December 1
2016 - December 2, 2016, in Montréal, Canada
Hello Canada!
So what makes the Global PR Summit Canada the must attend event for all PR and communications professionals in Canada?
After the phenomenal success in 20 different countries, the Global PR Summit is finally coming to Canada, from 1-2 December in Montreal.
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
09.00 Registration And Morning Coffee
10.00 Chairman's Opening Remarks
10.15 Are You Ready For The Future? How To Prepare Your Team To Embrace New Challenges By Getting Back To The Basics
Kim Blanchette, APR, Vice President, Public Affairs, Alberta Energy Regulator and Canadian Public Relations Society (CPRS) National President
10.45 The Art Of Apology - Sorry Seems To Be The Hardest Word
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA
11.15 Forgivability: Why You Need It - How To Get It
Patrick Jepshon, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK
11.45 Interactive Discussion With Speakers And Delegates
12.15 Networking And Refreshment Break
12.45 Best-Practice Strategies And Approaches To Take Control And Proactively Manage Crisis Communication On Social
Liz Young, EVP Corporate Communications, Sony Music Entertainment, USA
13.15 How Icelandair Persuaded The World That Their Country Is Still A Great Holiday Destination
Gudjon Arngrimsson, VP Corporate Communications, Icelandar
13.45 Reputation Management In An Age Of Cybercrime: How To Prepare For And Recover From Data Breaches
Piers Schreiber, Former VP Corporate Communications, Jumeriah Group, UAE
14.15 Interactive Discussion With Speakers And Delegates
14.45 Lunch For Speakers And Delegates
15.45 Increasing The Efficiency Of PR Agencies Through Measurement, Motivation and Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
16.15 From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Insdustry And Where Is Our Industry Heading
Richard Stephenson, Communication Director, Civil Aviation Authority, UK
16.45 Interactive Discussion With Speakers And Delegates
17.15 End Of Day One
09.00 Morning Coffee
10.00 Chairman's Opening Remarks
10.15 What Does It Take To Organize The World's Most Watched Music TV Show: Lessons Learned From The Eurovision Song Contest
Sietse Bakker, Bestselling Author and Event Supervisor, Eurovision Song Contest, Netherlands
10.45 Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study
Heather Mitchel, Global Head Of PR And Social Media, Unilever Hair Care, UK
11.15 Social Media For C-Level Executives: Analyzing Risks And Best Practices To Shield The Reputation Of Your Organization
Katie Morse, VP Social Media, Nielsen, USA
11.45 Interactive Discussion With Speakers And Delegates Moderated By Michel Bergeron, Senior Vice President, Marketing and Public Affairs, Business Development Bank of Canada, Canada
12.15 Lunch For Speakers And Delegates
13.15 Reputation And Crisis Management In A Social Media Era: Interactive Workshop With Donald Steel
More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.
Introduction and Exercise One
• A serious emergency for the company
• The 15-30-60-90 crisis rule
Exercise Two
• The developing crisis - the first media interview
• Crisis Management Lessons from VW, Air Asia, and other crisis
Exercise Three
• The press conference and social media
• Summary and conclusion
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC, UK
17.00 End Of Global PR Summit Canada
Sofitel Montreal Golden Mile is conveniently located in the heart of the city ideal for business travelers and art lovers - at the foot of lush Mount Royal Park, next to the renowned McGill University and Montreal Museum of Fine Arts.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
