Global PR Summit Middle East 4

23-24 April in Riyadh, KSA

Register today!

About the Event

Welcome to the 4th edition of the only event in the Middle East offering you latest insights into the latest global PR and communications trends.

Featuring array of speakers whose work is changing the global PR world, the Global PR Summit Middle East 4 will help you get deeper understanding of today’s ever changing PR trends and will provide you with a natural support structure that will help you stretch your PR knowledge beyond your normal limits.

See you from 23-24 April in Riyadh!


Basem Abdullah Alsallom General Authority of Civil Aviation (GACA), Kingdom of Saudi Arabia

Wael Al-Sarhan Bahri

Yazeed Al Rasheed Al-Arabia OOH Media

Jamal Al Mawed Dubai Properties Group

Steve Bowen King Abdullah Economic City

Gary Hernandez Saudi Aramco

Jonathan Cartmill Meltwater Group

Mohamed Al Ayed TRACCS

Scott Thwaites Twitter

Filippo Vizzotto Shazam

Amjad Shacker STC

Tarik Ismail The Savola Group

Fahad Bahdailah Mars

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble



Registration And Morning Coffee


Chairman’s Opening Remarks


Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking To Your CEO And The Company’s Senior Executives
Amjad Shacker, GM Corporate Communications, STC


The State Of PR And Communications In The MENA Region

Mohamed Al Ayed, CEO, TRACCS


Common Pitfalls In Internal Communications, And How To Avoid Them
Gary Hernandez, Head, HR Communications, Saudi Aramco


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


The CEO As Storyteller In Chief
Steve Bowen, Director, Communications, King Abdullah Economic City


The Role Of Communications In Building A Global Reputation
Wael Al Sarhan, VP Marketing And Communications, Bahri  


Interactive Discussion With Speakers And Delegates


Lunch For Speakers And Delegates


Twitter: Your Live Connection To Culture
Scott Thwaites, EMEA Partner Manager, Twitter


Mobile First: How To Create Relevant PR Content For Mobile
Filippo Vizotto, Country Manager, Italy, Shazam


From Story-Telling To Story-Showing And From Sharing Content To Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars


Interactive Discussion With Speakers And Delegates


End Of Day One


Morning Coffee


Chairman’s Opening Remarks


Analyzing The Growing Importance Of Content Management In Digital PR
Alex Malouf, First Communications Innovator In The MEA Region By The Holmes Report, Corporate Communications and Reputation Manager – Arabian Peninsula, Procter & Gamble


Outside Insight for PR Decision Making - The Global Executive Edition
Jonathan Cartmill
, Enterprise Director, Meltwater Group


Outdoor Advertising Igniting Earned PR: How Advertising Can Play A Major Role In Pushing Earned PR Expectations
Yazeed Al Rasheed, Head of marketing And PR, Al-Arabia OOH Media


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


Communications For Transformation: How To Be Build Capacity And Create Value
Basem Abdullah Alsallom, Assistant President , Corporate Communications & Marketing, General Authority of Civil Aviation (GACA), Kingdom of Saudi Arabia


Successfully Preparing Your Company’s Leaders For Crisis
Fahad Bahdailah, Corporate Affairs Director, Mars

13.30 Creating Sustainability Campaigns: What Works And What Doesn’t
Tarik Ismail, Executive Director – Corporate Affairs, Sustainability & Board General Secretary, The Savola Group

Interactive Discussion With Speakers And Delegates


Lunch For Speakers And Delegates


 Interactive Workshop With Jesper Andersen From AMEC: Getting Started With PR Measurement
Attending this interactive workshop will enable you to:
•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results


End Of Global PR Summit Middle East 4

Our partners

Interested in promoting your brand or services? Contact Ivana today at

Platinum sponsor

Exclusive Event Partner

Exclusive Media Partner

Gold sponsor

Exclusive Digital Partner

Supported by


Sheraton Riyadh Hotel & Towers, Riyadh, Saudi Arabia

Address: Olaya Junction of King Fahad and King Abdullah Road, Riyadh 11623, Saudi Arabia
Phone:+966 11 454 3300

Strategically located in the heart of the city centre, this landmark of Arabian hospitality has been connecting people in the heart of Riyadh for over 27 years. Sheraton Riyadh Hotel & Towers features 193 fully refurbished guest rooms including 18 suites and 12 villas.

With a strategic location, the hotel offers the perfect option for a comfortable business hotel in Riyadh.

Business travelers will appeciate the Club Rooms which offer Complimentary access to the Sheraton Club Lounge where you can enjoy complimentary daily breakfast, internet access and more.

The hotel offers a unique dining experience within two very well-known restaurants in Riyadh, La Piazza Italian Restaurant and Al Bustan All-Day Dining.