Global PR Trends Summit 2- Middle East

May 31, 2015 - June 1, 2015, in Muscat, Oman

Global PR Trends Summit 2- Middle East

May 31, 2015 - June 1, 2015, in Muscat, Oman

About the Event

Welcome to the second Middle East edition of the Global PR Trends Summit!

Taking place from 31 May – 1 June 2015 at the Grand Hyatt Hotel in Muscat in the Sultanate of Oman, the Global PR Trends Summit will give you an insight into the latest global trends and challenges in the global PR world. With special focus on reputation management, the event will provide you with practical tools that will enable you to build, protect and maintain your company’s reputation in an era of social media.


Heather Mitchell Unilever Hair Care

Jamal Al Mawed Gambit Communications, UAE

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Alex Malouf Schneider Electric

Donald Steel Former Chief Communications Advisor, BBC

Sarah Walker Kerr The Ritz-Carlton Hotel Company LLC

Sara Hunt Standard Chartered Bank

Charlie Taylor Department of Tourism & Commerce Marketing, UAE

Medard Schoenmaeckers Credit-Suisse

Shaima Murtadha Al-Lawati Sustainability Square

Saba Al Busaidi Go Viral, Oman


Day One, 31st May 2015


Registration And Morning Coffee


Chairman’s Opening Remarks

Donald Steel, Former Chief Communications Advisor, BBC


How To Make Business Leaders Better Communicators

Mary Jo Jacobi, Former Presidential Advisor To Ronald Reagan And Georghe Bush Sr And

Former VP Communication And Marketing, Shell, BP America, HSBC And Lehman Brothers, USA


Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking
About Reputation Management To Your CEO And The Company’s Senior Executives

Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author Shadows Of A Princess, UK


Interactive Discussion With Mary Jo And Patrick


Networking And Refreshment Break


Using Communications To Drive Thought Leadership

Medard Schoenmaeckers
, Global Head Of Communications, HSBC


How Can You Make Your Leaders Understand The Time And Resources Required For Truly Effective Reputation Management?

Sara Hunt, Head of Reputational Risk Management and Reporting, Standard Chartered Bank, UK


Developing The Role Of Communications As A Strategic Resource Within The Company
Rather Than Just A Support

Patricia Yates, Strategy And Communications Director, Visit Britain, UK


Interactive Discussion With Medard, Sara And Patricia


Lunch For Speakers And Delegates


Interactive Workshop: Crisis Communications In A Social Media World
In this new presentation,

global crisis communications expert Donald Steel explores how Air Asia effectively used social media after the loss of one of its aircraft with the death of all on board. He will explore how social media has changed crisis communications, and the new rules which must be followed on social media in a crisis. Then,
in a fully interactive exercise, delegates are invited to work in teams to deal with a fictitious but very serious emergency.
Focussing mostly on social media, but with some traditional media elements, delegates will be invited to take decisions and create social media posts. The decisions each team makes will either assist other teams or create serious problems for them. What will you decide in this fast moving workshop which are always popular at P World events?

Donald Steel, Global Crisis Expert and Former Chief Communications Advisor, BBC, UK


End Of Summit Day One

Day Two, 1st June 2015


Morning Coffee


Chairman’s Opening Remarks

Alex Malouf, Corporate Communications Manager, P&G


Oman On Social Media: Overview Of The Country's Social Media Landscape

Saba Al Busaidi, General Manager, Go Viral Oman


Analyzing The Growing Importance Of Content Management In Digital PR

Jesse Ringham, Digital Communications Manager, Tate Museum, UK


The Use Of Resident Advocacy In City Marketing: Crowdsourcing Advocacy And Using The
Power Of The People?

Charlie Taylor, Director of Communications at Department of Tourism & Commerce Marketing, UAE


Interactive Discussion With Saba, Jesse And Charlie


Networking And Refreshment Break


CSR As The Most Effective Reputation Management Tool: Integrating Corporate Citizenship Into Everyday’s Communications Activities

Shaima Murtadha Al-Lawati , Head Of Oman Operation, Sustainable Square


The End Of Corporate Websites: Is Content The New King?

Alex Malouf, Corporate Communications Manager, Arabian Peninsula, Procter & Gamble, UAE


Creating Successful Global Campaigns With The Help Of Social Media Channels

Heather Mitchell, Head of Global PR & Social Media, Hair Care Brands, Unilever, UK


Interactive Discussion With Shaima, Alex And Heather


Lunch For Speakers And Delegates


Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And
Written Messages To Visual Messages

Jamal Al Mawed, Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor


Closing Discussion With Speakers And Delegates: What Does The Future Hold For Public Relations

Sarah Walker Kerr, Head Of Public Relations MENA, The Ritz Carlton Hotel Company


End Of Global PR Trends Summit Middle East

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