Registration and Morning Coffee
How to Manage AI-Fueled Crises: A Comprehensive Guide for Leaders
In today's rapidly evolving digital landscape, the emergence of AI technologies has revolutionized how organizations manage communications, bringing new challenges, particularly in crisis management. In this engaging and insightful session, Peter Heneghan, an esteemed expert with a wealth of experience from his tenure at 10 Downing Street and as Co-Founder & CEO of The Future Communicator, will delve into the complexities of AI-fueled crises. Participants will explore the intricacies of AI-driven crises, identifying potential threats such as deepfakes and misinformation, and learn proactive strategies to implement AI tools for monitoring, predicting, and mitigating crises. The session will also cover real-time response techniques, ethical considerations for transparency and trust, and real-world case studies showcasing successful strategies. Join Peter Heneghan for a comprehensive look at effectively managing crises in the age of AI, equipping your organization with the tools and knowledge to stay resilient amidst technological challenges.
Peter Heneghan, Former Deputy Director of Digital Communications, 10 Downing Street; Co-Founder & CEO, The Future Communicator
Managing Fake News in the Age of AI: Strategies for Crisis and Risk Management
In today’s digital landscape, the proliferation of fake news has become a significant challenge, especially with the rapid advancement of AI technologies. Join Nick for an insightful session on effectively managing the spread of misinformation. This session will explore the latest AI-driven tools and strategies for identifying and mitigating fake news, maintaining credibility, and protecting your organization's reputation. Nick will share real-world case studies and provide actionable tactics for crisis and risk management in an era where misinformation can spread like wildfire. Attendees will leave with a deeper understanding of the dynamics of fake news and equipped with practical approaches to safeguard their brands against the risks posed by AI-enhanced misinformation.
Nick Hope, Managing Director of Crisis and Risk EMEA, Edelman
Best Practice Corporate Affairs: Balancing the Potential of AI With the Discipline of Reputation Management
Join Piers for a session on building best practice corporate affairs, balancing the potential power of AI in driving insight and foresight with the potential risks of losing control of corporate narratives and reputational grip. Through a series of compelling case studies, this session will delve into the practical applications of AI in corporate affairs, highlighting the gains in terms of speed, analysis and content generation and the threats in terms of ethical jeopardy, cyber vulnerability and reputational risk. You will learn strategies for harnessing AI to boost productivity in daily communications while enhancing your preparedness for crisis scenarios.
Piers Rosenfeld-Schreiber, Corporate Affairs Director, Business, BT
Lunch for Speakers and Delegates
The Art of Preparation for Crisis: Be Ready Before It Hits
In the midst of a crisis, there’s no time to be figuring out strategies or resources—you need to be ready to act. This session, led by Richard Stephenson, will cover the critical actions you must have in place before a crisis strikes. Discover what you absolutely don't want to be dealing with in the heat of the moment, and learn how proactive planning and preparation can equip your team to navigate through crises effectively, with confidence and control.
Richard Stephenson OBE, Board Member & CCO @ Global Airlines, Leadership Fellow Windsor Castle, St George’s House
Resilience Building in Crisis: Strategies & Implementation
Discover indispensable strategies for resilience amidst uncertainty in this session. Learn to craft effective crisis communication plans, conduct drills, and simulate crises for swift, decisive responses. Dive into building organizational resilience through adaptive cultures and fortified structures. Gain practical insights to thrive in future crises.
Tamara Pickett, Group Communications & External Relations Director, Virgin
Networking and Refreshment Break
In a "Crisis-as-Usual" World, Should You Toss Your Crisis Plan?
Crisis plans often serve as great doorstops but may fall short when the unexpected occurs. In today's fast-paced, unpredictable environment, rigid crisis plans can be rendered useless when faced with unforeseen challenges. Instead of relying solely on a static document, learn what essential elements and strategies you need to have in place to navigate and capitalize on unexpected crises. This session will explore how to stay agile, adapt quickly, and turn potential disasters into opportunities for growth and resilience. Discover the importance of dynamic planning, real-time response strategies, and the role of innovative thinking in effective crisis management.
Saqib Alam, Partner, Morrison Foerster
Michael Phillips, Director, Crisis Management, Philip Morris International
Measuring Success in Crisis Communications: Essential Tips and Strategies
In this session, Nicole Moreo, a distinguished expert in PR measurement, will provide essential insights into measuring the success of crisis communication strategies. In today's fast-paced digital landscape, understanding the impact and effectiveness of your crisis response is pivotal. Nicole will guide you through the most critical tips for crisis communications measurement, offering a practical roadmap for assessing your crisis management performance accurately. You'll learn how to set clear objectives, harness data analytics, master key performance indicators (KPIs), employ real-time monitoring, and identify trends and best practices in crisis communications measurement. Nicole's extensive experience and practical approach will empower you to navigate crisis management with confidence, ensuring your organization's reputation and financial health are safeguarded.
Nicole Moreo, Head of Customer Insights, LinkedIn
End of Day One
AI-Powered Crisis Communication: Navigating Turbulent Times (A Full Day Workshop)
Part 1:
Understanding the New Complexity of Crises
- Dive into how social movements, geopolitics, and the concept of permacrisis impact crisis communication.
- Discussion on the necessity of evolving crisis communication strategies to manage complex and interconnected crises effectively.
Part 2:
Introduction to Artificial Intelligence in Crisis Management
- Overview of AI, its ethical implications, and potential in enhancing crisis management strategies.
- Emphasis on understanding the basics of machine learning and natural language processing.
Part 3:
AI Tools Across the Crisis Communication Cycle
- Detailed session on AI tools for planning, content creation, analysis, and reporting in crisis communication.
- Demonstrations of tools in action and their practical applications in managing crises.
Part 4:
Crafting Your AI-Enhanced Crisis Communication Plan
- Hands-on workshop guiding participants through developing a comprehensive crisis communication plan incorporating AI tools.
- Focus on identification of crisis scenarios, stakeholder communication, and strategic message crafting.
Part 5:
Crisis Simulation Exercise
- Engage in a simulated crisis scenario to test the developed crisis communication plans.
- This interactive exercise emphasizes real-time decision-making, digital platform monitoring, and the application of AI tools in crisis situations.
Abou Your Workshop Leader:
Philippe Borremans, your workshop leader, is an independent consultant with over 25 years of expertise in risk and crisis communication. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.
