Donald Steel- Crisis Communications Workshop

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About the Event

Facts & Figures

Speakers

Agenda

08.00    Registration And Morning Coffee
08.30    Opening Session: A Real Life Crisis Scenario
09.00    Analyzing The Importance Of Reputation And Reputation Management: What is reputation?
- Building trust
- Case studies of good and bad examples of reputation management
10.00    Writing A Crisis Plan: The Role Of Executives
10.30     Key Principles Of Crisis Management: Writing A Crisis Statement
11.00     Networking And Refreshment Break
11.30     Managing The Media
               This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference
13.00    Lunch For Speakers And Delegates
14.00    Interactive Crisis Simmulation
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Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.
- The simulation will also include a press conference where the spokespeople have to answer journalist questions.
17.00    End Of Workshop

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