Global PR Trends Summit

February 27, 2014 - February 28, 2014, Istanbul, Turkey

Register Now

Global PR Trends Summit

Register Now

February 27, 2014 - February 28, 2014, Istanbul, Turkey

About the Event

Welcome to Turkey's first ever international event on PR and communications. Get your ticket today and master the latest trends in PR, communications, social media, measurement and reputation management. Seats are limited!


Colleen Harris Former Press Secretary To Princes Charles, William And Harry

Esra Erkal Paler Elsevier

Andrew Widger Pfizer

Richard Stephenson Civil Aviation Authority

Thierry Nicolet Schneider Electric

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel Former Chief Communications Advisor, BBC

Wendy Gold GE Power Conversion

John Neilson Lockheed Martin

Milorad Ajder Ipsos Corporate Reputation

Robin Hamman FleishmanHillard

Marc Langendorf Siemens AG

Jonathan Woodier Santander UK

Sanja Cengic Nova TV, Croatia



Registration And Morning Coffee


Chairman's Opening Remarks

Donald Steel, Former Chief Communications Advisor, BBC


Why Reputation Is Still Your Company’s Most Important Asset

Mary Jo Jacobi, Corporate Board Director And Strategist , BP America, Royal Dutch Shell, Lehman Brothers and

Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author


Networking And Refreshment Break


Looking Beyond Crisis Communications:
Learning From The Past And Preparing For The Future

Marc Langendorf, Head of Strategic Planning Department of Corporate Communications, Siemens AG


Maximising The Value Of Reputation: Bringing The Voices Of Stakeholders And Understanding The Implications Of What They Have To Say On Business Performance

Milorad Ajder, Head, Ipsos MORI Reputation Center


Reputation Management: Trends, Challenges And Opportunities

Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca


Crisis And Reputation Management Discussion With The Speakers And The Delegates


Lunch And Networking Break


Crisis Communications Simulation Session: Crisis In A Social Media World

Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken

The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback

Donald Steel, Former Chief Communications Advisor, BBC


An Afternoon Tea With Colleen Harris, Former Press Secretary To Princes Charles, William And Harry And Official Spokesperson For William And Kate’s Wedding

The Shift Of Perception: From Princess Diana’s Death To William And Kate’s Wedding


Exclusive Bosphorus Cruise

Join our expert speaker panel and your colleagues at a unique Istanbul experience.

You will be picked up from your hotel between 19:00 and 19:30 and transferred to the dinner cruise boat. You will sail up the Bosphorus the waterway between Europe and Asia, passing under the suspension bridges and viewing Ottoman summer palaces, waterside mansions and modern villas that line the European and Asian coasts. The panoramic night views of Istanbul by the Bosphorus and the traditional Turkish dinner will always remain a memorable experience on your Turkey travels.

At the end of the tour around midnight, you will be transferred to your hotels.




Chairman's Opening Remarks


Building Brand Reputation From The Inside Out

Piers Schreiber, VP Corporate Communications, Jumeirah Group


Using Strategic Communications To Restore Your Company's Reputation

Jonathan Woodier, Head Strategic Communications, Santander UK


Deconstructing Brand Equity- Making It Relevant Outside Marketing

Sanja Cengic, Director Marketing And Corporate Communications, NOVA TV


Interactive Panel Discussion With Speakers And Delegates


Networking And Refreshment Break


From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry

Richard Stephenson, Corporate Affairs Director, AXA


The Power Of Partnerships In PR

Andrew Widger, Director Media Relations, Pfizer


Analyzing The Growing Role Of Social Media And Digital PR In B2B

Robin Hamman, Director, Social Business, FleishmanHillard


From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns

Wendy Gold, Former Director, Corporate Communications, GE Power Conversion


Interactive Panel Discussion With Speakers And Delegates


Lunch And Networking Break


Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment

Tomas Jenssen, Director Corporate Communications MENA, Microsoft


Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing

Thierry Nicolett, Senior Vice President Public Relations, Schneider Electric


Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets

John Neilson, Director of Communications, EMEA, Lockheed Martin


Closing Discussion With All Speakers And Delegates


End Of Global PR Trends Summit


Exclusive Networking Dinner For Speakers And Delegates
Join us to celebrate the success of the Global PR Trends Summit.

Enjoy traditional Turkish cuisine and music and celebrate new friendships.

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Exclusive Event Partner

Strategic Partner

Media Partners