Crisis Communications Boot Camp Calgary

14-15 March 2024, Calgary


Crisis Communications Boot Camp Calgary


14-15 March 2024, Calgary

About the Event

Hello Calgary!

We're thrilled to be back in Calgary after the phenomenal success of our Crisis Communications Boot Camp in 25 cities around the world! This event is a must-attend for all professionals seeking to bolster their crisis communications strategies.

Why Attend?

  • Stay Ahead of the Curve: Learn from industry experts about the latest trends and best practices in crisis communications, including handling cancel culture, navigating cyber crises, managing DEI challenges, and combating greenwashing.
  • Network: Connect with like-minded professionals, exchange ideas, and build a network that can be invaluable in times of crisis.
  • Global Insights: Benefit from the collective wisdom and diverse experiences of communicators who've successfully managed crises on a global scale.
  • Practical Tools: Gain access to practical tools and frameworks that can be immediately applied to update your crisis communications plans
  • Protect Your Reputation: Ensure your organization is prepared to safeguard its reputation in the face of unforeseen challenges.

Don't miss out on this opportunity to elevate your crisis communications game. Mark your calendars for March 14-15 and register now! Stay tuned for more details and speaker announcements.


Facts & Figures

  • Inaugural Event: The very first Crisis Communications Boot Camp was organized in Calgary in 2017, setting the stage for a journey of excellence in crisis communication training.
  • Global Reach: Since its inception, the boot camp has attracted over 2500 PR professionals, making it one of the most sought-after events in the field. It has been held in 25 cities around the world, offering participants a truly global perspective on crisis communication.
  • Global Recognition: The Crisis Communications Boot Camp is widely recognized as one of the world's leading training programs in crisis communications, not only in Europe and North America but across the globe. Its reputation for delivering cutting-edge strategies and insights has solidified its status as a go-to resource for professionals in the field.
  • Exclusive Content: The boot camp continuously evolves to address the latest challenges and trends in crisis communication. Participants can expect exclusive content, expert speakers, and practical takeaways that empower them to navigate the ever-changing landscape of crisis management.
  • Solutions-Oriented: Unlike many other events, this boot camp places a strong emphasis on practical solutions and actionable strategies. Attendees leave with the tools and knowledge needed to effectively handle crises and protect their organization's reputation.


Kim Blanchette, APR Argyle

Michael Morrison Mass General Brigham

Kathryn Kolaczek Alchemy Communications

Ashley Korte Equifax

Kurt Heinrich The University of British Columbia

Tom Chervinsky TELUS Health

Conor Chell KPMG Canada

Christina Antoniou Pfizer

Julie Kavanagh Ottawa Police Service



Morning Coffee


Crisis Communications in Flux: Navigating Trust, Reputation, and Engagement in a Dynamic Landscape
Crisis communications continues to evolve. What built trust and confidence last year might pose a problem today with the loss of reputation directly tied to relationships with your audiences, employee engagement and your organization’s bottom line. This session will offer a glimpse into the latest trends in crisis communications, examples of what to do (and what not to do) and insights into how your communications planning can be an integral, and value-added part of your crisis response.
Kim Blanchette, SVP Settlements, Castlemain & SVP Reputation and Training, Argyle


Effective Communications During a Crisis: The Vital Role of Messaging and Tone
In this engaging presentation, Michael will guide you through the intricacies of Effective Communication During a Crisis, focusing on crisis messaging and tone. 
In an age when crises can strike suddenly and with varying degrees of impact, the ability to communicate effectively becomes paramount. Michael Morrison will share his extensive experience in crafting crisis messages that resonate with empathy, authenticity, and clarity. You will learn how to tailor the tone of your communication to match the gravity of the situation, fostering trust and understanding in your audience.
What sets this session apart is the inclusion of real-world examples from two profound crises: the Boston Marathon Bombing and the Covid-19 pandemic. Michael will draw upon these seminal events to illustrate how effective crisis communication can shape outcomes and perceptions during times of extreme adversity. By dissecting these cases, attendees will gain a deeper understanding of the critical importance of crisis communication in various contexts.
Michael Morrisson, Sr. Director of External Communications, Mass General Brigham


Safeguarding Your Reputation in an Age of Cyber Attacks
In today's interconnected world, the threat of cyberattacks looms large, posing significant risks to organizations of all sizes. Join us for a compelling session with Ashley Korte, an expert in crisis communication from Equifax. Ashley will guide you through the critical aspects of Crisis Communications in Times of Cyber Crisis and the strategies to safeguard your organization's reputation in the event of a cyberattack.
Cybersecurity breaches can be not only financially devastating but also profoundly damaging to an organization's reputation. Ashley Korte brings her wealth of experience to the forefront, sharing insights on how to effectively navigate the tumultuous waters of cyber crisis communication.
Ashley Korte, Senior Director, Global Crisis Management, Equifax


