Global PR Summit Middle East 6

22-23 October 2025, Doha, Qatar

BOOK NOW AND SAVE $300

Global PR Summit Middle East 6

BOOK NOW AND SAVE $300

22-23 October 2025, Doha, Qatar

About the Event

Global PR Summit Middle East 6

22–23 October 2025 | Doha, Qatar

The Middle East Meets the World: Defining the Next Era of PR

The world of PR is at a breaking point. AI is rewriting the rules. Purpose-driven messaging faces growing fatigue. Public trust is more fragile than ever. And the pressure to lead with clarity and confidence in a divided, uncertain world has never been greater.

From the team behind some of the world’s most influential PR events, the Global PR Summit Middle East 6 returns to Doha this October with one mission—to prepare you for what’s coming next.

This year, we’re bringing together top experts and speakers from Amazon, LinkedIn, the World Health Organization, Schneider Electric, Qatar Insurance Group, and more to explore how the global PR landscape is transforming—and what it means for you.

The Summit is proudly supported by MEPRA, and all MEPRA members receive an exclusive 15% discount. Contact us today to claim your savings.

For two powerful days, join the conversation that will define the future of public relations across the region and beyond. This is where global perspectives meet regional challenges, and where tomorrow’s strategies are built—before the next crisis hits.

Why Attend?

  • Learn exactly how to control the narrative when everything is on fire—and the headlines aren’t in your favor.
  • Master the new rules of crisis leadership and reputational risk management in a time of global uncertainty.
  • Discover how to communicate clearly and confidently when the facts aren’t enough, and emotion drives the conversation.
  • Turn PR measurement from a defensive tactic into a powerful leadership tool that secures influence at the decision-making table.
  • Build a future-ready crisis communications strategy that doesn’t just respond—but anticipates what’s next.
  • Uncover the tools and tactics to navigate the rise of AI in PR—before you’re left behind.
  • Gain practical, actionable strategies that you can apply immediately to strengthen your brand’s resilience and protect your reputation.
  • Take part in a powerful full-day AI workshop and leave with an AI-powered content, crisis, and media engagement plan ready for 2026.

Your competitors will be there. Your future clients will be there. The only question is—will you?

Seats are limited, and we offer exclusive group discounts. Contact us at [email protected] before it’s too late.

Only

88days

20hours

4min

UNTIL THE EVENT

Facts & Figures

  • The Global PR Summit is one of the world’s leading events for PR and communications professionals. It first launched in Serbia in 2011 and has since been hosted in over 30 cities worldwide, including New York, Toronto, Doha, Manama, Muscat, Riyadh, Istanbul, and Seoul.

  • The event is proudly organized by P World, the team behind the Crisis Communications Boot Camp—the world’s #1 training on crisis communications.

  • More than 5,000 PR professionals have attended the Global PR Summit globally, making it a must-attend experience for those shaping the future of communications.

Speakers

Christian Lindmeier World Health Organization

Nicole Moreo LinkedIn

Farnaz Khadem Stanford University

Philippe Borremans Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"

Joëlle Jammal UN Global Compact Network UAE

Samer Constantini Schneider Electric

Oualid Bakkas Qatar Insurance Group

Fahad A. Bahdailah Head of Corporate Communications and Stores Communications at Amazon Saudi Arabia

Fida Kibbi Ericsson Middle East & Africa

Maria Talakina CARMA

Agenda

08.00

Registration and Morning Coffee

09.00

Leading Communications in a Rapidly Changing World
Today’s communicators face growing challenges in keeping messages clear, relevant, and trusted amid constant change. In this session, you’ll explore how to lead communications strategies that remain steady through uncertainty, respond effectively to shifting public expectations, and strengthen your organization’s reputation during times of complexity.
 Farnaz Khadem, Vice President for University Communications, Stanford University, USA

09.40 

Engaging Stakeholders Through Purpose-Driven Communication
In today’s complex and interconnected world, stakeholders expect more than products and services—they demand authenticity and purpose. This session will explore how organizations can build lasting relationships by aligning their communications with a clear and meaningful purpose. From inspiring internal teams to engaging external audiences, discover practical strategies and real-world examples that demonstrate how purpose-driven communication can strengthen trust, loyalty, and long-term reputation across diverse stakeholder groups.
Joëlle Jammal, Former Executive Director, UN Global Compact Network UAE

10.20

The Evolving Landscape: Golden Communication Rules and Crisis Skills
In this interactive session, Christian Lindmeier, Spokesperson & Communications Officer at the World Health Organization, will guide you through the development and elaboration of the Golden Communication Rules. Emphasizing the perspective of an International Organization spokesperson, Lindmeier will shed light on the crucial skills needed in today's crisis communication landscape. Special attention will be given to effectively communicating uncertainty in a dynamic environment. Gain valuable insights as the speaker explores communication scenarios tailored for Reputational Risk Management in our ever-changing world.
Christian Lindmeier, Spokesperson, World Health Organization, Switzerland

