Global PR Summit 3 Bahrain

 June 1, 2016 - June 2, 2016, in Manama, Bahrain


About the Event

Welcome to the third edition of the Global PR Summit Middle East!

After the phenomenal success in Qatar and Oman, the region's most innovative PR and communications event, is back to the Middle East from 1-2 June in Bahrain. With top notch speakers and insightful interactive discussions the Global PR Summit 3 will provide you with the opportunity to get deeper understanding of today’s ever changing PR trends and will provide you with a natural support structure that will help you stretch your PR knowledge beyond your normal limits.

Get your ticket today and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout. 



Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Hussein Dajani Nissan

Sheikha Dana Al Khalifa

Joyce Baz Google

Kirsten Colombier GE

Jumanah Anter MasterCard

Sarah Walker Kerr The Ritz-Carlton Hotel Company LLC

Donald Steel Former Chief Communications Advisor, BBC

Alex Malouf Schneider Electric

Scott Hicks Facebook

Ali Sabkar Social Media Club, Inc. USA

Talal Alrashed

Simon Jenkins Socialyse (HAVAS Group)



Registration And Morning Coffee 


Chairman’s Opening Remarks 


The Art Of The Apology - Sorry Seems To Be The Hardest Word
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA 


Forgivability: Why You Need It - How To Get It
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK 


Interactive Discussion With Mary Jo And Patrick Jephson 


Networking And Refreshment Break


Communicating To Change 
Jumanah Anter, Senior VP Global Communications, MasterCard 


Understanding The Media Revolution: How Digitization Of The Media Is Changing Our Work
Joyce Baz, Head Of Communications MENA, Google 


Interactive Discussion With Jumanah and Joyce 


Lunch For Speakers And Delegates 


Tailoring Your Content And Approach Per Platform And Audience Type To Remain Fresh And Engaging Whilst Ensuring You Meet Your Marketing Aims
Simon Jenkins, Global Head Of Social Media, Socialyse 


Developing Successful Relationship With Influencers And Brand Ambassadors: Providing More Authentic And Relevant Messaging That Connects With Consumers
Sarah Walker Kerr, Regional Director, Public Relations MEA, Ritz Carlton Hotel Group
Sheikha Dana Al Khalifa, Social Media Influencer
Talal Alrashed, Social Media Influencer 


Interactive Discussion With  Simon, Sarah, Sheikha Dana and Talal


End Of Day One


Morning Coffee


Chairman’s Opening Remarks


Best-Practice Strategies And Approaches To Take Control And Proactively Manage Crisis Communications On Social: How Should You Respond And In What Timeframe?
Donald Steel, International Crisis Communications Experts, Former Chief Communications Advisor, BBC


Safeguarding Your Brand Reputation In Times Of Crisis
Hussein Dajani, Chief Operating Officer, Hug Digital


Interactive Discussion With Donald And Hussein


Networking And Refreshment Break


Best-Practice Advice On Utilising Social Media Content, Tools And Data To Support Better Service Delivery
Alex Malouf, Corporate Communications Manager Arabian Peninsula, P&G


Engaging Your Community on Social Media
Ali Sabkar, Founder & President, Social Media Club MENA


Innovation in Communications: Reaching Your Audience in a New Era
Kirsten Colombier, Innovation Communications Manager, Middle East, North Africa & Turkey, GE


Interactive Discussion With Kirsten, Alex and Ali


Lunch For Speakers And Delegates


Choose Between Two Workshops:
Interactive Workshop A:
Crisis Simulation Session: Crisis In A Social Media World

Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC 
Interactive Workshop B
Generating Iconic Content On Facebook: Utilising Facebook In Your PR Strategies 

• Understand Consumer Behavior on Facebook
• Explore people's need to be social
• Discover the social science behind sharing
• Analyze engagement to reveal social insights 
• Learn to speak with authenticity
• Develop the power of imagery
• Craft engaging Brand Stories
Workshop Leader: Scott Hicks, Facebook Marketing Expert And Former Client Partner, Facebook

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