Crisis Communications Boot Camp Los Angeles

13-14 March 2025, Los Angeles

BOOK NOW AND SAVE $600

Crisis Communications Boot Camp Los Angeles

BOOK NOW AND SAVE $600

13-14 March 2025, Los Angeles

About the Event

Crisis Communications Boot Camp: Los Angeles, 13-14 March 2025

After 40 phenomenal editions across Europe, the US, and Canada, the Crisis Communications Boot Camp is finally coming to California! Join us from 13-14 March in Los Angeles and discover why this Boot Camp is the world's leading crisis training event.

Book by December 6th to SAVE $600!

Why Attend?

  • Combat AI-Driven Disinformation:Learn from Simon Paterson MBE (Edelman) how to identify and respond to deepfakes and AI-fueled disinformation, safeguarding your organization’s reputation in the digital age.
  • Succeed in a Permacrisis World: Michelle Agnew (The Coca-Cola Company) will provide data-driven insights and strategies to help you maintain consumer trust and align your company’s values amidst ongoing crises and uncertainties
  • Navigate Cancel Culture in Crisis Communications: Brandi Boatner (IBM) will guide you through building resilience and protecting your brand’s reputation by effectively responding to the complexities of cancel culture.
  • Handle Major Incidents with Confidence: Angela Ingram (Louisville Metro Police Department) will share essential crisis communication strategies for managing public trust, media relations, and organizational integrity during major incidents
  • Take a Stand on Political and Social Issues: Learn from Sean Greenwood (Ben & Jerry’s) how to authentically advocate for social and political causes while preserving your brand’s credibility. Gain practical insights on how to take principled stances that align with your values in a polarized world.
  • Manage Public Opinion and Social Media Storms: Michael Ramsey (Scouting America) will provide strategies to manage misinformation, respond to escalating social media chatter, and safeguard your brand's reputation during crises.
  • Hands-On Crisis Simulation Workshop: Participate in a full-day interactive workshop led by Jon Meakin (Communication Consultant), simulating real-life crisis scenarios to help you navigate polarization and skepticism in today’s divided world.

Don’t miss this chance to learn from the best and prepare your team for the challenges ahead!

We also offer group discounts for organizations attending the Boot Camp, making it an excellent opportunity for teams to strengthen their crisis communication skills together. Contact Elena today for more information.

Only

151days

7hours

22min

UNTIL THE EVENT

Facts & Figures

  • Inaugural Event: The very first Crisis Communications Boot Camp was organized in Calgary in 2017, setting the stage for a journey of excellence in crisis communication training.
  • Global Reach: Since its inception, the boot camp has attracted over 2500 PR professionals, making it one of the most sought-after events in the field. It has been held in 25 cities around the world, offering participants a truly global perspective on crisis communication.
  • Global Recognition: The Crisis Communications Boot Camp is widely recognized as one of the world's leading training programs in crisis communications, not only in Europe and North America but across the globe. Its reputation for delivering cutting-edge strategies and insights has solidified its status as a go-to resource for professionals in the field.
  • Exclusive Content: The boot camp continuously evolves to address the latest challenges and trends in crisis communication. Participants can expect exclusive content, expert speakers, and practical takeaways that empower them to navigate the ever-changing landscape of crisis management.
  • Solutions-Oriented: Unlike many other events, this boot camp places a strong emphasis on practical solutions and actionable strategies. Attendees leave with the tools and knowledge needed to effectively handle crises and protect their organization's reputation.

Speakers

Sean Greenwood Ben & Jerry's

Matt Nordby National Association of Stock Car Racing (NASCAR)

Brandi Boatner IBM

Angela Ingram Louisville Metro Police Department

Jon Meakin

Michelle Agnew The Coca-Cola Company

Simon Paterson MBE Edelman

Michael Ramsey Scouting America

Brent Gambill NASCAR

Agenda

09.00

Registration and Morning Coffee

10.00

Opening Keynote: Key Reputational Risks to Include in Your Crisis Strategy

As communicators, it’s crucial to stay ahead of emerging reputational risks that can impact your organization’s credibility and trust. This keynote will highlight the top risks you need to consider when updating your crisis strategy, from evolving public expectations to increased scrutiny on corporate values and actions. You’ll gain valuable insights on how to proactively identify and plan for these risks, ensuring your crisis communication approach is robust, adaptable, and aligned with today’s dynamic environment.
Matt Norby, Managing Director, Communications, NASCAR
Brent S. Gambill, Managing Director, Track Communications, NASCAR

10.40

Crisis Communications in an Age of AI: Navigating Deepfakes and Next-Level Disinformation
This session will dive into managing crises in an era dominated by AI-driven mis & disinformation. You will explore how to identify deepfakes, respond effectively to fake news, and implement strategies to protect your organization's reputation in a rapidly evolving digital landscape.
Simon Paterson MBE, US Head of Counter Disinformation, Edelman

11.20

The New Normal: Success in an Era of Permacrisis
Join Michelle Agnew in an enlightening session on ‘The New Normal: Success in a Constant State of Crisis.’ In a time of heightened corporate scrutiny and polarization, it has never been more important to ensure your company is aligned on its foundational values. Michelle will delve into strategies and data-driven insights essential for maintaining consumer trust in an era marked by perpetual challenges and will share foundational elements to help ensure your company is set up for success in the face of ongoing uncertainties. Gain valuable perspectives from one of the industry’s leading experts on managing communications in a world where crisis and issues management has become the new standard.
Michelle Agnew, Senior Director, Policy & Issues Communications, The Coca-Cola Company