11.00

Networking and Refreshment Break

11.20 

Beyond PR Headlines: The Perception of Qatar
Qatar is known for making international headlines by hosting major sporting events, advancing medical innovation, offering best-in-class tourism, and enabling borderless business opportunities. But how does all of this translate into global perception? CARMA analysed data across traditional media, social media, and public opinion to understand how Qatar is portrayed and perceived around the world.
Maria Talakina, Insights Director, CARMA, UAE

12.00 

Engaging with Government and Public Officials During a Crisis: What You Need to Know
When a crisis hits, knowing how—and when—to engage with government and public officials can make all the difference. In this session, you’ll learn the key principles for building productive relationships with regulators and policymakers under pressure. Discover the dos and don’ts of crisis-time engagement, how to avoid common pitfalls, and what separates effective communication from reputational damage. Through real-world examples and practical insights, this session will equip you to ensure your message lands with the right people, at the right time, in the right way.
Samer Costantini, Director of Government Affairs, Schneider Electric, UAE

12.40

Lunch for Speakers and Delegates

13.40 

Architecting Tomorrow's Narrative: The Fusion of Human Insight and AI Intelligence in PR
In a time of rapid transformation, PR professionals must go beyond reacting—they must lead. This session explores how communicators can become architects of tomorrow’s narratives by combining human understanding and emotional depth with the power and precision of AI. Discover how this fusion can elevate your PR strategies to be more impactful, agile, and future-focused.
Fahad A. Bahdailah, Head of Corporate Communications and Stores Communications, Amazon Saudi Arabia, KSA

14.20 

AI in PR: Where We Are and What Comes Next
AI is transforming the way we work in PR—from content creation and media monitoring to audience targeting and crisis prediction. But where do we stand today, and how can communicators make the most of this rapidly evolving technology? In this session, you’ll explore the current state of AI in PR, the most impactful tools and use cases, and the trends shaping the future. Learn how to integrate AI into your strategy without losing the human touch, and gain practical tips to stay ahead in an AI-powered communications landscape.
Oualid Bakkas, Content & PR Lead, Qatar Insurance Group, Qatar

15.00

Networking and Refreshment Break

15.30

Why PR Measurement Matters More Than Ever
In an era of shrinking budgets, rising expectations, and constant disruption, proving the value of PR is no longer optional—it’s essential. This session will explore how to build a smart, outcome-driven measurement strategy that aligns with business goals and drives impact. Learn how to move beyond vanity metrics and focus on what truly matters—reputation, influence, and results. Discover the latest tools, frameworks, and insights to help you demonstrate the ROI of your communications efforts and secure a seat at the leadership table.
Nicole Moreo, Head of Customer Insights for North America, LinkedIn, USA

16.10

B2B Communications in 2026 and Beyond
As the B2B landscape evolves, communicators are being challenged to rethink their strategies and adopt a more agile, purpose-driven approach. In this forward-looking session, Fida will explore the key trends and challenges shaping B2B communications in 2026 and beyond—from the increasing importance of ESG as a reputation management tool, to the growing role of internal communication in employee engagement and trust. The session will also dive into how strategic measurement can elevate your initiatives from tactical execution to long-term impact.
Fida Kibbi, Vice President, Head of Marketing & Communications, Sustainability & Corporate Responsibility, Ericsson, Middle East & Africa, UAE

16.50

End of Day One

10.00-16.30  

Full-Day Workshop: AI in Public Relations – Top Tools You Need to Know
Led by Philippe Borremans, Independent Consultant & Author



Workshop Overview:


AI is no longer a future trend—it’s already transforming how PR professionals create content, manage reputations, and engage audiences. But to truly leverage its potential, communicators need more than curiosity—they need the right tools, ethical guidance, and a strategic mindset. This interactive, hands-on workshop will equip you with the most effective AI tools for PR, help you understand how to apply them responsibly, and prepare you to lead AI adoption within your organization.

Opportunities and Risks of AI in Organizations
- Explore how leading global organizations are using AI in their communication strategies
- Identify high-impact use cases based on real business needs
- Understand the major risks of AI misuse—and how to mitigate them
- Learn why AI governance, oversight, and ethical frameworks are critical

AI for Text Content Creation (Hands-On Session)
- Discover the top AI tools for generating press releases, articles, and key messages
- Practice real-time content creation with guided exercises
- Learn how to maintain authenticity, tone, and brand voice
- Explore the ethical considerations of AI-generated written content

AI for Audio Content Creation
- Get to know simple, effective AI tools for podcasts and voiceovers
- Create short audio pieces through practical exercises
- Understand how to incorporate audio content into your communication strategy

AI for Video Content Creation
- Experiment with AI tools to produce short-form videos and social clips
- Learn how to create fast, consistent video content at scale
- Practice integrating video into your overall communications plan

Workshop Wrap-Up & Key Takeaways
- Review the tools, strategies, and insights shared throughout the day
- Discuss practical implementation challenges and solutions
- Leave with a clear roadmap for using AI effectively—and responsibly—in your PR work

About Your Workshop Leader:
Philippe Borremans, your workshop leader, is an independent consultant with over 25 years of expertise in risk and crisis communication. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.

Our partners

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Venue

W Hotel, Doha, Qatar

Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.