Maksimilian Kallhed

The Pop Up Agency

Founder, Director

Maksimilian Kallhed is a strong believer in the impossible. With the right tools and mindset you will get further than you could ever imagine. As a co-founder of The Pop Up Agency, Maks has traveled to over 30 countries and 48 cities with the mission to re-define how we use creativity in business. He has worked for some of the most innovative companies in the world, Coca Cola, Facebook and Conde Nast to mention a few. He is a frequent speaker at global creative festivals such as Cannes Lions, Eurobest, Dubai Lynx and Golden Drum. Maks is also a lecturer at two of the most progressive creative schools, Hyper Island and Central Saint Martins. In February 2016, Maksimilian was nominated for influencer of the year by Creative Pool Networks.

Abraham Abbi Asefaw

The Pop Up Agency

Founder And Director

Abraham Asefaw has a natural interest and sees potential in almost everything. People and culture are his main interest, which might come from the fact that he lived in three countries before the age of seven. This exposure to different cultures continued as he grew up in a very multicultural part of Sweden. Today he says that ‘no brief is harder than some of the things I had to handle growing up,’ which explains his calmness both towards teams and clients. Working globally is a must as he believes that constant exposure to new things makes you smarter, faster and more interesting.

Timothy White

TEVA Pharmaceutical

Vice President & Head of Global Digital Commercial

Bryan Cohen

Pfizer Inc

Innovation Fellow, Digital Platform Lead (Promotional Operations)

Bryan Cohen is currently the Digital Platform Lead for North America Pharma at Pfizer Inc, leading the charge to modernize platforms and strategies for pharma digital marketing. Bryan joined Pfizer in Oct 2012. Previously, he worked for GlaxoSmithKline as a Manager, Digital Marketing and Media and for Deloitte as a Senior Manager, Knowledge Management. Bryan’s background is in Graphic Design and Content/Digital Asset Management, and he cut his teeth as a Director of Publishing Technology for McGraw-Hill and as an Art Director for the Wall Street Journal, where he led the development of a global content management system.

Bryan was a former Public Affairs Officer for the US Air Force and has bachelor degrees in Graphic Design, Business Administration, and Liberal Arts and a Master’s Degree in Graphic Information Technology from Arizona State University. In his spare time he is a frustrated chef and struggles with learning the proper technique for a bowline knot.

Greg Plante

IQVIA, USA

Lead, Digital Health

Tinkara Pavlovcic Kapitanovic

Bristol-Myers Squibb, UK

Assoc. Director Digital Marketing - UK digital hub, Worldwide Commercialisation

Tinkara is a digital leader with over 18 years hands-on strategic and tactical experience in multi-channel (digital) marketing mainly in Pharma & Travel sectors.  She has held a variety of roles in the Digital arena on a client and agency side and is now responsible for Digital Marketing at Bristol Myers Squibb (UK, Ireland, Italy, Brazil). Some of her key achievements in Pharma include the  launch of the new digital commercial models in EU, 1^st portal for the UK HCPs - PfizerPro.co.uk, SEO and Consent Management strategy & implementation, digital transformation in BMS Brazil.

Before moving to the UK in 2012 Tinkara was Global Head of e-Business and Digital Marketing at the Slovenian National Tourist Board where she led global digital marketing and digital transformation programmes for the national travel industry. Several innovative digital initiatives were awarded as best practice under her leadership including the United Nations WTO Innovative Practices award. She also worked for Schering AG (Switzerland), Ernst & Young/Capgemini  and Atlantis Healthcare. Tinkara holds a Master degree in Tourism Management & Marketing and is fluent in four languages.

Kasper Juul

LEO Innovation Lab

Head of LEO Innovation Lab, Canada

Kasper is part of LEO Innovation Lab, an independent digital innovation unit established by LEO Pharma. The unit focuses on innovating to help patients living with a skin condition. Kasper previously held a position at the iLab as Director of Projects and now as Head of LEO iLab, Canada, with a strategic and operational focus covering North America. Kasper holds a MSc in strategic Management and Finance. He has strong entrepreneural experience, previously working within Venture Capital, large scale tech companies and startups. 

Terri Wilenta

Bristol-Myers Squibb, USA

Oncology Digital Marketing

Gilbert Gil

LEO Pharma Inc. US

Senior Manager, Digital Engagement

John Oster

osterjt

Founder

John operates osterjt , an independent consultancy in business planning, marketing strategy, and project execution, servicing the pharmaceutical industry. He has organized and moderated many educational and business meetings involving pharmaceutical professionals, MDs, pharmacists and consumers. His commercial experience includes roles in Sales management, CHE management, and Brand management. He has breadth of experience in several different business models and product life cycles, encompassing Rx and OTC, generic and brand name, launch to LOE environments, employing both traditional and emerging multichannel approaches.