Crisis Communications Boot Camp Halifax

22-23 May 2025, Halifax, Nova Scotia

Crisis Communications Boot Camp Halifax

22-23 May 2025, Halifax, Nova Scotia

About the Event

Canada’s #1 Crisis Communications Training is Coming to Nova Scotia!
Crisis Communications Boot Camp: May 22-23, Halifax

After an extraordinary journey through 50 editions across Europe, the US, Canada, and the Middle East, the Crisis Communications Boot Camp is making its highly anticipated stop in Halifax! Join us on May 22-23 for an exclusive opportunity to learn from global crisis communication experts and equip your organization with the tools to thrive in today’s complex reputational landscape.

This transformative training, limited to just 100 participants, will cover essential topics including:

  • Taking a Stance on Societal Issues: Learn how to navigate the risks and rewards of speaking out on social issues.
  • Crisis Communications in an Age of Polarization: Develop strategies to maintain trust and credibility in a divided world.
  • AI and Deepfakes: Understand the impact of artificial intelligence and how to counter deepfake threats in crisis situations.
  • Preparing Your Teams for Crisis: Create a culture of readiness and empower your team to respond effectively in any situation.
  • Managing Major Incidents: Gain insights into handling high-stakes scenarios, from natural disasters to cyberattacks.
  • Adapting to an Era of Permacrisis: Reimagine your communications strategy to address constant disruption.
  • Rebuilding Trust After Crises: Learn how to recover your reputation following major incidents.

Don’t miss this opportunity to enhance your crisis management skills and prepare for the challenges of tomorrow. With demand for this sought-after training at an all-time high, spaces are limited and fill up fast!

Pre-register today and SAVE 15%
Be part of the most comprehensive crisis communications training in Canada and join industry leaders in Halifax this May.

Act now—spaces are filling quickly!

Only

162days

12hours

10min

UNTIL THE EVENT

Facts & Figures

  • Inaugural Event: The very first Crisis Communications Boot Camp was organized in Calgary in 2017, setting the stage for a journey of excellence in crisis communication training.
  • Global Reach: Since its inception, the boot camp has attracted over 2500 PR professionals, making it one of the most sought-after events in the field. It has been held in 25 cities around the world, offering participants a truly global perspective on crisis communication.
  • Global Recognition: The Crisis Communications Boot Camp is widely recognized as one of the world's leading training programs in crisis communications, not only in Europe and North America but across the globe. Its reputation for delivering cutting-edge strategies and insights has solidified its status as a go-to resource for professionals in the field.
  • Exclusive Content: The boot camp continuously evolves to address the latest challenges and trends in crisis communication. Participants can expect exclusive content, expert speakers, and practical takeaways that empower them to navigate the ever-changing landscape of crisis management.
  • Solutions-Oriented: Unlike many other events, this boot camp places a strong emphasis on practical solutions and actionable strategies. Attendees leave with the tools and knowledge needed to effectively handle crises and protect their organization's reputation.

Speakers

Greg Vanier Edelman Canada

Katherine Wolfgang CBC

Greg Trevor University of Georgia

Kathryn Kolaczek Alchemy Communications

Renee Weekes Duncan Golin Canada

Agenda

AI Impact on Crisis Management: Leveraging AI for Crisis Response and Mitigating AI-Related Crises
AI is transforming the way organizations approach crisis management. In this session, Greg will explore how AI-driven tools and technologies are reshaping crisis response strategies. From predictive analytics and sentiment tracking to automated response systems, discover how AI can help you detect potential crises early and respond with precision. Greg will also address the unique risks posed by AI, including deepfakes, disinformation, and ethical concerns, providing actionable steps for mitigating these threats. Walk away with a clear understanding of how to harness AI for proactive crisis management while staying ahead of emerging AI-related challenges.
Greg Vanier, Head of Crisis & Reputation Risk, Edelman Canada

