November 21
2015 - November 22, 2015, in Tehran, Iran
Welcome to the Global Marketing Summit!
So, what can you expect at Iran's most anticipated marketing event this year?
Featuring presentations by international marketing experts from P&G, Greenwich University and Henkel Beauty Care, the Global Marketing Summit will provide you with the latest insights into the ever changing global marketing world.
Do not think twice! Get your ticket now for the Global Marketing Summit.
08.00 Registration
09.15 Chairman’s Opening Remarks
09.30 Opening Statement By Platinum Sponsor
Maryam Monjazi, Supply Chain Director, Aujan Iran
09.40 Communications In Iran: Unique People, Unique Challenges, Unique Opportunities
Arash Vafadari, CEO, Mana Payam Public Relations
10.10 Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts Across Social, Mobile And Commerce
Lars Silberbauer, Global Social Media Director, LEGO Group
10.40 Interactive Discussion With Arash And Lars
11.10 Networking And Refreshment Break
11.40 Building Strong Brand Equity By Creating The Right Brand Framework
12.10 How To Work With Connected Celebrities
Alper Eroglu, Marketing Director, Home Care, Unilever Turkey
12.40 Interactive Discussion With Speakers
13.10 Lunch For Speakers And Delegates
14.10 Customer Is King: Winning Strategies For Engaging With Customers
Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care
14.40 Servicing Emotions: The Role And Impact Of Emotions In Marketing
Sivakumar Thangaratnavelu, Former Global Head Of Customer Experience, HSBC Amanah And Managing Partner, Symplify.com
15.10 Balancing Old And New Marketing Strategies: Aligning Your Corporate Communications, Marketing And Digital Marketing Strategies For Maximum Impact
Baris Zavaroglu, International Marketing Expert, Former Head of Consumer Products, the Walt Disney Company
15.40 Interactive Discussion With Steffen, Sivakumar And Baris
16.10 End Of Day One
09.15 Chairman’s Opening Remarks
09.30 Creating Competitive Advantage By Changing The Way Business Creates Value
Gerhard Barcus, Partner, Middle East, GoodBrand
10.00 Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alighnment
Tomas Jensen, Senior Director, Corporate Communications, M&C Saatchi World Services
10.30 Interactive Discussion With Gerhard And Tomas
11.00 Networking And Refreshment Break
11.30 Branding Through Knowledge: Help The World To Help Yourself
Mads Holmen, Founder And CEO, Bibblio
12.00 Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience
Irina Pashina, Director Marketing and Communications, SAP SE
12.30 Interactive Discussion With Irina And Mads
13.00 Lunch For Speakers And Delegates
14.00 Interactive Workshop: How To Create The Right Marketing Strategy In A Like Economy
Analyze the growing importance of social media and its influence on marketing
What works and what doesn’t in social media
How to create the right social media strategy for your company
Identify the right social media platform for your company
Create a tailor made customer experience for your brand
Hubert Grealish, Co-Founder; Marketing Officer; Brand Consultant At MPERA And Former Marketing Director, Philips and TomTom
16.30 End Of Global Marketing Summit
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
