About the Webinar:
About Your Webinar Leader:
Lars is based in New York where, in 2018, he joined Viacom as Senior Vice President to spearhead the transformation of the traditional entertainment company to become a cutting-edge digital studio.
Previously, Lars led the innovative toy company LEGO through a fast-paced digital transformation that positioned the company as the undisputed digital leader in the industry.
Lars is a highly sought-after speaker who has delivered keynotes at some of the largest and most impactful digital events in the world. Cannes Lions (voted 3rd-best speaker out of 800), Oracle Open World (15,000 people in the audience), Websummit, RISE and many others.
This hour and a half, online webinar, focuses on LEGO’s digital transformation and how it went from being a company without any social media or YouTube presence to one of the biggest brand creators in the world, bringing in millions of dollars from social commerce and the monetization of digital content.
Before his international career, Lars was a longterm executive at the 3,000-person-strong Danish Broadcasting Corporation, driving their digital strategy and innovation.
Lars has also shared his knowledge and perspective at many internal events for global companies, including behemoth global brands such as Coca-Cola, Facebook and Levi Strauss.
2.00-3.15 Digital Transformation: The LEGO Journey
Key Insights and Take Aways:
1. How can companies build sustainable competitive advantages in a world of constant change?
2. What role can diversity play in safeguarding your business against disruption?
3. How do you create long-term rapid change and scale it in a global company?
4. What is the essential connection between creativity and business value, and how do you measure it?
3.15-3.30 Q&A with the Audience
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
