Welcome to the 4th edition of the only event in the Middle East offering you latest insights into the latest global PR and communications trends.
See you from 23-24 April in Riyadh!
Featuring array of speakers whose work is changing the global PR world, the Global PR Summit Middle East 4 will help you get deeper understanding of today’s ever changing PR trends and will provide you with a natural support structure that will help you stretch your PR knowledge beyond your normal limits.
General Authority of Civil Aviation (GACA), Kingdom of Saudi Arabia
Public Relations, Social Media and Measurement Advisor, Quantum Public Relations
08.30 Registration And Morning Coffee
09.30 Chairman’s Opening Remarks
09.45 Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking To Your CEO And The Company’s Senior Executives
Amjad Shacker, GM Corporate Communications, STC
10.15 The State Of PR And Communications In The MENA Region
Mohamed Al Ayed, CEO, TRACCS
10.45 Common Pitfalls In Internal Communications, And How To Avoid Them
Gary Hernandez, Head, HR Communications, Saudi Aramco
11.15 Interactive Discussion With Speakers And Delegates
11.45 Networking And Refreshment Break
12.15 The CEO As Storyteller In Chief
Steve Bowen, Director, Communications, King Abdullah Economic City
12.45 The Role Of Communications In Building A Global Reputation
Wael Al Sarhan, VP Marketing And Communications, Bahri
13.15 Interactive Discussion With Speakers And Delegates
13.45 Lunch For Speakers And Delegates
14.45 Twitter: Your Live Connection To Culture
Scott Thwaites, EMEA Partner Manager, Twitter
15.15 Mobile First: How To Create Relevant PR Content For Mobile
Filippo Vizotto, Country Manager, Italy, Shazam
15.45 From Story-Telling To Story-Showing And From Sharing Content To Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
16.15 Interactive Discussion With Speakers And Delegates
16.45 End Of Day One
08.30 Morning Coffee
09.45 Chairman’s Opening Remarks
10.00 Analyzing The Growing Importance Of Content Management In Digital PR
Alex Malouf, First Communications Innovator In The MEA Region By The Holmes Report, Corporate Communications and Reputation Manager – Arabian Peninsula, Procter & Gamble
10.30 Outside Insight for PR Decision Making - The Global Executive Edition
Jonathan Cartmill, Enterprise Director, Meltwater Group
11.00 Outdoor Advertising Igniting Earned PR: How Advertising Can Play A Major Role In Pushing Earned PR Expectations
Yazeed Al Rasheed, Head of marketing And PR, Al-Arabia OOH Media
11.30 Interactive Discussion With Speakers And Delegates
12.00 Networking And Refreshment Break
12.30 Communications For Transformation: How To Be Build Capacity And Create Value
Basem Abdullah Alsallom, Assistant President , Corporate Communications & Marketing, General Authority of Civil Aviation (GACA), Kingdom of Saudi Arabia
13.00 Successfully Preparing Your Company’s Leaders For Crisis
Fahad Bahdailah, Corporate Affairs Director, Mars
13.30 Creating Sustainability Campaigns: What Works And What Doesn’t
Tarik Ismail, Executive Director – Corporate Affairs, Sustainability & Board General Secretary, The Savola Group
14.00 Interactive Discussion With Speakers And Delegates
14.30 Lunch For Speakers And Delegates
15.15 Interactive Workshop With Jesper Andersen From AMEC: Getting Started With PR Measurement
Attending this interactive workshop will enable you to:
• Understand why measurement and analytics is important to PR professionals
• Develop a successful measurement strategy
• Turn data into insights
• Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
• Use Communications Research to Drive Business Results
17.00 End Of Global PR Summit Middle East 4
Address: Olaya Junction of King Fahad and King Abdullah Road, Riyadh 11623, Saudi Arabia
Phone:+966 11 454 3300
Strategically located in the heart of the city centre, this landmark of Arabian hospitality has been connecting people in the heart of Riyadh for over 27 years. Sheraton Riyadh Hotel & Towers features 193 fully refurbished guest rooms including 18 suites and 12 villas.
With a strategic location, the hotel offers the perfect option for a comfortable business hotel in Riyadh.
Business travelers will appeciate the Club Rooms which offer Complimentary access to the Sheraton Club Lounge where you can enjoy complimentary daily breakfast, internet access and more.
The hotel offers a unique dining experience within two very well-known restaurants in Riyadh, La Piazza Italian Restaurant and Al Bustan All-Day Dining.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
