The Top Reputational Threats You Need to Include in Your Crisis Plan
In an era where public perception can shift in seconds, reputation has become every organization’s most valuable—and most vulnerable—asset. From misinformation and employee activism to political polarization and social media outrage, the landscape of reputational risk is constantly evolving. In this session, you’ll discover the emerging threats that every communicator must plan for and how to integrate them into a modern, resilient crisis strategy. Learn how to anticipate vulnerabilities, monitor early warning signals, and protect your brand before issues escalate.
Kristen Moss, Vice President, Strategic Communications, The Coca-Cola Company
Managing Crises During Social and Political Tensions
In a world where every statement can be politicized and every silence scrutinized, how can organizations navigate crises without deepening divisions or losing trust? This session will explore how to manage reputational risk during moments of heightened social and political tension. Drawing on real-world examples, you’ll learn how to assess when and how to respond, balance stakeholder expectations, and maintain credibility in polarized environments.
Greg Vanier, SVP, Reputation, Practice Lead, Edelman Canada
How to Adapt Your Crisis Plan for an Era of AI-Driven Crises
The rise of AI has reshaped how crises emerge, spread, and evolve — demanding a complete rethink of traditional crisis communication plans. From deepfakes and misinformation to algorithm-driven outrage, the next generation of crises moves faster than ever before. This session will explore how to adapt your organization’s crisis playbook to stay ahead of AI-fueled risks. Learn how to identify potential threats, update your protocols for speed and accuracy, and ensure your team is ready to respond with confidence and credibility in this new reality.
Kim Blanchette, Executive Vice President, ChangeMakers and Castlemain Group
When Culture Wars Meet Code: AI and the Future of Crisis Communication
In an age where every cultural flashpoint is amplified online, AI is reshaping how crises ignite—and how quickly they escalate. From algorithm-driven outrage to AI-generated narratives that blur fact and fiction, communicators now operate at the volatile intersection of technology and cultural division. This session will explore how AI is transforming the speed, scale, and stakes of crisis communication, unpacking strategies for anticipating flashpoints, countering misinformation, and navigating polarized audiences without losing trust. Participants will leave with a deeper understanding of how to prepare for the next wave of crises where culture wars meet code.
James Anderson, Communications Advisor, Global Media and Issues Management, FedEx Corporation
Deepfakes and Disinformation: Navigating the New Frontlines of Crisis Response
The rise of deepfakes and AI-fueled disinformation has created a new, high-stakes battleground for communicators. In this session, you’ll explore how these technologies are reshaping crisis response—eroding trust, accelerating misinformation, and challenging traditional playbooks. We’ll examine real-world examples of how disinformation campaigns spread, the risks they pose to organizations and leaders, and the tools available to detect and counter them. Most importantly, you’ll learn how to prepare your team to respond with speed, accuracy, and credibility when the narrative is under attack. This is about more than defending reputation—it’s about protecting truth in an age of manipulation.
Adnan Bashir, Senior Manager, Global Corporate Communications, Hansen Technologies
Communicating Uncomfortable Truths with Transparency
In times of crisis, the hardest messages are often the ones that matter most. Whether it’s delivering difficult news to employees, admitting organizational mistakes, or addressing public criticism, transparent communication builds the foundation for long-term trust and credibility. This session explores how to navigate moments when the truth is uncomfortable — and how to communicate it with honesty, empathy, and clarity. You’ll learn strategies for maintaining stakeholder confidence, managing internal alignment, and ensuring that transparency becomes a strength, not a liability.
Jennifer Van Der Valk, Senior Vice President of Communications and Marketing, Toronto Region Board of Trade
A Full-Day Workshop with Philippe Borremans: How to Defend Your Organization Against Online Rage and Bot-Fueled Crises
In today’s hyper-polarized world, outrage can be manufactured within minutes. Coordinated networks of bots, fake accounts, and influencers can turn a single post into a full-blown reputational crisis. This practical, hands-on workshop will help you detect online attacks early, respond strategically, and build long-term resilience. You’ll learn how to separate real criticism from bot amplification, protect your team, and maintain public trust in the face of digital manipulation.
Workshop Agenda
Opening Keynote: The Anatomy of Online Rage
How rage farming works, how bot-fueled narratives spread, and what makes organizations vulnerable.
Detecting Bot-Amplified Attacks
How to recognize coordination patterns, monitor engagement spikes, and tell the difference between organic and manufactured outrage.
Building a Truth Bank for Rapid Response
How to create trusted, ready-to-use messages, counter false narratives, and react fast when a storm breaks.
Crisis Response in the First 24 Hours
How to act under pressure, decide when to speak and when to hold, and manage communication with key stakeholders.
Digital & Physical Security
How to protect your accounts, your data, and your people when online outrage spills into the real world
Building Long-Term Resilience
How to train teams, build strong networks, and prepare for the next attack before it happens.
Closing & Q&A
Key takeaways, practical next steps, and open discussion.
About Your Workshop Leader
Philippe Borremans is a crisis, risk, and emergency communications expert with more than 25 years of international experience. He has advised leading organizations including the World Health Organization, the European Union, and the United Nations, as well as major global brands such as Mastercard and Chanel. His work focuses on epidemic and pandemic preparedness, disinformation defense, and rapid response strategies in high-pressure situations. Philippe has worked across Europe, Africa, Asia, and the Caribbean, supporting governments, corporations, and international institutions.
He is also the author of “Mastering Crisis Communication with ChatGPT: A Practical Guide” and a frequent keynote speaker and trainer at global communications events. Philippe is known for his practical, no-nonsense approach and for turning complex digital threats — like bot-amplified outrage and misinformation — into clear, actionable communication strategies. His workshops and trainings help organizations detect, respond to, and build long-term resilience against modern online crises.
