Welcome to the fourh edition of Turkey's biggest international PR event!
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Supported by the Turkish PR Association (Tühid), with delegates from 30 different countries and presentations by some of the world's most admired PR and communications gurus, the Global PR Summit Istanbul 4 will prepare you for some of the biggest challenges in PR in 2017.
Are you a member of Tühid? Claim your exclusive 15% discount today!
Public Relations, Social Media and Measurement Advisor, Quantum Public Relations
08.30 Registration And Morning Coffee
09.30 Chairman’s Opening Remarks
09.45 Opening Keynote Presentation By Gonca Karakas, President, Turkish Public Relations Association
10.15 Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support
Khaled Ismail, Regional VP Communications, Tetra Pak
10.45 Interactive Discussion With Speakers And Delegates
11.15 Networking And Refreshment Break
11.45 Reputation Management In An Age Of Cybercrime: How To Prepare For And Recover From Data Breaches
Piers Schreiber, International Communications Expert, Estragon, Former VP Communications, Jumeirah Group
12.15 Social Media Crisis - Things to Consider During a Coup: A Case Study By TRT World
Muhammad Karim, Head of Growth and Partnerships, TRT World
12.45 Interactive Discussion With Piers And Muhammad
13.15 Lunch For Speakers And Delegates
14.15 Interactive Workshop With Alex Malouf: How To Manage Social Media In A PR Crisis
In his intensive half-day workshop, Alex Malouf will share his experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.
Attending this workshop will enable you to:
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
-Engage the media and address misinformation and negative commentary
16.30 End Of Day One
09.00 Morning Coffee
09.30 How Can You Take Internal Communications To The Next Level Within Your Organization To Generate Bottom Line Results
Lars Seynaeve, Director Corporate Communications, Public Affairs, EU Media Relations, Citi
10.00 Advantage Women: The Power Of Gender Parity
Dennis Landsbert - Noon, Managing Director, Europe Middle East and Africa Chairman, Burson Marsteller Europe
10.30 Interactive Discussion With Speakers And Delegates
11.00 Networking And Refreshment Break
11.30 What Makes For The Best Client/Agency Relationship?
Andreas Keller, Managing Director MENA, Weber Shandwick
12.00 Supercharching Your PR Efforts With the Right Influencer Marketing Strategy
Hussein Dajani,Chief Operating Officer, Hug Digital
12.30 Interactive Discussion With Speakers and Delegates
13.00 Lunch For Speakers And Delegates
14.00 Interactive Workshop With Jesper Andersen From AMEC: Get Started Using Measurement Within Your Organization
This interactive workshop will enable you to:
- Understand why measurement and analytics is important to PR professionals
- Develop a successful measurement strategy
- Turn data into insights
- Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
- Use Communications Research to Drive Business Results
16.30 End Of Global PR Summit Istanbul 4
Five star ambiance in the heart of the Ottoman's capital city, InterContinental Istanbul is the ideal base for exploring endless historic sites, museums, restaurants, clubs and shops. Located in Taksim with stunning views of the Bosphorus, Istanbul skyline and the Blue Mosque, this Istanbul hotel is a short walk from Dolmabahce Palace and Lütfi Kırdar Congress Hall.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
