Welcome to the second edition of the only PR event in Canada focusing on the latest global PR trends and challenges!
This year, we are taking the event to a completely new level by featuring brand new speakers, brand new presentations and more discussion time than ever!
Last year, over 200 PR professionals from Canada and around the world, attended our inaugural edition of the Global PR Summit in Montreal.
Why grab your ticket now?
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Opening Keynote By Sarah Hanel, APR, MBA, President, Canadian PR Society (CPRS)
10.45 How to Measure the Intersection of All the Various Channels That Now Constitute Public Relations
Chris Albert, Senior Vice President of Digital Research & Analytics, Ketchum
11.15 Interactive Panel Discussion: What Does The Future Communications Practitioner’s Skillset Look Like?
Brian Rosevear, Senior Vice President, Brand, Edelman
Daniel Tisch, CEO, Argyle Public Relationships
Chris Albert, Senior Vice President of Digital Research & Analytics, Ketchum
Sarah Hanel, APR, MBA, President, Canadian PR Society (CPRS)
Dimah Khalili, MBA, MA, Strategic Communications and Corporate Partnerships Advisor
Maliha Aqeel, PMP, President, IABC/Toronto
Bjorn Trowery, Director of External Communications and Creative Content, HEINEKEN USA
12.15 Lunch For Speakers And Delegates
13.15 Back By Popular Demand: The Art Of Apology And Forgivability (Interactive Session)
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana
13.45 Lessons Learned From The Zika Pandemic: How To Cut Through The Cacophony Of Competitors And Misinformation, To Establish Yourselves As A Leader In A Global Market
Cynthia Gutierrez-White, Senior Director, Strategic Communications and Public Affairs, Johns Hopkins Medicine
14.15 Interactive Discussion With Speakers And Delegates
14.45 Networking and Refreshment Break
15.15 Interactive Workshop: PR And Design Thinking: You Only Need 48h To Solve A PR Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire PR professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
17.00 End Of Day One
08.30 Morning Coffee
09.30 Chairman’s Opening Remarks
10.00 Injecting Creativity in Your PR Campaigns
Bart de Vries, President, IPRA
10.30 Crushing the Myth Of B2B Social Media
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters
11.00 What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Social Media Strategy Manager, Shell
11.30 Interactive Discussion With Speakers And Delegates
12.00 Lunch For Speakers And Delegates
13.00 Understanding The World Of Government Communication
Colleen Harris, Former Press Secretary To Princes Charles, William and Harry and Official Spokesperson, William and Kate’s Royal Wedding
13.30 Interactive Panel Discussion Moderated by Talia Beckett from Women in PR: Women In PR: Where Are We Now And Where We Need to Be
Colleen Harris, Former Press Secretary to Princes Charles, William and Harry
Sheri Morgan, Senior Communications Manager, PepsiCo Foods
Christine Faulhaber, President and CEO, Faulhaber Communications
Daniela Kelloway, Founder, Clutch PR
14.30 Networking And Refreshment Break
15.00 Interactive Workshop On Crisis Communications In An Age Of Social Media With Donald Steel, Former Chief Communications Advisor At BBC
17.00 End Of Global PR Summit Canada 2
The historic factory buildings of King West Village are now home to the creative forces behind Toronto, Canada’s leading art galleries, ad agencies, tech start-ups, stylish bars, and avant-garde restaurants. Take in the sweeping views of the downtown Toronto cityscape and Lake Ontario from our luxury boutique hotel’s Rooftop Lounge, the city’s only hotel rooftop lounge with a seasonal, 40-foot infinity swimming pool.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
