Global PR Summit Canada

December 1, 2016 - December 2, 2016, in Montréal, Canada


Global PR Summit Canada


December 1, 2016 - December 2, 2016, in Montréal, Canada

About the Event

Hello Canada!

After the phenomenal success in 20 different countries, the Global PR Summit is finally coming to Canada, from 1-2 December in Montreal. 

So what makes the Global PR Summit Canada the must attend event for all PR and communications professionals in Canada?

  • Spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.
  • Our inspirational speakers have worked and developed PR and communications strategies for European Royal Families, US Presidents and some of the world’s most admired entrepreneurs and corporations.
  • Get smarter. Discover new ideas and trends for your sector and leave the event with incredible insights that will inform your business in the future.
  • Be exposed to new ways of approaching your work and your brand, and learn from the incredible stories each speaker has to tell.
  • The Global PR Summit Canada will inspire and motivate you, and will provide you with a world-class education in public relations and communications


Piers Schreiber BT GROUP

Sietse Bakker Eurovision Song Contest 2021

Thierry Nicolet Schneider Electric

Gudjon Arngrimsson Icelandair

Liz Young Sony Music Entertainment

Heather Mitchell Unilever Hair Care

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel Former Chief Communications Advisor, BBC

Tomas Matesanz Cruises Lines International Association Europe (CLIA)

Katie Morse Nielsen

Michel Bergeron Business Development Bank of Canada

Kim Blanchette, APR Argyle



Registration And Morning Coffee


Chairman's Opening Remarks


Are You Ready For The Future? How To Prepare Your Team To Embrace New Challenges By Getting Back To The Basics

Kim Blanchette, APR, Vice President, Public Affairs, Alberta Energy Regulator and Canadian Public Relations Society (CPRS) National President


The Art Of Apology - Sorry Seems To Be The Hardest Word

Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA


Forgivability: Why You Need It - How To Get It

Patrick Jepshon, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


Best-Practice Strategies And Approaches To Take Control And Proactively Manage Crisis Communication On Social

Liz Young, EVP Corporate Communications, Sony Music Entertainment, USA


How Icelandair Persuaded The World That Their Country Is Still A Great Holiday Destination

Gudjon Arngrimsson, VP Corporate Communications, Icelandar


Reputation Management In An Age Of Cybercrime: How To Prepare For And Recover From Data Breaches

Piers Schreiber, Former VP Corporate Communications, Jumeriah Group, UAE


Interactive Discussion With Speakers And Delegates


Lunch For Speakers And Delegates


Increasing The Efficiency Of PR Agencies Through Measurement, Motivation and Best Practice Sharing

Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France


From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Insdustry And Where Is Our Industry Heading

Richard Stephenson, Communication Director, Civil Aviation Authority, UK


Interactive Discussion With Speakers And Delegates


End Of Day One


Morning Coffee


Chairman's Opening Remarks


What Does It Take To Organize The World's Most Watched Music TV Show: Lessons Learned From The Eurovision Song Contest

Sietse Bakker, Bestselling Author and Event Supervisor, Eurovision Song Contest, Netherlands


Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study

Heather Mitchel, Global Head Of PR And Social Media, Unilever Hair Care, UK


Social Media For C-Level Executives: Analyzing Risks And Best Practices To Shield The Reputation Of Your Organization

Katie Morse, VP Social Media, Nielsen, USA


Interactive Discussion With Speakers And Delegates Moderated By Michel Bergeron, Senior Vice President, Marketing and Public Affairs, Business Development Bank of Canada, Canada


Lunch For Speakers And Delegates


Reputation And Crisis Management In A Social Media Era: Interactive Workshop With Donald Steel

More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.

Introduction and Exercise One
•    A serious emergency for the company
•    The 15-30-60-90 crisis rule    
Exercise Two
•    The developing crisis - the first media interview
•    Crisis Management Lessons from VW, Air Asia, and other crisis
Exercise Three
•    The press conference and social media    
•    Summary and conclusion

Workshop Leader: Donald Steel,  International Crisis Communications Expert, Former Chief Communications Advisor, BBC, UK


End Of Global PR Summit Canada

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Hotel Sofitel Montreal, Montreal, Canada

Sofitel Montreal Golden Mile is conveniently located in the heart of the city ideal for business travelers and art lovers - at the foot of lush Mount Royal Park, next to the renowned McGill University and Montreal Museum of Fine Arts.