Crisis Communications Boot Camp Mexico City
29-30 May 2025
About the Event
Crisis Communications Boot Camp Comes to Mexico City!
Dates: May 29-30, 2025
Location: Mexico City
After 45 phenomenal editions across Europe, the US, and Canada, the world’s leading crisis communications training is launching its first Latin American edition in Mexico City!
In today’s fast-paced world, shaped by AI, deepfakes, polarization, and political challenges, the crisis landscape is evolving at an unprecedented rate. PR professionals must continually enhance their strategies to stay ahead of potential reputational threats.
Join us in Mexico City for the Crisis Communications Boot Camp, featuring top crisis experts tackling the most critical issues facing organizations today. Here’s what we’ll cover:
- How AI is Transforming Crisis Communications: Discover essential AI tools every crisis communicator should know.
- Deepfakes: Learn how to identify, manage, and mitigate the impact of deepfake technology.
- Taking a Stand on Political Issues: Navigate the complexities of expressing a position in today’s polarized environment.
- Greenwashing: Understand the risks of greenwashing and learn to communicate authentically.
- Managing Major Scandals: Explore strategies for handling high-profile scandals and minimizing reputational damage.
Pre-register today and SAVE 15%! This is your opportunity to be part of a must-attend event—tickets for the Crisis Communications Boot Camp sell out months in advance. Don’t miss your chance to elevate your crisis management skills and network with top experts in the field.
Only
205days
12hours
32min
UNTIL THE EVENT
Facts & Figures
- Inaugural Event: The very first Crisis Communications Boot Camp was organized in Calgary in 2017, setting the stage for a journey of excellence in crisis communication training.
- Global Reach: Since its inception, the boot camp has attracted over 2500 PR professionals, making it one of the most sought-after events in the field. It has been held in 25 cities around the world, offering participants a truly global perspective on crisis communication.
- Global Recognition: The Crisis Communications Boot Camp is widely recognized as one of the world's leading training programs in crisis communications, not only in Europe and North America but across the globe. Its reputation for delivering cutting-edge strategies and insights has solidified its status as a go-to resource for professionals in the field.
- Exclusive Content: The boot camp continuously evolves to address the latest challenges and trends in crisis communication. Participants can expect exclusive content, expert speakers, and practical takeaways that empower them to navigate the ever-changing landscape of crisis management.
- Solutions-Oriented: Unlike many other events, this boot camp places a strong emphasis on practical solutions and actionable strategies. Attendees leave with the tools and knowledge needed to effectively handle crises and protect their organization's reputation.
Speakers
Colleen Harris Former Press Secretary To Princes Charles, William And Harry
Shaila Manyam Burson
Christian Lindmeier World Health Organization
Dave Fleet Edelman
Farnaz Khadem Stanford University
Callie Noakes Mars
Agenda
Behind Palace Doors: Fireside Chat with Colleen Harris, Former Press Secretary to HRH Prince of Wales, Now King Charles III
Colleen managed the reputations of Prince Charles, Prince William, and Prince Harry during one of the most turbulent periods in the British monarchy. During this opening keynote, she will discuss her experiences working with the Royals, how the Royal brand was developed, and what it takes to manage the reputation of the world's most famous Royal family.
Navigating Permacrisis in a Polarized World
Join Farnaz Khadem, Stanford University's Vice President for University Communications, for a dynamic keynote on safeguarding your reputation in an age of Permacrisis. Explore authentic strategies for taking a stand on societal issues and gain insights into effective crisis planning. In this engaging conversation, we'll also delve into the crucial skills needed for adept crisis communicators, equipping you with essential tools to navigate the complexities of our polarized world.
Farnaz Khadem, Vice President for University Communications, Stanford University
Navigating the Maze of AI-Fueled Disinformation: Strategies for Effective Response
Ask executives what threats they're concerned about nowadays and the chances are that disinformation will be high on the list. Join Edelman's Global Head of Digital Crisis Dave Fleet, who also oversees Edelman's Counter-Disinformation Unit, as he examines why concerns over disinformation are so pervasive nowadays, how AI facilitates the spread of false information and how to identify the warning signs. Discover proactive strategies for debunking and countering false narratives, and learn about collaborative efforts to enhance digital literacy and critical thinking skills. This session offers indispensable insights and actionable steps for navigating the complex landscape of misinformation with resilience and integrity.
Dave Fleet, Global Head of Digital Crisis, Edelman
Measuring Success in Crisis Communications: Essential Tips and Strategies
In this session, Nicole Moreo, a distinguished expert in PR measurement, will provide essential insights into measuring the success of crisis communication strategies. In today's fast-paced digital landscape, understanding the impact and effectiveness of your crisis response is pivotal. Nicole will guide you through the most critical tips for crisis communications measurement, offering a practical roadmap for assessing your crisis management performance accurately. You'll learn how to set clear objectives, harness data analytics, master key performance indicators (KPIs), employ real-time monitoring, and identify trends and best practices in crisis communications measurement. Nicole's extensive experience and practical approach will empower you to navigate crisis management with confidence, ensuring your organization's reputation and financial health are safeguarded.
Nicole Moreo, Head of Customer Insights, LinkedIn
What’s Next? Crisis Communications in Uncertain Times
In this closing keynote, Shaila Manyam will guide you through the essentials of building a crisis communications plan in today’s uncertain landscape. With political polarization at an all-time high, rising public confusion, and rampant misinformation, Shaila will explore how issues like human rights, climate change, and other global challenges can directly impact your local business.
Shaila Manyam, Executive Vice President, Managing Director — Global Corporate and Public Affairs, Burson
Mastering Crisis Communications: The Golden Rules for Reputational Resilience
In this interactive session, Christian will guide us through the Golden Communication Rules from the perspective of a spokesperson for an international organization. Focusing on clarity, consistency, empathy, and preparedness, Christian will share insights on effectively communicating uncertainty in a rapidly changing environment. Participants will explore essential strategies such as proactive risk management, maintaining transparency, and aligning messaging with organizational values—all crucial elements for building trust and managing reputational risk.
Christian Lindmeier, Spokesperson & Communications Officer, World Health Organization