinic, will share an in-depth case study about an alarming national media story that cast Mayo Clinic in a negative light. She’ll share lessons learned from the situation and Mayo Clinic’s response to the story after it aired. The session will be a chance to learn about Mayo Clinic’s issues management process and the work that went into taking the unusual step of pushing back publicly against the story.
Ginger Buxa Plumbo, Communications Manager, Issues & Crisis Communications, Mayo Clinic


Closing Keynote: Lessons Learned From the Woolsey Fire: The Critical Role of Communications in Keeping Residents Informed to Preserve Life and Property

The Woolsey Fire was the largest wildfire ever to hit Los Angeles County. The fire started on November 8, 2018 and quickly destroyed more than 500 homes in Malibu and charred nearly 100,000 acres in Los Angeles and Ventura Counties. In total, the fire claimed three lives, destroyed a total of 1,643 structures, and prompted the evacuation of more than 295,000 residents.In this interactive session Matthew will share with how City of Malibu’s response team took this fast-moving challenge on by developing and sharing emergency communications to keep the public informed at the direction of the city’s Public Safety Manager and City Manager.
Matthew Myerhoff, Media Information Officer, City of Malibu


End of Day One


Morning Coffee


Opening Remarks

10.00 - 16.30

Fully Interactive Crisis Communications Workshop with Jon Meakin, Global Head of Strategic Services, Grayling
Attending this workshop will enable you to:
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
- Engage the media and address misinformation and negative commentary

Part 1:
- Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
- Building trust
- Case studies of good and bad examples of reputation management
Part 2
Writing a Crisis Plan: The Role of Executives
Part 3
Key Principles of Crisis Management: Writting a Crisis Statement
Part 4
Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference.
Part 5
Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.


End of Crisis Communications Boot Camp 8

Our partners


Hotel Indigo, Los Angeles, California

Hotel Indigo Los Angeles Downtown
Address: 899 Francisco St, Los Angeles, CA 90017, United States
Phone: +1 213-232-8800

At Hotel Indigo Los Angeles Downtown, you’ll experience the city’s thriving creativity, urban vibe and unique multiculturalism both inside and out. As one of four towers central to downtown’s new Metropolis development, we offer convenient access to a variety of entertainment, dining and shopping options, including the iconic L.A. Live complex, Staples Center and The Jewelry District. Our lobby’s touchscreen neighborhood guide makes discovering local hot spots and upcoming events a breeze. Throughout the hotel, you’ll find décor with floral accents that recall La Fiesta de las Flores, an event that has showcased the city’s international melting pot since 1894. With neon lights that mirror world-famous L.A. nightlife, 18 Social features sweeping views of the dazzling lights that illuminate Los Angeles every night. In your room, cityscapes fill the walls, while our spa-style bathrooms were inspired by pre-Hollywood glamour and the jewelry that accessorized Golden Age cinema. No other hotel in Los Angeles provides such an immersive experience.