12.00

Lunch for Speakers and Delegates

13.00

Mastering Crisis: Cancel Culture Edition – A Reputation Survival Guide
In this session led by Brandi, delve into the intricacies of navigating cancel culture and crisis communications to protect your brand's reputation. Explore strategies to proactively address potential challenges, mitigate risks, and effectively respond to public scrutiny. Learn key insights on building resilience and maintaining authenticity in the face of cancel culture, ensuring your organization remains steadfast while navigating the complexities of today's social landscape. Join us for a practical discussion on safeguarding your reputation in this era and avoiding the pitfalls of cancellation
Brandi Boatner, Manager, Digital Advocacy Communications, IBM

13.40

From Chaos to Clarity: Mastering Crisis Communications in Major Incidents
In times of major incidents, from natural disasters to security threats, your organization’s response can make or break its reputation. This session will provide you with essential strategies to manage communications effectively when a crisis hits. Learn how to deliver clear, timely information under pressure, maintain public trust, and protect your brand's integrity in the most challenging situations. You’ll gain actionable insights on coordinating with key stakeholders, handling media inquiries, and navigating the complexities of today’s fast-paced, high-stakes communication environment. Equip yourself with the skills needed to lead confidently and communicate effectively during any major incident.
Angela Ingram, Director of Communications, Louisville Metro Police Department

14.20

Networking and Refreshment Break

14.50

Taking a Stand Amid Political and Societal Turmoil: Navigating Authentic Advocacy
In an era marked by societal turbulence, Sean unpacks the essence of authentic corporate activism through the lens of Ben &Jerry's impactful strategies. Drawing from their playbook, Sean illuminates the path to taking principled stands while preserving brand credibility. This session offers practical insights on aligning values with action, managing customer expectations, and safeguarding your brand's reputation amidst polarized landscapes. Join Sean to discover actionable steps for genuine, impactful advocacy, empowering your organization to navigate these tumultuous times with integrity and purpose.
Sean Greenwood, Director of Public Relations and Communications, Ben & Jerry's

15.30

Managing Public Opinion in a Crisis: Strategies for Brands
In today's digital landscape, a single statement or press release can quickly snowball into a social media storm, putting brands at the center of intense public scrutiny. This session will explore the challenges communicators face when one wrong word can trigger a wave of online backlash. 
- Preparing for the Unexpected: Learn how to create frameworks, toolkits, and templates to manage misinformation and disinformation before a crisis hits
- Crisis Triage Tips: Discover strategies to evaluate the urgency of a situation as social media chatter about your brand begins to escalate
Effective Messaging: Find out what to say, when to say it, and who should deliver the message to protect your brand's reputation during a crisis
- Building Resilience: Learn how to turn challenging situations into learning opportunities to strengthen your communications team
Michael Ramsey, Senior Vice President, Communications and Marketing, Scouting America

16.10

End of Day One

10.00-16.30  

A Full-Day Crisis Simulation Workshop: Navigating the Crisis Landscape: Strategies for Success
Embark on a transformative journey led by Jon Meakin, a distinguished communication consultant with 30 years of experience on both sides of the Atlantic, in this immersive Crisis Simulation Workshop. Dive into the heart of crisis communications in a post-pandemic world, where reputational threats loom large, and the landscape is shaped by evolving communication dynamics, political shifts, and societal upheavals.

What Makes This Workshop Unmissable:
Jon Meakin, renowned for his strategic acumen in crisis communication, brings a unique blend of expertise to help you fortify your crisis plan. This workshop is not just about theories but about practical, hands-on exercises that simulate real-life scenarios, ensuring you're not just prepared but resilient in the face of modern challenges.

Key Highlights:
- Strategic Insights from Jon Meakin: Gain exclusive access to Jon's top strategies, honed by years of navigating crisis scenarios on a global scale.
- Leadership Empowerment: Craft a concrete plan to elevate your leadership team's preparedness, providing them with the tools needed to lead confidently during crises.
- Mastery of Modern Communication: Hone your skills in effective communication, tailored to today's assertive environment.

Equip Yourself to:
- Strategic Preparedness: Understand the vital link between proactive preparation and swift, effective crisis response.
- Adaptive Social Media Mastery: Acquire skills to evaluate and adapt your organization's social media communication during crises.
- Media Interview Proficiency: Develop proficiency in handling assertive question types during crisis media interviews.
- Dynamic Crisis Plan Updates: Walk away ready to update and revise your organization's crisis communication plan, armed with valuable insights gained during the workshop.
Don't miss this exclusive opportunity to not only navigate the biggest reputational threats but to emerge with a strategic advantage, positioning your organization as a beacon of resilience in today's ever-changing landscape. Join Jon Meakin for a workshop that goes beyond preparedness — it's about mastering crisis communication in the new era.

Workshop Schedule:
09:00
 Morning Coffee
10:00 Part 1
12:00 Lunch
13:00 Part 2: Communicating with Skeptical Audiences
14:45 Networking Break
15:00 Part 3: Real-Time Crisis Simulation and Strategy Refinement
16:30 End of Workshop

Don’t miss this opportunity to master crisis communication in an era defined by division and doubt. Join Jon Meakin for a transformative experience that will leave you ready to lead with confidence, no matter the challenge.

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