Global PR Summit Canada 7

1-2 December, Toronto

SAVE 15% OFF THE EARLY BIRD PRICE

Global PR Summit Canada 7

SAVE 15% OFF THE EARLY BIRD PRICE

1-2 December, Toronto

About the Event

Welcome to the seventh (and biggest edition) of Canada’s leading PR event!

With 30+ industry leading speakers, over 5 hours of engaging discussions, electrifying keynotes on the most important global PR trends and interactive networking with over 200 Canadian PR professionals, attending the Global PR Summit Canada 7 will help you gain valuable insights on the trends, challenges and opportunities in Canada’s communications industry.

Use code PRCAN15 to book with a 15% discount! (Offer ends September 30th!)

Key themes of the Summit:

  • Why trust is vital to your organization
  • Adopting a 'diversity first' practice in PR
  • Crisis leadership for the new reality
  • Employee engagement in a disconnected workplace
  • The power of PR storytelling

Why attend?

  • Utilize the power of PR to drive positive change
  • Lead the way on diversity and inclusion
  • Sharpen your reputation management in a post-pandemic future
  • Re-engage your employees post-COVID
  • Use data to create a more cohesive PR strategy
  • Create authentic content in a world of information overload
  • Identify the massive PR trends in 2023 and beyond.

ARE YOU A MEMBER OF CPRS or IABC? Contact us today for your 25% exclusive discount code.

Only

67days

11hours

45min

UNTIL THE EVENT

Facts & Figures

  • Over 1500 PR professionals in the past six years have attended the Canadian edition of the Global PR Summit, including representatives from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….
  • The first ever edition of the Global PR Summit Canada was held in Montréal in 2016. 
  • With annual editions in 20+ countries around the world, the Global PR Summit is one of the world's leading events on the latest trends and challenges in public relations and communications.

Speakers

Sheri Morgan PepsiCo Foods Canada

Christine Faulhaber Faulhaber Communications

Bjorn Trowery Meta

Brian Rosevear Edelman

Johna Burke AMEC

Cam Gordon Twitter Canada

Jennifer Stein APEX Public Relations

Andy Fuller University of Notre Dame

Reyhana Patel Islamic Relief Canada

Colleen Young Online Community Director, Mayo Clinic Connect

Lisa Covens Vice President, Communications and Public Affairs, Leger

Shaila Manyam BCW Global

Roanne Argyle Argyle

Ashley Korte Equifax

Sheryl So Stripe

Dave Bauer Amazon Canada Operations

Maliha Aqeel PMP, SCMP, MC The Ideas Collective

Rohini Mukherji NARRATIVE PR

Lisa Pasquin Craft Public Relations

Sarah Brown Former Director, Corporate Media Relations, Marriott International

Sozan Mirawdaly NATIONAL Public Relations

Renee Weekes Duncan Golin Canada

Solenne Marchal Lafeytaud L'Oreal Canada

Farrell Hall, CHRL 9 Story Media Group

Alicia Pereira Ontario Centre of Innovation

Sandra Chiovitti SickKids Foundation

Mubashira Nusrat Farooqi PRovoke Media's Inaugural Young Changemakers Award Recipient

Prasanna Ranganathan Shopify

Leanne James Weber Shandwick

Victoria Gibson McCain Foods

Mary Lowe Restaurant Brands International

Maxine McDonald Co-Founder & Chair, Code Black Communicator Network

Gail Strachan, MCM, APR Co-Founder Antiracism in PR & The Ubora Network

Vincent Power, APR, FCPRS CPRS

Amanda Alvaro President

Stephanie McRae Publicis Groupe Canada.

Jay Webster Cision

Agenda

09.00

Registration and Morning Coffee

09.30 

Opening Remarks by Vincent Power, APR, FCPRS Incoming CPRS National Board President

09.40 

Building Trust in the New Reality: How to Do It Right
Dave Bauer, Head of External Communications, Amazon Canada Operations

10.20

The Importance of Communicating Your Purpose and Encouraging Consumers to Join Your Mission
Solenne Marchal Lafeytaud, Chief Corporate Affairs Officer, L'Oreal Canada

11.00

Interactive Panel Discussion: What Keeps PR People Up at Night
Jennifer Stein, Senior Vice President, APEX Public Relations
Roanne Argyle, Senior Vice President, Corporate & Public Affairs, Argyle PR
Sheri Morgan, ABC, Head of Communications, PepsiCo Foods Canada
Alicia Pereira, Director of Communications, Ontario Centre of Innovation
Sandra Chiovitti, Director of Public Relations, SickKids Foundation
Reyhana Patel, Director, Communications and Government Relations, Islamic Relief Canada

Moderated by Vincent Power, APR, FCPRS  Incoming CPRS National Board President 

12.00

Lunch for Speakers and Delegates

13.00

What Every Communicator Needs to Know About Inclusive Content
Prasanna Ranganathan, Head of Diversity and Belonging, Shopify

13.40

Interactive Panel Discussion: Diversity and Inclusion - How to Do It Right
Renee Weekes Duncan, Senior Vice President, Golin Canada & Co-founder of Code Black Communicator Network
Rohini Mukherji, Vice President, NARRATIVE PR
Sozan Mirawdaly, Director, Corporate and Financial Communications, NATIONAL Public Relations
Farrell Hall, CHRL, Chief Inclusion Officer, 9 Story Media Group
Mubashira Nusrat Farooqi, PRovoke Media's Inaugural Young Changemakers Award Recipient, Colour Me PR Podcast Host, Senior Consultant at FleishmanHillard Highroad

