Registration and Morning Coffee
Opening Keynote by Russell Dubner, President and CEO, Edelman U.S
Why Integrated Marketing Communications Is More Important Than Ever
Simon Sproule, Vice President and Chief Marketing Officer - Aston Martin Lagonda Ltd
Training Your Employees To Use Social Media Responsibly And Deal With Potential Crises
Lori Eberenz, Senior Manager, Public Affairs, KFC
Interactive Discussion with Speakers and Delegates Moderated by Natan Edelsburg, Chief Operating Officer, Muck Rack
Lunch for Speakers and Delegates
Mastering the Art of Apology – Sorry Seems to be the Hardest Word
In her presentation, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you lessons learned in building and maintaining a global reputation, handling corporate and financial crisis and most importantly, how to craft the perfect apology.
Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America, USA
Reputation Management for CEOs – Why CEO Reputation Management Matters More Than Ever
In his session Patrick will help you identify the qualities people expect to see in their brands, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
Patrick Jephson, NY Times Bestselling Author, Former Chief of Staff to Princess Diana, UK
Pitch Perfect: Crafting A Winning PR Pitch In 2018
Natan Edelsburg, Chief Operating Officer, Muck Rack
Interactive Discussion with Speakers and Delegates Moderated by Kosta Petrov, Managing Director, P World
Networking and Refreshment Break
Building An Audience-Based Social Strategy: Understanding Who Your Key Audience Segments Are in Social and Building A Prioritized Platform Strategy
Lauren Gerstner, Global Director - Social Media, Community Management & Paid Social, HP
Communications And The Refugee Crisis In The Age Of Trump
Oliver Money, Global Communications Director, International Rescue Committee
Interactive Discussion with Speakers and Delegates
End of Day One
09.00
Morning Coffee
Chairman’s Opening Remarks
Keeping Your PR & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement
Paul Fabretti, Director of Communications, Microsoft
Using Influencers To Supercharge Your PR Activities: Influence The Influencers Through Influencer Marketing
Amisha Gandhi, Senior Director, Influencer Marketing, SAP
Interactive Panel Discussion Moderated by Olga Gonzalez, PRSA: What Does The Future Communications Practitioner’s Skillset Look Like?
Bjorn Trowery, Director of External Communications and Creative Content, Heineken USA
Lauren Day, Chief Communications Officer, Prudential Financial
Marcy Cohen, VP Digital Communications, Mastercard
Andrew Williams, VP Media Relations, Goldman Sachs
Stacey Jones, Managing Director, Corporate Communications and Media Relations, Accenture
Lunch for Speakers and Delegates
The Agile Launch of Reese’s Pieces Cup and How PR Ignited Sales
Anna Lingeris, Senior Manager, Communications, The Hershey Company
Google Case Study: Translating Tech Into a Consumer Narrative
Chrissy Persico, Head of Consumer PR, Google
Interactive Discussion with Speakers and Delegates moderated by Peter Himler, PCNY
Networking and Refreshment Break
Interactive Workshop With Jesper Andersen: Metrics and Methods that Work: Translating Creativity and Engagement Into Hard Numbers
• Understand why measurement and analytics is important to PR professionals
• Develop a successful measurement strategy
• Turn data into insights
• Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
• Use Communications Research to Drive Business Results
End of Global PR Summit New York 2