Registration and Morning Coffee
Opening Keynote (Reserved)
What Communicators Need to Know About ESG Reporting
Bernard will use his experience in ESG reporting to share with you the strategies required to create an authentic and honest report in order for you to build brand integrity and trust with your stakeholders. He will also discuss the importance of data in ESG communications and how to transform that data into compelling and authentic stories.
Bernard Kilkelly, Vice President, Director of Corporate ESG Disclosure, Governance & Accountability Institute, Inc.
How to Get Started With ESG Communications
The rise of ESG reporting has left many ESG communicators in a state of confusion about how to include this topic in their company's messaging. Quite simply, how do you translate a report that few people will read into a communication strategy? As part of this session, Claire will share with you the steps you need to take in order to bring the report to life and make it more relatable to stakeholders. Additionally, she will share how to develop an integrated ESG communication strategy that ties the report to the company's mission and values as a whole.
Claire Mulhearn, Chief Communications & Public Affairs Officer, agilon health
Lunch for Speakers and Delegates
Trends and Best Practices in ESG Communication and Reporting
The growing importance of Sustainability reports is supported by the fact that the investors and other stakeholders are calling on companies to disclose more about their ESG strategies. At the same time, incoming regulation and standardization of sustainability reporting is causing large scale disruption. This session will focus on what will be top of mind for ESG communications and reporting, now and in the years ahead.
Sarah Chapman, Global Chief Sustainability Officer, Manulife
Aligning Your Communications Efforts With Your ESG Outcomes
In this session, Lara will share with you the tools and strategies that are necessary in order to create an impactful ESG communications strategy. From her experience working with clients in North America, she will discuss how to distinguish your ESG communications from others in the market, how to improve your storytelling skills and how to make your stories credible to skeptics.
Lara Korba, Senior Director, Social Impact & Sustainability, Citizen Relations
Networking and Refreshment Break
Building Trust and Admiration for your Brand Through Authentic ESG Storytelling
Consumers, investors, employees and stakeholders are becoming increasingly interested in how companies are working to change the world that we live in for the better. In this interactive session, you will learn how your ESG commitments can help build trust between stakeholders and your company, and even create a sense of belonging with your employees. Using narrative storytelling tactics- whether it's owned media, earned media, or stakeholder engagement , your organization can demonstrate your commitment to ESG initiatives and explain how those initiatives have a positive impact on the community and the environment. You will see case studies from one of the largest brands in the world, and gain tips and tricks that can translate to any size company in any industry.
Morgan Smith-Williams, Manager, Global Enterprise and Employee Communications, McDonald's
How to Communicate Your ESG/Purpose Activities to a Skeptical Audience?
The ability to communicate your ESG and impact initiatives becomes increasingly difficult in a world where polarization is rampant. This keynote will discuss how to create authentic stories and strike the right balance between what has been done and what needs to be done. She will also guide you how to communicate your impact initiatives in a way that considers your brand reputation, how you are perceived internally and externally and what's happening in the socio-political climate.
Soré Agbaje, Social Impact Strategist, MTVE
End of Day One
Session Topic TBC
Denielle Sachs, Global Head of APCO Impact (the social impact & sustainability group)
Building Measures and Developing ROI for Your ESG Communications Efforts
Drawing from her experience, Laura will share with you some of the tools and methodologies you will need to use to demonstrate the value of your ESG communications efforts. She will discuss how to measure the impact of ESG initiatives and the importance of using the right metrics to track performance. Additionally, she will share best practices for reporting and communicating your ESG efforts to stakeholders.
Laura Ferry, Director of ESG Initiatives, Business for Impact, Georgetown University McDonough School of Business & School of Continuing Studies, IMC/DMC, Adjunct Professor
ESG Storytelling Without Greenwashing
Shannon will share with you how to improve the quality of your ESG storytelling without the use of greenwashing. You will be provided with tips and advice on how to tell your sustainability story, how to make your story credible, and how to avoid being accused of greenwashing.
Shannon O'Shea, Senior Vice President, Sustainability, WE Communications
Lunch for Speakers and Delegates
G is for Gender-Equality: The Gender Element in Governance/ESG
Although the number of women in the C-suite has increased over the last several years, there remains a gross underrepresentation of women in the C-suite and the prevalence of discrimination and misconduct. The importance of gender equality has both ethical and financial elements. As we advocate for a more holistic approach to financial health, we will discuss with Beatriz how your organization can combat gender inequality in the workplace and maximize diversity's benefits.
Furthermore, she will share some examples of organizations doing it right and the steps you need to take to start walking the talk on gender equality in your organization.
Beatriz Navarro, Founder, NOVAH International, ESG Legal Communications
Build a Culture Around ESG That Resonates With Employees
ESG and employee engagement go hand in hand. While employees drive ESG results by operationalizing ESG strategy, the role that ESG strategy plays in influencing and inspiring employees is equally important and is something not to be overlooked.
In this session, you will gain insights into how to build a culture around ESG that resonates with employees at all levels, discover the business case behind understanding how ESG influences employees, and learn how to leverage this influence to build a more resilient, successful ESG strategy.
Tania Ferlin, Global Manager of Communications and ESG, Husky Technologies
Networking and Refreshment Break
ESG, Purpose & Government Relations – Opportunities and Challenges
From CSR to ESG and now Purpose, organizations are working hard to tell their stories in a way that breaks through the noise. Unfortunately, there is more noise now than ever. How do organizations that are serious about Environmental, Social and Governance leadership effectively reach and engage government? This conversation will break down the different parts of Government, what they each care about, and how to make your ESG efforts stand-out in your Government Relations.
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS
Closing Keynote (Reserved)
End of ESG Communications Summit 2