The Top Skills for Crisis Communicators in a Polarized World
In a world marked by division and heightened sensitivities, crisis communicators face unprecedented challenges in maintaining trust and credibility. In this insightful session, Katherine will highlight the essential skills every crisis communicator needs to succeed in today’s polarized landscape. From crafting empathy-driven messaging to mastering rapid response techniques, Katherine will provide practical guidance on how to engage diverse audiences without compromising your organization’s values. Discover how to leverage digital tools for proactive engagement, strengthen your ability to manage public scrutiny, and build resilience in the face of intense public pressure. Walk away with a clear roadmap for enhancing your crisis communication skills and leading with confidence during turbulent times.
Katherine Wolfgang, Head of PR, CBC

Preparing the Next Generation of Crisis Communicators
As the crisis landscape grows more complex, the next generation of crisis communicators must be equipped with fresh perspectives and future-ready skills. In this session, Greg will delve into the strategies and approaches required to cultivate a new wave of crisis leaders. Learn how to identify and develop rising talent within your organization, foster a growth mindset, and prepare communicators to face emerging challenges like AI-driven misinformation, polarization, and reputational risks. Discover how to design mentorship programs, enhance critical thinking abilities, and build a talent pipeline that ensures your crisis communication team is agile, diverse, and ready for anything. This session will provide actionable insights for developing the communicators who will shape the future of crisis response.
Greg Trevor, Associate Vice President and University Spokesperson, University of Georgia 

Incorporating DEI Principles in Crisis Strategies
Diversity, Equity, and Inclusion (DEI) are no longer optional in crisis communication — they are essential. In this powerful session, Renee will explore how embedding DEI principles into your crisis strategies can strengthen trust, improve decision-making, and foster authentic engagement with diverse audiences. Learn how to craft inclusive messaging that resonates with all stakeholders, avoid common missteps that lead to reputational damage, and ensure your crisis response reflects your organization’s values. Renee will share real-world examples and actionable strategies for integrating DEI into every stage of crisis planning and response, empowering you to build stronger, more inclusive communication frameworks.
Renee Weekes Duncan, Senior Vice President, Golin Canada

A Full Day Crisis Simulation Workshop: Updating Your Crisis Plan in an Era of Growing Skepticism and Polarization

In a world marked by increasing skepticism and polarization, traditional crisis plans are no longer sufficient. Join Kathryn Kolaczek for an immersive, hands-on workshop designed to help you rethink and update your crisis communication strategy to address the evolving challenges of today's landscape. This interactive session will guide you through real-world scenarios, including navigating cancel culture, taking a stand amid political and social divides, and managing sensitive issues like layoffs and perceived inauthenticity. Working closely with your peers, you will practice effective use of social media, conduct challenging media interviews, and handle a high-stakes press conference in an environment where every word is scrutinized.

By the end of this workshop, you will return to your organization with:
- Ten cutting-edge crisis communication strategies tailored for an era of skepticism and polarization
- A clear action plan to boost executive readiness and response capabilities
- Enhanced skills for communicating under pressure in an increasingly hostile environment

You will also learn how to:
- Strike the right balance between preparation and rapid response in your crisis plan
- Critically assess your organization’s tone, language, and social media presence during a crisis
- Respond effectively to aggressive questioning in media interviews
- Reassess and strengthen your crisis communication strategy to better navigate the complexities of today's polarized world.

Prepare to leave with the tools and insights necessary to ensure your organization is crisis-ready in a time of unprecedented scrutiny and division.

About Your Workshop Leader:
Kathryn Kolaczek is the CEO of Alchemy Communications, bringing extensive experience in communications, media, and public relations. She specializes in crisis management, crisis communications, PR, digital marketing, and brand integration. As a leader, Kathryn guides Alchemy in developing strategic communications and marketing plans, identifying risks and opportunities, and ensuring high standards of quality and efficiency.
Kathryn is an engaging speaker and author, frequently sharing her expertise in crisis communications with other entrepreneurs and professionals. With a deep commitment to crisis management, she helps organizations navigate high-stakes conversations and media relations, protecting their reputations and fostering growth.
Under Kathryn’s leadership, Alchemy offers comprehensive crisis communications support and integrates inbound marketing with traditional communications strategies. The firm collaborates with businesses, nonprofits, and municipalities to educate communities, manage risks, and handle complex conversations effectively.

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Pre-Register Now for the Crisis Communications Boot Camp in Halifax and Save 15%!
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