Global PR Summit New York 3

6-7 June, NYIT Auditorium, NYC

Register now

About the Event

Welcome to the third edition of the Global PR Summit New York!

Taking place from 6-7 June at the NYIT Auditorium on Broadway, the Global PR Summit New York 3, includes interactive presentations by some of the world's leading PR and communications professionals on the most pressing topics in today's PR world, including: fake news, cyber-crime, diversity and workplace misconducts.

Some of the sessions you cannot afford to miss:

  • Rebuilding Your Reputation After a Cyber-Attack
  • Fake News: What Happens When You or a Client is Targeted
  • Diversity in the PR Industry: What is the Current State of the Industry and What Are the Steps You Need to Take to Become More Inclusive
  • Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
  • Digital Disruption and Transformation: How to Change Traditional Companies into Digital Superstars 
  • Make Your Corporate Story Sizzle—For Even the Dullest Topics

PLUS don't miss out on our Crisis Simulation Workshop with Harlan Loeb (Global Chairman of Edelman's Crisis & Reputation Risk Advisory Practice) on Handling Crises Involving Workplace Misconduct and Harassment.

Book before April 26th to SAVE $500 off the final ticket price. Contact us today for more info on our group discounts.

 

Speakers

Natan Edelsburg PRSA-NY

Bjorn Trowery HEINEKEN USA

Sharon Fenster PRSA-NY

Felix Danczak Signal A.I.

Mark Weiner CISION

Francesca Trainor Alt Edelman

Eric Philips Edelman

Teresa Wells Tenth&Grey

Traci Otey Blunt NFL

Jacqueline Strayer Columbia University and NYU

Emma Daly Human Rights Watch

Judith Harrison Weber Shandwick

Allison Polly PepsiCo

Jon Meakin Grayling

Gary Davis McAfee

John Yembrick NASA

Nicole Moreo Ketchum

Lars Silberbaur Viacom

Agenda

09.00

Registration and Morning Coffee

10.00

Opening Remarks

10.15

Data Security and Privacy: The Role of Communications in Earning and Maintaining Trust 


Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.
Gary Davis, Chief Consumer Security Evangelist, Vice President, Global Consumer Marketing, McAfee, USA

10.45 

Case Study by Human Rights Watch - The Dangers of Fake News: Why Facts Matter?
Emma Daly, Communications Director, Human Rights Watch

11.15 

Digital Disruption and Transformation: How to Change Traditional Companies into Digital Superstars 
Lars Silberbauer, Senior Vice President, MTV Digital, Viacom

11.45 

Interactive Discussion with Speakers and Delegates

12.15 

Lunch for Speakers and Delegates

13.15  

Communicating in the #metoo Era


Jacqueline F. Strayer, Consultant and faculty member at Columbia University and NYU. 

13.45

Diversity, Inclusion and Belonging in PR: The Fierce Urgency of Now


Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA

14.15The Power of One: What Each of Us Can Do to Advance Diversity in PR 

The public relations industry has made great strides in the direction of diversity, but we are still a long way from where we need to be. The important work being done by certain companies and institutions can only take us so far. Each of us must embrace our individual role in advancing diversity in PR. Here we will learn some helpful strategies from a PR pro with over 20 years experience—strategies that may even change the way you think about diversity in the first place.”


Sharon Fenster, Immediate-Past President, PRSA-NY

14.45 

Interactive Panel Discussion: Why Diversity in Public Relations is a Business Necessity Moderated by Teresa Wells, Founder and Senior Principle, Tenth&Grey
Traci Otey Blunt, Senior Vice President , Corporate Communications, NFL
Bjorn Trowery, Director of Corporate Communications & Brand Public Relations, Heineken USA

Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA
Sharon Fenster, Immediate-Past President, PRSA-NY

15.30 

Networking and Refreshment Break

16.00

Pod Bless PR: A Guide to Pitching Podcasts 
Natan Edelsburg, Chief Operating Officer, Muck Rack

16.30 

Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Jon Meakin, Global Head of Strategic Services, Grayling, USA

17.00

Closing Discussion and End of Day One

09.00

Morning Coffee

10.00

Opening Remarks

10.15

Opening Keynote: More Than Daily Mentions: Can A.I. Transform the Role of PR?
Felix Danczak, Head of Strategy - Signal A.I.

10.45

 How to Use Your Social Media Platforms to Build a Community


 

John Yembrick, Director of Digital Communications & Strategy, NASA

11.15 

Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award-winning filmmakers The Mundo Sisters.
Allison Polly, Head of Content Development, PepsiCo, USA

11.45 

Interactive Discussion with Speakers and Delegates

12.00 

Lunch for Speakers and Delegates

13.00

Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
Nicole Moreo, SVP- Senior Vice President, Analytics, Ketchum

13.30

Quantifying PR’s Return on Investment (and why so many people get it wrong)


In the world of public relations, we see many promises for measuring public relations “return on investment” or “ROI.” Unfortunately, there exists much confusion surrounding “Quantifying ROI” (a measureable financial return) and “Proving Value” (a subjective measure which changes from company to company and even from one person to another within the same company). We in public relations undermine our professionalism by using these terms interchangeably (while the C-Suite certainly knows the difference).  In this session, we share case studies for both proving value and generating a return on investment.
Mark Weiner, Chief Insights Officer, CISION

14.00 

Interactive Discussion with Speakers and Delegates

14.15

Networking and Refreshment Break

14.45

Crisis Simulation Workshop: Handling Crises Involving Workplace Misconduct and Harassment
Companies and organizations worldwide are newly challenged by workplace misconduct and behavioral crises that are mortgaging corporate culture, prompting employee activism, and impacting the bottom line.  At the same time, most Boards and C-suite executives are not prepared nor equipped to engage and respond to the crises that gender-based workplace misconduct presents running the gamut from investigations and decisional protocols to culture audits and training.   
This dynamic exercise challenges participants to make fast twitch decisions about needed resources, governing principles, and dispositive action that will protect corporate reputation, build trust, save the bottom line, and exit a misconduct crisis as a better organization. 

Francesca Trainor Alt, Executive Vice President, Group Head, Crisis & Risk Management Advisory, Edelman
Eric Philips, Senior Vice President, Crisis & Risk Management Advisory, Edelman

17.15

End of Global PR Summit New York 3

Our partners

Gold sponsor

Strategic Partner

Media Partner

Supported by

Venue

NYIT Auditorium on Broadway, New York, USA

The NYIT Auditorium on Broadway is a premier event space just steps from Lincoln Center and Columbus Circle. With its versatile, bi-level layout, our venue can accommodate a wide range of events, from private affairs and exclusive film screenings to public festivals, executive meetings, and chic cocktail parties. Featuring two reception areas and a state-of-the-art auditorium space, this former movie theater was transformed into a 9,000-square-foot event space with soaring ceilings, chrome fixtures, and a glass exterior that reflects a modern aesthetic.
 
The NYIT Auditorium on Broadway is steps away from Lincoln Center, Columbus Circle, and Central Park, and is in the heart of one of the most dynamic neighborhoods in Manhattan, now the new home of New York Fashion Week.  Convenient to public transportation, luxury hotels, and renowned restaurants, our space will offer your guests an unforgettable experience before, during, and after your event.