Global PR Summit Istanbul 6

21st June, Istanbul, Turkey

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About the Event

Welcome to the sixth edition of Turkey's most important PR event!

The Global PR Summit Istanbul 6 includes interactive presentations by some of the world's leading PR and communications professionals on the most pressing topics in today's PR world. 

Some of the sessions you cannot afford to miss:

  • Rebuilding Your Reputation After a Cyber-Attack
  • Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
  • Digital Disruption and Transformation: How to Change Traditional Companies into Digital Superstars 
  • Make Your Corporate Story Sizzle—For Even the Dullest Topics

Book your ticket before May 24th to SAVE EUR 50.-

Only

92days

13hours

50min

UNTIL THE EVENT

Speakers

Anne Nosko Diageo

Piers Schreiber BT Group (British Telecom)

Heather Mitchell Unilever Hair Care

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Tom Webster Shell

Hussein Dajani Nissan

Jamal Al Mawed Dubai Properties Group

Agenda

09.00

Registration and Morning Coffee

10.00

Opening Remarks

10.15 

What Are the Biggest Challenges for PR Pros in 2019 and How to Overcome Them
Alex Malouf, Corporate Communications Indian Subcontinent, Middle East and Africa, Procter & Gamble

10.45 

Cyber Crime: Preparing Your Organization for the New Normal
This session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Piers Schreiber, Corporate Affairs Lead, BT Group (British Telecom)

11.15 

Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
Speaker TBC

11.45

Interactive Discussion with Speakers and Delegates

12.15

Lunch for Speakers and Delegates

13.15 

Digital Disruption and Transformation: How to Change Traditional Companies into Digital Superstars 
Hussein Dajani, General Manager - Digital and Customer Experience Transformation - Africa, ME, Turkey, & India, Nissan Motor Corporation

13.45 

From Story-Telling To Story-Showing And From Sharing Content To Sharing Experiences
Jamal Al Mawed, Director of Communications, Dubai Properties Group

14.15 

What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport, Shell

14.45

Interactive Discussion with Speakers and Delegates

15.00

Networking and Refreshment Break

15.30 

Case Study: How Diageo is Structuring Its Approach on Content:  Content/Culture/Experiential - Their Closeness and Overlapping Nature
Anne Nosko, Director - Culture, Media & Futures, Diageo

16.00 

Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study


Heather Mitchel, Former Global Head Of PR And Social Media, Unilever Hair Care, UK

16.30 

Interactive Discussion with Speakers and Delegates

16.45

End of Global PR Summit Istanbul 6

Our partners

Venue

Intercontinental Hotel, Istanbul, Turkey

Five star ambiance in the heart of the Ottoman's capital city, InterContinental Istanbul is the ideal base for exploring endless historic sites, museums, restaurants, clubs and shops. Located in Taksim with stunning views of the Bosphorus, Istanbul skyline and the Blue Mosque, this Istanbul hotel is a short walk from Dolmabahce Palace and Lütfi Kırdar Congress Hall.