Welcome to the third edition of the Global PR Summit Middle East!
Get your ticket today and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.
After the phenomenal success in Qatar and Oman, the region's most innovative PR and communications event, is back to the Middle East from 1-2 June in Bahrain. With top notch speakers and insightful interactive discussions the Global PR Summit 3 will provide you with the opportunity to get deeper understanding of today’s ever changing PR trends and will provide you with a natural support structure that will help you stretch your PR knowledge beyond your normal limits.
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 The Art Of The Apology - Sorry Seems To Be The Hardest Word
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA
10.45 Forgivability: Why You Need It - How To Get It
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK
11.15 Interactive Discussion With Mary Jo And Patrick Jephson
11.45 Networking And Refreshment Break
12.15 Communicating To Change
Jumanah Anter, Senior VP Global Communications, MasterCard
12.45 Understanding The Media Revolution: How Digitization Of The Media Is Changing Our Work
Joyce Baz, Head Of Communications MENA, Google
13.15 Interactive Discussion With Jumanah and Joyce
13.45 Lunch For Speakers And Delegates
14.45 Tailoring Your Content And Approach Per Platform And Audience Type To Remain Fresh And Engaging Whilst Ensuring You Meet Your Marketing Aims
Simon Jenkins, Global Head Of Social Media, Socialyse
15.15 Developing Successful Relationship With Influencers And Brand Ambassadors: Providing More Authentic And Relevant Messaging That Connects With Consumers
Sarah Walker Kerr, Regional Director, Public Relations MEA, Ritz Carlton Hotel Group
Sheikha Dana Al Khalifa, Social Media Influencer
Talal Alrashed, Social Media Influencer
15.45 Interactive Discussion With Simon, Sarah, Sheikha Dana and Talal
16.15 End Of Day One
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Best-Practice Strategies And Approaches To Take Control And Proactively Manage Crisis Communications On Social: How Should You Respond And In What Timeframe?
Donald Steel, International Crisis Communications Experts, Former Chief Communications Advisor, BBC
10.45 Safeguarding Your Brand Reputation In Times Of Crisis
Hussein Dajani, Chief Operating Officer, Hug Digital
11.15 Interactive Discussion With Donald And Hussein
11.45 Networking And Refreshment Break
12.00 Best-Practice Advice On Utilising Social Media Content, Tools And Data To Support Better Service Delivery
Alex Malouf, Corporate Communications Manager Arabian Peninsula, P&G
12.30 Engaging Your Community on Social Media
Ali Sabkar, Founder & President, Social Media Club MENA
12.45 Innovation in Communications: Reaching Your Audience in a New Era
Kirsten Colombier, Innovation Communications Manager, Middle East, North Africa & Turkey, GE
13.15 Interactive Discussion With Kirsten, Alex and Ali
13.45 Lunch For Speakers And Delegates
14.30 Choose Between Two Workshops:
Interactive Workshop A:
Crisis Simulation Session: Crisis In A Social Media World
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC
Interactive Workshop B
Generating Iconic Content On Facebook: Utilising Facebook In Your PR Strategies
• Understand Consumer Behavior on Facebook
• Explore people's need to be social
• Discover the social science behind sharing
• Analyze engagement to reveal social insights
• Learn to speak with authenticity
• Develop the power of imagery
• Craft engaging Brand Stories
Workshop Leader: Scott Hicks, Facebook Marketing Expert And Former Client Partner, Facebook
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
