Registration and Morning Coffee
Chairman’s Opening Remarks
The Art Of Apology And Forgivability (Interactive Session)
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana
Is Your Communications Team Clued Up On Cybersecurity?
Steph Bailey, Managing Director, Corporate, FleishmanHillard
Interactive Discussion with Speakers and Delegates Moderated by David Brockdorff, BPC International
Lunch for Speakers and Delegates
Turbulence, Change And How To Effectively Navigate Employees Through Such Times
Medard Schoenmaeckers, Group Head of Internal Communications, Credit-Suisse
Fake News: Why It’s A Really Issue For PR?
Jon Meakin, Global Head of Strategic Services, Grayling
The Monarch Collapse: Taking Control Of The Story And Being Resilient Throughout A Crisis
Richard Stevenson, Communications Director, CAA
Interactive Discussion With Speakers and Delegates
Networking and Refreshment Break
Sustainable Impact: The PR Power Of A Grey Bottle
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble
Successfully Creating Campaigns With A Clear And Impactful Purpose
Zayna Aston, EMEA Communications and Public Affairs, YouTube
Interactive Discussion With Speakers and Delegates Moderated by Alex Thomson Mizz, Growth Gurus
End of Day One
Morning Coffee
Chairman’s Opening Remarks
Crisis Communications In Tourism and Aviation: Good Intentions Don’t Make For Good Crisis Comms, Necessarily – What It Takes To Run A Crisis Comm Team
Martin Riecken, Head of Crisis Communications, Group Corporate and External Affairs, TUI Group
Government Communications: What Does The Future Hold?
Colleen Harris, Former Press Secretary to Princes Charles, William and Harry and Official Spokesperson, William and Kate’s Royal Wedding
Interactive Discussion with Speakers and Delegates
Crisis Communications Workshop With Donald Steel, Former Chief Communications Advisor, BBC (Part 1)
This workshop will cover:
• Writing A Crisis Plan: The Role Of Executives
• Key Principles Of Crisis Management: Writing A Crisis Statement
Lunch for Speakers and Delegates
Crisis Communications Workshop With Donald Steel, Former Chief Communications Advisor, BBC (Part 2)
• Managing The Media: This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference
• Interactive Crisis Simulation: Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. As the crisis develops, other spokespeople will be taken. The simulation will also include a press conference where the spokespeople have to answer journalist questions.
End of Global PR Summit Malta