Registration And Morning Coffee
Chairman’s Opening Remarks
Opening Keynote By Sarah Hanel, APR, MBA, President, Canadian PR Society (CPRS)
How to Measure the Intersection of All the Various Channels That Now Constitute Public Relations
Chris Albert, Senior Vice President of Digital Research & Analytics, Ketchum
Interactive Panel Discussion: What Does The Future Communications Practitioner’s Skillset Look Like?
Brian Rosevear, Senior Vice President, Brand, Edelman
Daniel Tisch, CEO, Argyle Public Relationships
Chris Albert, Senior Vice President of Digital Research & Analytics, Ketchum
Sarah Hanel, APR, MBA, President, Canadian PR Society (CPRS)
Dimah Khalili, MBA, MA, Strategic Communications and Corporate Partnerships Advisor
Maliha Aqeel, PMP, President, IABC/Toronto
Bjorn Trowery, Director of External Communications and Creative Content, HEINEKEN USA
Lunch For Speakers And Delegates
Back By Popular Demand: The Art Of Apology And Forgivability (Interactive Session)
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana
Lessons Learned From The Zika Pandemic: How To Cut Through The Cacophony Of Competitors And Misinformation, To Establish Yourselves As A Leader In A Global Market
Cynthia Gutierrez-White, Senior Director, Strategic Communications and Public Affairs, Johns Hopkins Medicine
Interactive Discussion With Speakers And Delegates
Networking and Refreshment Break
Interactive Workshop: PR And Design Thinking: You Only Need 48h To Solve A PR Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire PR professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
End Of Day One
Morning Coffee
Chairman’s Opening Remarks
Injecting Creativity in Your PR Campaigns
Bart de Vries, President, IPRA
Crushing the Myth Of B2B Social Media
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters
What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Social Media Strategy Manager, Shell
Interactive Discussion With Speakers And Delegates
Lunch For Speakers And Delegates
Understanding The World Of Government Communication
Colleen Harris, Former Press Secretary To Princes Charles, William and Harry and Official Spokesperson, William and Kate’s Royal Wedding
Interactive Panel Discussion Moderated by Talia Beckett from Women in PR: Women In PR: Where Are We Now And Where We Need to Be
Colleen Harris, Former Press Secretary to Princes Charles, William and Harry
Sheri Morgan, Senior Communications Manager, PepsiCo Foods
Christine Faulhaber, President and CEO, Faulhaber Communications
Daniela Kelloway, Founder, Clutch PR
Networking And Refreshment Break
Interactive Workshop On Crisis Communications In An Age Of Social Media With Donald Steel, Former Chief Communications Advisor At BBC
End Of Global PR Summit Canada 2