Registration and Morning Coffee
Opening Remarks
Data Security and Privacy: The Role of Communications in Earning and Maintaining Trust
Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.
Gary Davis, Chief Consumer Security Evangelist, Vice President, Global Consumer Marketing, McAfee, USA
Case Study by Human Rights Watch - The Dangers of Fake News: Why Facts Matter?
Emma Daly, Communications Director, Human Rights Watch
Digital Disruption and Transformation: How to Change Traditional Companies into Digital Superstars
Lars Silberbauer, Senior Vice President, MTV Digital, Viacom
Interactive Discussion with Speakers and Delegates
Lunch for Speakers and Delegates
Communicating in the #metoo Era
Jacqueline F. Strayer, Consultant and faculty member at Columbia University and NYU.
Diversity, Inclusion and Belonging in PR: The Fierce Urgency of Now
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA
The public relations industry has made great strides in the direction of diversity, but we are still a long way from where we need to be. The important work being done by certain companies and institutions can only take us so far. Each of us must embrace our individual role in advancing diversity in PR. Here we will learn some helpful strategies from a PR pro with over 20 years experience—strategies that may even change the way you think about diversity in the first place.”
Sharon Fenster, Immediate-Past President, PRSA-NY
Interactive Panel Discussion: Why Diversity in Public Relations is a Business Necessity Moderated by Teresa Wells, Founder and Senior Principle, Tenth&Grey
Traci Otey Blunt, Senior Vice President , Corporate Communications, NFL
Bjorn Trowery, Director of Corporate Communications & Brand Public Relations, Heineken USA
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA
Sharon Fenster, Immediate-Past President, PRSA-NY
Networking and Refreshment Break
Pod Bless PR: A Guide to Pitching Podcasts
Natan Edelsburg, Chief Operating Officer, Muck Rack
Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Jon Meakin, Global Head of Strategic Services, Grayling, USA
Closing Discussion and End of Day One
Morning Coffee
Opening Remarks
Opening Keynote: More Than Daily Mentions: Can A.I. Transform the Role of PR?
Felix Danczak, Head of Strategy - Signal A.I.
How to Use Your Social Media Platforms to Build a Community
John Yembrick, Director of Digital Communications & Strategy, NASA
Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award-winning filmmakers The Mundo Sisters.
Allison Polly, Head of Content Development, PepsiCo, USA
Interactive Discussion with Speakers and Delegates
Lunch for Speakers and Delegates
Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
Nicole Moreo, SVP- Senior Vice President, Analytics, Ketchum
Quantifying PR’s Return on Investment (and why so many people get it wrong)
In the world of public relations, we see many promises for measuring public relations “return on investment” or “ROI.” Unfortunately, there exists much confusion surrounding “Quantifying ROI” (a measureable financial return) and “Proving Value” (a subjective measure which changes from company to company and even from one person to another within the same company). We in public relations undermine our professionalism by using these terms interchangeably (while the C-Suite certainly knows the difference). In this session, we share case studies for both proving value and generating a return on investment.
Mark Weiner, Chief Insights Officer, CISION
Interactive Discussion with Speakers and Delegates
Networking and Refreshment Break
Crisis Simulation Workshop: Handling Crises Involving Workplace Misconduct and Harassment
Companies and organizations worldwide are newly challenged by workplace misconduct and behavioral crises that are mortgaging corporate culture, prompting employee activism, and impacting the bottom line. At the same time, most Boards and C-suite executives are not prepared nor equipped to engage and respond to the crises that gender-based workplace misconduct presents running the gamut from investigations and decisional protocols to culture audits and training.
This dynamic exercise challenges participants to make fast twitch decisions about needed resources, governing principles, and dispositive action that will protect corporate reputation, build trust, save the bottom line, and exit a misconduct crisis as a better organization.
Francesca Trainor Alt, Executive Vice President, Group Head, Crisis & Risk Management Advisory, Edelman
Eric Philips, Senior Vice President, Crisis & Risk Management Advisory, Edelman
End of Global PR Summit New York 3