Registration and Morning Coffee
Opening Mini Workshop - The Evolving Landscape: Golden Communication Rules and Crisis Skills
In this interactive session, Christian Lindmeier, Spokesperson & Communications Officer at the World Health Organization, will guide you through the development and elaboration of the Golden Communication Rules. Emphasizing the perspective of an International Organization spokesperson, Lindmeier will shed light on the crucial skills needed in today's crisis communication landscape. Special attention will be given to effectively communicating uncertainty in a dynamic environment. Gain valuable insights as the speaker explores communication scenarios tailored for Reputational Risk Management in our ever-changing world.
Christian Lindmeier, Spokesperson, World Health Organization
Say Nothing, Say Something, Post Through It’: Reputation Management in an Online World
New York Magazine’s March cover story on Stanford neuroscientist and prolific podcaster Andrew Huberman fueled the ongoing debate about whether PR still matters in an environment of increasingly rapid news cycles. In a social and business landscape defined equally by viral news stories and search engine results/AI, what role do traditional communications tactics play, and what aspects of PR need to be adapted for a modern attention economy? Darius Fisher and Debora Lima of reputation management sister agencies Status Labs and Sensei Advisory discuss: the role of SEO in crisis comms; best practices for damage control beyond media relations; and what business leaders today can learn from good and bad PR responses, drawing from agency case studies and notable crises from recent years.
Debora Lima, Media Director, Sensei Advisory
Darius Fisher, CEO and Founder, Status Lab
Lunch for Speakers and Delegates
Navigating Permacrisis in a Polarized World
Join Farnaz Khadem, Stanford University's Vice President for University Communications, for a dynamic presentation on Crisis Planning in a Polarized World and safeguarding your reputation in an age of Permacrisis. Explore authentic strategies for taking a stand on societal issues and gain insights into effective crisis planning. In this engaging conversation, we'll also delve into the crucial skills needed for adept crisis communicators, equipping you with essential tools to navigate the complexities of our polarized world.
Farnaz Khadem, Vice President for University Communications, Stanford University
The New Normal: Success in an Era of Permacrisis
Join Michelle Agnew in an enlightening session on ‘The New Normal: Success in a Constant State of Crisis.’ In a time of heightened corporate scrutiny and polarization, it has never been more important to ensure your company is aligned on its foundational values. Michelle will delve into strategies and data-driven insights essential for maintaining consumer trust in an era marked by perpetual challenges and will share foundational elements to help ensure your company is set up for success in the face of ongoing uncertainties. Gain valuable perspectives from one of the industry’s leading experts on managing communications in a world where crisis and issues management has become the new standard.
Michelle Agnew, Senior Director, Policy & Issues Communications, The Coca-Cola Company
Networking and Refreshment Break
How a Lack of Diversity Can Fuel a Reputational Crisis
Diversity and inclusion for many organizations has been seen as a nice to have, but in today's new world, it is actually a must have. In this session Courtney will focus on the role of diversity, equity and inclusion in times of crisis, the risks from lack of diversity and inclusion in your organization, how to create an inclusive crisis plan and protect your reputation in a world where organizations are expected to align with the social and political values of their consumers.
Courtney Williams, Former Director of Communications, The Obama Foundation
Mastering Crisis: Cancel Culture Edition – A Reputation Survival Guide
In this session led by Brandi, delve into the intricacies of navigating cancel culture and crisis communications to protect your brand's reputation. Explore strategies to proactively address potential challenges, mitigate risks, and effectively respond to public scrutiny. Learn key insights on building resilience and maintaining authenticity in the face of cancel culture, ensuring your organization remains steadfast while navigating the complexities of today's social landscape. Join us for a practical discussion on safeguarding your reputation in this era and avoiding the pitfalls of cancellation
Brandi Boatner, Manager, Digital Advocacy Communications, IBM
End of Day One
A Full-Day Crisis Simulation Workshop: Navigating the Crisis Landscape: Strategies for Success
Embark on a transformative journey led by Jon Meakin, a distinguished communication consultant with 30 years of experience on both sides of the Atlantic, in this immersive Crisis Simulation Workshop. Dive into the heart of crisis communications in a post-pandemic world, where reputational threats loom large, and the landscape is shaped by evolving communication dynamics, political shifts, and societal upheavals.
What Makes This Workshop Unmissable:
Jon Meakin, renowned for his strategic acumen in crisis communication, brings a unique blend of expertise to help you fortify your crisis plan. This workshop is not just about theories but about practical, hands-on exercises that simulate real-life scenarios, ensuring you're not just prepared but resilient in the face of modern challenges.
Key Highlights:
- Strategic Insights from Jon Meakin: Gain exclusive access to Jon's top strategies, honed by years of navigating crisis scenarios on a global scale.
- Leadership Empowerment: Craft a concrete plan to elevate your leadership team's preparedness, providing them with the tools needed to lead confidently during crises.
- Mastery of Modern Communication: Hone your skills in effective communication, tailored to today's assertive environment.
Equip Yourself to:
- Strategic Preparedness: Understand the vital link between proactive preparation and swift, effective crisis response.
- Adaptive Social Media Mastery: Acquire skills to evaluate and adapt your organization's social media communication during crises.
- Media Interview Proficiency: Develop proficiency in handling assertive question types during crisis media interviews.
- Dynamic Crisis Plan Updates: Walk away ready to update and revise your organization's crisis communication plan, armed with valuable insights gained during the workshop.
Don't miss this exclusive opportunity to not only navigate the biggest reputational threats but to emerge with a strategic advantage, positioning your organization as a beacon of resilience in today's ever-changing landscape. Join Jon Meakin for a workshop that goes beyond preparedness — it's about mastering crisis communication in the new era.
Timings:
09.00 Registration and Morning Coffee
10.00 Part 1
12.00 Lunch
13.00 Parti 2
14.45 Networking Break
15.00 Part 3
16.30 End of Workshop