Lunch for Speakers and Delegates


Update Your Crisis Plan for the Cancel Culture Era
Companies should be prepared for any situation that might lead to cancel culture. You should be proactive in monitoring online conversations, reviewing your policies, and engaging with stakeholders. In addition, you should have a plan of action in place in the event of a crisis. As part of this opening keynote, Kut will assist you in rewriting your crisis plan and safeguarding your reputation in the age of cancel culture.
Kurt Heinrich, Senior Director, Media Relations, University of British Columbia


 The Vital Role of Clear Communication with the Government and Government Agencies During a Crisis
Join us for an illuminating session with Tom Chervinsky, a distinguished expert from TELUS, who will shed light on the paramount importance of clear communication with the Government during a crisis. In an era defined by dynamic and unpredictable events, the ability to effectively engage with government agencies and officials can be the linchpin to successfully navigating turbulent times.
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS


Navigating ESG Communications: Mitigating Legal Risks and Safeguarding Your Reputation
In a world increasingly centered on Environmental, Social, and Governance (ESG) principles, the imperative of transparent and ethical ESG communications is paramount. This session offers a comprehensive exploration of the evolving ESG landscape, focusing on how to avoid the pitfalls of "greenwashing" and address mounting skepticism among stakeholders. Participants will gain valuable insights into legal compliance, honest reporting, crisis management, and real-world case studies, enabling them to protect their organization's reputation and reduce legal risks while fostering credibility and trust in their ESG communications.
Conor Chell, National Leader ESG Legal Risk & Disclosure, KPMG Canada


Networking and Refreshment Break


Communicating at the Speed of Science – A Pandemic Case Study
Christina will discuss the importance of fast-tracking the transformation of your communications strategy during times of unprecedented change, as well as lessons learned from Pfizer's communications efforts during the pandemic and how these lessons are incorporated into the company's communications strategy.
Christina Antoniou, Director, External Communications / Corporate Affairs Lead, Canada at Pfizer


Communication Strategies During Ongoing Protests: Ottawa, Canada Freedom Convoy Occupation
Hundreds of trucks and other vehicles, organized under Freedom Convoy 2022, clogged traffic in Ottawa's core for weeks. Julie will share with you the strategies that Ottawa Police used to communicate during the protests, the lessons they learned, and how they will use this experience to better their public relations in the future. Julie will also discuss how Police can better engage with the public and build trust with their constituents. She will also explain how the Police should strive to use de-escalation techniques to resolve conflicts. Finally, she will discuss how the Police will use the Freedom Convoy 2022 incident to improve their communication strategy.
Julie Kavanagh, Manager, Corporate Communications, Ottawa Police


End of Day One


A Full Day Workshop with Kathryn Kolaczek: Handling Crisis Communications in the Cancel Culture Era
Is your organization prepared to handle a communications crisis in the age of cancel culture?
In a world where outrage travels fast, and the list of brands and individuals facing a 'cancel culture' backlash grows longer, a crisis is likely no longer a matter of if - but when. By being prepared, you can move your organization from a place of reaction towards a mindset of accountability, avoiding missteps, mitigating damage, and rebuilding trust more quickly.
In this interactive workshop, Alchemy Communications CEO Kathryn Kolaczek will lead you through common crisis or 'cancellation' scenarios your organization could face and help you build a plan and sharpen the tools you need to navigate a crisis confidently and authentically.


Part 1
- The rise of cancel culture – online and in the real world
- The dangers of 'woke-washing' and tone-deaf activism
- How companies can protect themselves from being cancelled


Lunch for Speakers and Delegates


Part 2
- Reputation management strategies in the age of cancel culture
- The way forward: shifting from a cancel culture to an accountable culture
- Further resources and next steps


Closing Discussion

Our partners


Calgary Marriott Downtown Hotel, Calgary, Canada

110 9th Ave SE, Calgary AB T2G 5A6

+1 403-266-7331


Blending elegance, comfort and style, Calgary Marriott Downtown Hotel is the perfect destination for business and leisure travel. Find your respite in thoughtfully appointed rooms and suites, featuring deluxe pillowtop bedding, large flat-screen TVs, premium THANN bath amenities and stirring views of the city skyline or the Canadian Rockies. Surround yourself with celebrated attractions, including Scotiabank Saddledome, TELUS Convention Centre, Calgary Tower, Canada Olympic Park and the incredible Calgary Stampede. Celebrate and succeed in 11,000 square feet of sophisticated meeting and event space, including our expansive rooftop patio. After an unforgettable day of business or exploration, refresh in the sparkling waters of our indoor pool, or grab a table at ONE18EMPIRE, featuring creative Canadian cuisine and a stylish whiskey bar. With attentive guest service, a modern fitness centre and exclusive M Club Lounge, our hotel is a stylish sanctuary in the beating heart of downtown Calgary.