Registration and Morning Coffee
Behind Palace Doors: Fireside Chat with Colleen Harris, Former Press Secretary to HRH Prince of Wales, Now King Charles III
Colleen managed the reputations of Prince Charles, Prince William, and Prince Harry during one of the most turbulent periods in the British monarchy. During this opening keynote, she will discuss her experiences working with the Royals, how the Royal brand was developed, and what it takes to manage the reputation of the world's most famous Royal family.
Navigating Permacrisis in a Polarized World
Join Farnaz Khadem, Stanford University's Vice President for University Communications, for a dynamic keynote on safeguarding your reputation in an age of Permacrisis. Explore authentic strategies for taking a stand on societal issues and gain insights into effective crisis planning. In this engaging conversation, we'll also delve into the crucial skills needed for adept crisis communicators, equipping you with essential tools to navigate the complexities of our polarized world.
Farnaz Khadem, Vice President for University Communications, Stanford University
Navigating the Maze of AI-Fueled Disinformation: Strategies for Effective Response
Ask executives what threats they're concerned about nowadays and the chances are that disinformation will be high on the list. Join Edelman's Global Head of Digital Crisis Dave Fleet, who also oversees Edelman's Counter-Disinformation Unit, as he examines why concerns over disinformation are so pervasive nowadays, how AI facilitates the spread of false information and how to identify the warning signs. Discover proactive strategies for debunking and countering false narratives, and learn about collaborative efforts to enhance digital literacy and critical thinking skills. This session offers indispensable insights and actionable steps for navigating the complex landscape of misinformation with resilience and integrity.
Dave Fleet, Global Head of Digital Crisis, Edelman
Lunch for Speakers and Delegates
Mastering Crisis Communications: The Golden Rules for Reputational Resilience
In this interactive session, Christian will guide us through the Golden Communication Rules from the perspective of a spokesperson for an international organization. Focusing on clarity, consistency, empathy, and preparedness, Christian will share insights on effectively communicating uncertainty in a rapidly changing environment. Participants will explore essential strategies such as proactive risk management, maintaining transparency, and aligning messaging with organizational values—all crucial elements for building trust and managing reputational risk.
Christian Lindmeier, Spokesperson & Communications Officer, World Health Organization
Crisis Management Case Study: Navigating Threats Through Communication, Alignment, and Preparedness
This in-depth case study explores how Kristen Dattoli and her team at Boston Children’s Hospital managed a coordinated barrage of threats. Learn about the critical crisis communication principles they applied, the role of crisis huddles, and how aligning internal and external messaging was essential. Kristen will also discuss how historical content unexpectedly became a flashpoint and share strategies for maintaining safety and addressing challenges during an evolving crisis.
Kristen Dattoli, Director, Enterprise Communications, Boston Children's Hospital
Speaker TBC
Networking and Refreshment Break
Measuring Success in Crisis Communications: Essential Tips and Strategies
In this session, Nicole Moreo, a distinguished expert in PR measurement, will provide essential insights into measuring the success of crisis communication strategies. In today's fast-paced digital landscape, understanding the impact and effectiveness of your crisis response is pivotal. Nicole will guide you through the most critical tips for crisis communications measurement, offering a practical roadmap for assessing your crisis management performance accurately. You'll learn how to set clear objectives, harness data analytics, master key performance indicators (KPIs), employ real-time monitoring, and identify trends and best practices in crisis communications measurement. Nicole's extensive experience and practical approach will empower you to navigate crisis management with confidence, ensuring your organization's reputation and financial health are safeguarded.
Nicole Moreo, Head of Customer Insights, LinkedIn
What’s Next? Crisis Communications in Uncertain Times
In this closing keynote, Shaila Manyam will guide you through the essentials of building a crisis communications plan in today’s uncertain landscape. With political polarization at an all-time high, rising public confusion, and rampant misinformation, Shaila will explore how issues like human rights, climate change, and other global challenges can directly impact your local business.
Shaila Manyam, Executive Vice President, Managing Director — Global Corporate and Public Affairs, Burson
End of Day One
AI-Powered Crisis Communication: Navigating Turbulent Times (A Full Day Workshop)
Part 1:
Understanding the New Complexity of Crises
- Dive into how social movements, geopolitics, and the concept of permacrisis impact crisis communication.
- Discussion on the necessity of evolving crisis communication strategies to manage complex and interconnected crises effectively.
Part 2:
Introduction to Artificial Intelligence in Crisis Management
- Overview of AI, its ethical implications, and potential in enhancing crisis management strategies.
- Emphasis on understanding the basics of machine learning and natural language processing.
Part 3:
AI Tools Across the Crisis Communication Cycle
- Detailed session on AI tools for planning, content creation, analysis, and reporting in crisis communication.
- Demonstrations of tools in action and their practical applications in managing crises.
Part 4:
Crafting Your AI-Enhanced Crisis Communication Plan
- Hands-on workshop guiding participants through developing a comprehensive crisis communication plan incorporating AI tools.
- Focus on identification of crisis scenarios, stakeholder communication, and strategic message crafting.
Part 5:
Crisis Simulation Exercise
- Engage in a simulated crisis scenario to test the developed crisis communication plans.
- This interactive exercise emphasizes real-time decision-making, digital platform monitoring, and the application of AI tools in crisis situations.
Abou Your Workshop Leader:
Philippe Borremans, your workshop leader, is an independent consultant with over 25 years of expertise in risk and crisis communication. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.
