Crisis Communications for Higher Education Institutions

VIRTUAL EVENT - June 28th, 10 am - 4 pm (EDT)

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About the Event

Welcome to the virtual "Crisis Communications for Higher Education Institutions" workshop with Donald Steel!

The past year has shown us how we, and our institutions can rapidly adapt at a time of global crisis.  In an environment where rules were often relaxed whilst students and staff were learning new ways of working, the education sector displayed a medal winning response.

It’s not over yet, but a different crisis may be waiting around the corner to hit just as we are at our most exhausted and vulnerable.

In this one day specialist workshop, international crisis communicator Donald Steel will lift your vision and energy to make sure your organisation is fully crisis communications ready. 

In this fully interactive and engaging day, together we will discover what success looks like in crisis communications and gather learning from situations where people have got it right.  We will also find solutions together and hear from the experience of each other.

We will explore how the cameraphone will dictate the narrative in a crisis, and how we must broaden our crisis communications response to include pictures as well as words if we wish to succeed.

At the end of this workshop you will:

  • Understand the relationship between advance preparation and speed in crisis communications
  • Be equipped to review your organisation’s tone, language and style on social media in a crisis
  • Be familiar with aggressive question types in crisis media interviews and how to deal with them
  • Be ready to review your organisation’s crisis communications plan in the light of the workshop

You will leave the workshop feeling energised, with a checklist of actions to take back as you seek to take your crisis preparedness to the next level.

You will leave the workshop feeling energised, with a checklist of actions to take back as you seek to take your crisis preparedness to the next level.

Donald Steel is a widely admired crisis communicator who works internationally with clients from a range of settings, from healthcare to aviation and government bodies, as well as high profile individuals.  London-based, he is Vice-President, Crisis Communications, at Kenyon International Emergency Services.  With headquarters in Houston and London, Kenyon has been dealing with mass fatality incidents for more than a century, including natural disasters, terrorism and aviation incidents.  A former chief media spokesman at the British Broadcasting Corp., Donald’s clients include universities and schools, UN agencies, broadcasting and entertainment companies, government departments and high profile individuals.  He has recently made acclaimed appearances at the Canadian Association of Education Communicators Conference in Winnipeg and the Girls Schools Association Conference in London.  Donald began as a Registered General Nurse in Scotland, and worked in regional neurosurgical and trauma units during a ten year hospital career.  He is a regular lecturer in crisis communications at the London School of Economics and the University of Westminster.

Please note that this workshop is limited to 30 participants only!

Facts & Figures

DID YOU KNOW?

  • The "Crisis Communications for Higher Education Institutions" workshop with Donald Steel is organized by P World, an international creative agency organizing 50+ annual PR events in 40 countries around the world.
  • P World is also the proud organizer of the "Education Communicators Boot Camp", as well as the Global PR Summit, one of the world's leading PR events, held annually in 24 countries around the world, including Canada (Toronto), US (New York), Korea (Seoul), Turkey (Istanbul) and the Middle East.
  • Previous delegates at our education events include senior communications and PR professionals from: Saint Joseph's University, Harvard-Faculty of Arts & Sciences, Dalhousie University , Lamar University , Phillips Academy Andover, The Chicago School of Professional Psychology , Columbia University, University of Pennsylvania, La Sierra University, Duke University, The Ohio State University, Sustainability Institute, Mount Holyoke College , Westminster Theological Seminary , USC Iovine and Young Academy , CSU, Gladstone Institutes , UALR William H. Bowen School of, Law , Neumann University , Fordham Law School , PCOM Georgia , Olin Business School, Washington University in St. Louis , University of North Carolina-Charlotte, Colorado State University....

 

Speakers

Donald Steel Former Chief Communications Advisor, BBC

Agenda

10.00 

Interactive scenario part one
- The new crisis communications timetable
- Getting ahead of the narrative on social media
- Staying victim focussed

11.00 

Interactive scenario part two


- Building the statement blocks in a crisis using social media
- The role of the CEO on social media and why they must be reheased
- Building public confidence
- Types of crisis narrative such as Heroes and Villains

12.00

Lunch Break

12.40 

Interactive scenario part three


- Establishing the dominant narrative


- Avoiding losing control
- Handling aggressive media interviews and recognising question types
- Dealing confidently with emerging issues

14.00 

Interactive scenario part three continued
- Media interview practice with representatives of groups

15.30 

Summary of key points and discussion

16.00

End of Workshop

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