Moderated by Stephanie McRae, Head of Diversity, Equity and Inclusion at Publicis Groupe Canada

14.30

Networking Break

15.00 

Adjust Your Crisis Communications Strategy for the New Reality
Shaila Manyam, Senior Vice President, Client Lead and Senior Director, Public Affairs & Crisis, BCW Global

15.40 

Preparing for the Impossible: Crisis Communications in an Age of Cybercrime
Ashley Korte, Senior Director, Global Crisis Management, Equifax

16.20 

Preparing Your Spokespeople For Crisis in the New Reality
Sarah Brown, Founder and Principal, Brighton Media and Former Director, Corporate Media Relations, Marriott International

17.00 End of Day One
09.00

Morning Coffee

10.00 

The Power of Purpose: “Remodeling” Your Communications Strategy For the New Reality
Mary Lowe,Vice President, Public Affairs at Restaurant Brands International

10.40 

The Art of Building: Creating a Communications Strategy in an Evolving PR landscape
Sheryl So, Product Communications Lead, Stripe

11.20

Interactive Panel Discussion: Attracting the Right Talent in a Disconnected Workplace
Gail Strachan, MCM, APR, Equitable Workforce Strategy Design | Culture Disruptor | Thought Leader | Co-Founder Antiracism in PR & The Ubora Network
Victoria Gibson, Vice President, Global Communications, McCain Foods
Cam Gordon, Head of Communications, Twitter Canada
Maliha Aqeel PMP, SCMP, MC, Founder and CEO, The Ideas Collective
Leanne James, HR Lead Canada, Weber Shandwick & Board Member, CCDI

Moderated by Lisa Covens, MA, CAIP, Vice President, Communications and Public Affairs, Leger and CPRS National Board Director

12.00

Lunch for Speakers and Delegates

13.00 

Why Storytelling Matters Now More than Ever
Andy Fuller, Director of Strategic Content, University of Notre Dame

13.40

 Creating Deeper Online Relationships with Your Customers
Colleen Young, Community Director, Mayo Clinic Connect, Mayo Clinic

14.20 

Communications in the Metaverse: A Closer Look at the Opportunities the Metaverse Yields for Brand Management and Communications
Bjorn Trowery, Consumer Communications & Brand PR, Meta

15.00

Networking and Refreshment Break

15.30 

How Data is Transforming the PR Industry
Johna Burke, Global Managing Director, AMEC (International Association for Measurement and Evaluation of Communication)

16.00

Interactive Panel Discussion: 2023 Public Relations Predictions: Top Trends You Need to Know About
Amanda Alvaro, President, Pomp and Circumstance
Jay Webster, Chief Product & Technology Officer, Cision


Maxine McDonald, Vice President, Media Profile and Co-Founder & Chair, Code Black Communicator Network
Lisa Pasquin, President, Craft Public Relations
Brian Rosevear, Senior Vice President, Brand Practice, Edelman
Christine Faulhaber, Founder & CEO, Faulhaber Communications

16.40

End of Global PR Summit Canada 7

Our partners

Expand your brand! Partner with the Global PR Summit Canada!
With 30+ industry leading speakers, over 5 hours of engaging discussions, electrifying keynotes on the most important global PR trends and interactive networking with over 200 Canadian PR professionals, partnering with the Global PR Summit Canada 7 will help your company meet its goals and gain valuable insights on the trends, challenges and opportunities in Canada’s communications industry.
Contact us today for one of our tailor-made sponsorship packages.

Exclusive PR Partner

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Official Distribution Partner

Venue

Sheraton Centre Toronto Hotel, Toronto, Ontario

Sheraton Centre Toronto Hotel
Address: 123 Queen St W, Toronto, ON M5H 2M9, Canada
Phone: +1 416-361-1000

Sheraton Centre Toronto Hotel is situated in the very heart of Toronto near the much-maligned Toronto City Hall. Set close to the long-standing multilevel urban mall "CF Toronto Eaton Centre", this sleek venue has an a la carte restaurant as well as a sun deck, a shared lounge and a heated pool onsite.

The accommodation is within 17 minutes' walk of Ripley's Aquarium of Canada and 150 metres away from Osgoode Hall Courthouse. The city centre is within 5 minutes' walk away. Sheraton Centre Toronto Hotel is a short driving distance of Rogers Centre Multi-Purpose Stadium.

This hotel offers luxurious rooms equipped with lounge area, cable channels and high-velocity internet. They are fitted with king size beds, double beds and sofa beds and a pillow-top mattress, a down comforter and linens.

You can start the day with a free buffet breakfast served at the restaurant. Guests can enjoy American, Canadian and Irish meals at Quinn's Steakhouse within 5 minutes' walk of the property. The poolside bar on-site has its own a spacious terrace and a lounge. There is Osgoode tube station within 250 metres away. Sheraton Centre Toronto Hotel offers fitness classes and a spa therapy free of charge. Spa facilities include facials, sauna facilities and massage and you can also take advantage of fitness, fitness club and an indoor pool. This accommodation has a health club.