Global PR Summit New York 3

6-7 June, NYIT Auditorium, NYC

Register now

About the Event

Welcome to the third edition of the Global PR Summit New York!

Taking place from 6-7 June at the NYIT Auditorium on Broadway, the Global PR Summit New York 3, includes interactive presentations by some of the world's leading PR and communications professionals on the most pressing topics in today's PR world, including: fake news, cyber-crime, diversity and workplace misconducts.

Some of the sessions you cannot afford to miss:

  • Rebuilding Your Reputation After a Cyber-Attack
  • Fake News: What Happens When You or a Client is Targeted
  • Diversity in the PR Industry: What is the Current State of the Industry and What Are the Steps You Need to Take to Become More Inclusive
  • Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
  • Digital Disruption and Transformation: How to Change Traditional Companies into Digital Superstars 
  • Make Your Corporate Story Sizzle—For Even the Dullest Topics

PLUS don't miss out on our Crisis Simulation Workshop with Harlan Loeb (Global Chairman of Edelman's Crisis & Reputation Risk Advisory Practice) on Handling Crises Involving Workplace Misconduct and Harassment.

!!! If you book your ticket before December 14th at midnight, every time you purchase a ticket to the Global PR Summit New York 3 you’ll get a second ticket for free. !!!

 

Only

202days

7hours

1min

UNTIL THE EVENT

Speakers

Jon Meakin Grayling

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Gary Davis McAfee

Harlan Loeb Edelman

Esra Erkal Paler Coty

Heather Mitchell Unilever Hair Care

Anne Nosko Diageo

Allison Polly PepsiCo

Atle Erlingsson SAP

Judith Harrison Weber Shandwick

Emma Daly Human Rights Watch

Josh Criscoe PayPal

Lars Silberbaur Viacom

Agenda

09.00

Registration and Morning Coffee

10.00

Opening Remarks

10.15 Data Security and Privacy: The Role of Communications in Earning and Maintaining Trust 

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.
Gary Davis, Chief Consumer Security Evangelist, Vice President, Global Consumer Marketing, McAfee, USA

10.45

Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Jon Meakin, Global Head of Strategic Services, Grayling, USA

11.15

Case Study by Human Rights Watch - The Dangers of Fake News: Why Facts Matter?
Emma Daly, Communications Director, Human Rights Watch

11.45

Interactive Discussion with Speakers and Delegates

12.00

Lunch for Speakers and Delegates

13.00

Diversity in The PR Industry: What Is the Current State of The Industry and What Are the Steps That You Need to Take to Become More Inclusive
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA

13.30

Behind Palace Doors: Lessons Learned From Managing the Reputation of the British Royal Family
Colleen Harris, Former Press Secretary to Prince Charles and Princes William and Harry
Spokesperson, Prince Harry and Meghan's Royal Wedding

14.00

Interactive Panel Discussion: Why Diversity in Public Relations is a Business Necessity 

15.00

Networking and Refreshment Break

15.30

Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
TBC, VP Research and Analytics, Ketchum

16.00

Marketing Does It, Why Not Us?: Using Customer Pipeline As A New Metric
Atle Erlingsson, Head of Communications, Americas & Asia-Pacific Japan, SAP

16.30

Interactive Discussion with Speakers and Delegates

16.45

End of Day One

09.00

Morning Coffee

10.00

Opening Remarks

10.15

Reputation Management in a Fast-Changing World: The Role of Purpose, Leadership, Strategy and Content
Esra Erkal Paler, Global Director, Corporate Affairs, Coty

10.45

Digital Disruption and Transformation: How to Change Traditional Companies into Digital Superstars 
Lars Silberbauer, Senior Vice President, MTV Digital, Viacom

11.15

Make Your Corporate Story Sizzle—For Even the Dullest Topics
Josh Croscoe, Senior Manager, Corporate and Financial Communications, PayPal

11.45

Interactive Discussion with Speakers and Delegates

12.00

Lunch for Speakers and Delegates

13.00

Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award-winning filmmakers The Mundo Sisters.
Allison Polly, Executive Producer, Branded Content and Original Programming, PepsiCo, USA

13.30

Session TBC
Anne Nosko, Director - Culture, Media & Futures, Diageo

14.00

Interactive Discussion with Speakers and Delegates

14.15

Networking and Refreshment Break

14.45

Crisis Simulation Workshop with Harlan Loeb (Global Chairman of Edelman’s Crisis & Reputation Risk Advisory Practice): Handling Crises Involving Workplace Misconduct and Harassment
Companies and organizations worldwide are newly challenged by workplace misconduct and behavioral crises that are mortgaging corporate culture, prompting employee activism, and impacting the bottom line.  At the same time, most Boards and C-suite executives are not prepared nor equipped to engage and respond to the crises that gender-based workplace misconduct presents running the gamut from investigations and decisional protocols to culture audits and training.   
Harlan Loeb, Global Chairman of Edelman’s Crisis & Reputation Risk Advisory Practice and Professor of Crisis & the Court of Public Opinion at Northwestern Law School has worked with dozens of clients and their leadership teams over the last year alone on crises involving workplace misconduct and harassment and has designed a multi-faceted simulation model that prepares executive level decision makers to manage and respond successfully and decisively to the complex challenges that workplace misconduct presents.  This dynamic exercise challenges participants to make fast twitch decisions about needed resources, governing principles, and dispositive action that will protect corporate reputation, build trust, save the bottom line, and exit a misconduct crisis as a better organization. 

17.15

End of Global PR Summit New York 3

Our partners

Venue

NYIT Auditorium on Broadway, New York, USA

The NYIT Auditorium on Broadway is a premier event space just steps from Lincoln Center and Columbus Circle. With its versatile, bi-level layout, our venue can accommodate a wide range of events, from private affairs and exclusive film screenings to public festivals, executive meetings, and chic cocktail parties. Featuring two reception areas and a state-of-the-art auditorium space, this former movie theater was transformed into a 9,000-square-foot event space with soaring ceilings, chrome fixtures, and a glass exterior that reflects a modern aesthetic.
 
The NYIT Auditorium on Broadway is steps away from Lincoln Center, Columbus Circle, and Central Park, and is in the heart of one of the most dynamic neighborhoods in Manhattan, now the new home of New York Fashion Week.  Convenient to public transportation, luxury hotels, and renowned restaurants, our space will offer your guests an unforgettable experience before, during, and after your event.