Global PR Summit Malta

12 -13 April, Malta

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About the Event

After the phenomenal success in 22 different countries across Europe, Asia, Middle East, Africa and North America, the Global PR Summit, one of the world's leading events in PR and communications, is finally coming to Malta.

Taking place from 12-13 April, the Global PR Sumit Malta is all about building a creative community that will provide you with support, value and opportunity to make things happen.

Here are some of the sessions that you and your team stand to benefit from: 

  • FLEISHMANHILLARD:  Is Your Communications Team Clued Up on Cybersecurity?
  • VIRGIN:  What Does the Future Comms Practitioner’s Skillset Look Like?
  • CREDIT-SUISSE: Building an Effective Internal PR Strategy
  • UNILEVER HAIR CARE: Using Influencers to Supercharge Your PR Campaign

Only

141days

14hours

31min

UNTIL THE EVENT

Facts & Figures

When we say global, we mean global!

  • The first ever Global PR Summit was held in Skopje, Macedonia in November 2010. Since then the event has been hosted in 22 different countries, including Serbia, Croatia, Bulgaria, Kazakhstan, Azerbaijan, Turkey, Egypt, Morocco, Ghana, Norway, Iceland, Canada and as of last year, USA.
  • Our Global PR Summits around the world are supported by all major local and international PR associations
  • Over 12,000 PR experts from 86 different countries have attended our Global PR Summits around the world
  • Over 300 PR professionals from some of the world's leading super brands have shared their success stories at the Summit

Speakers

Zayna Aston YouTube

Medard Schoenmaeckers Credit-Suisse

Steph Bailey FleishmanHillard

Jon Meakin Grayling

Ben Cove Unibet Group

Tamara Bennett Virgin

Heather Mitchell Unilever Hair Care

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Donald Steel Former Chief Communications Advisor, BBC

Piers Schreiber Jumeirah Group

Richard Stephenson Civil Aviation Authority

Patrick Jephson Former Chief Of Staff To Princess Diana

Agenda

09.00

Registration and Morning Coffe

09.30

Chairman's Opening Remarks

09.45

Keynote Opening Presentation (Reserved for Platinum Sponsor)

10.15

Is Your Communications Team Clued Up on Cybersecurity?


Steph Bailey, Managing Director, Corporate, FleishmanHillard 

10.45 

Fake News: Why It’s a Really Issue for PR?
Jon Meakin
, Global Head of Strategic Services, Grayling

11.15

Interactive Discussion With Speakers and Delegates

11.30

Networking and Refreshment Break

12.00 

Creating Social Media Content that is Easy to Consume
Ben Cove
, Head of Social Media and Content Marketing, Unibet Group

12.30 

Using Influencers to Supercharge Your PR Campaign
Heather Mitchell, Global Head of PR and Social Media, Unilever Hair Care

13.00 

Interactive Discussion with Speakers and Delegates

13.15 

Lunch for Speakers and Delegates

14.15

Successfully Creating Campaigns with a Clear and Impactful Purpose
Zayna Aston
, EMEA Communications and Public Affairs, You Tube

14.45 

Building and Maintaining a Strong Internal Brand
Medard Schoenmaeckers
, Group Head of Internal Communications, Credit-Suisse

15.15 

Interactive Discussion with Speakers and Delegates

15.30 

Networking and Refreshment Break

16.00 

What Does the Future Comms Practitioner’s Skillset Look Like?
Tamara Bennett,
Head of Media Relations, Virgin

16.30 

From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Insdustry And Where Is Our Industry Heading
Richard Stephenson
, Communication Director, Civil Aviation Authority

17.00

 Interactive Discussion with Speakers and Delegates

17.15

 End of Day One

09.00

Morning Coffee

09.30  

The Art Of Apology And Forgivability (Interactive Session)


Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana

11.00

Networking and Refreshment Break

11.30 - 16.00 

Crisis Communications Workshop With Donald Steel and Piers Schreiber: Creating Crisis Communications Plan for Data Breaches



How a company communicates about a breach is an essential part of breach response. In the age of social media and the 24/7 news cycle, the amount of public scrutiny companies face as they go through a major incident is at an all-time high and can have significant long-term impact on corporate reputation. This interactive workshop will examine how, what and when companies need to communicate about a data breach. You will be taken  through a hypothetical breach scenario examining the proper tactics and messages to deliver throughout the lifecycle of the incident; from discovery through resolution.

This workshop will cover: 
- Writing A Crisis Plan: The Role Of Executives
- Key Principles Of Crisis Management: Writing A Crisis Statement
- Managing The Media: This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference
- Interactive Crisis Simmulation: Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.

 

The simulation will also include a press conference where the spokespeople have to answer journalist questions.

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