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May 31
2015 - June 1, 2015, in Muscat, Oman
Welcome to the second Middle East edition of the Global PR Trends Summit!
Taking place from 31 May – 1 June 2015 at the Grand Hyatt Hotel in Muscat in the Sultanate of Oman, the Global PR Trends Summit will give you an insight into the latest global trends and challenges in the global PR world. With special focus on reputation management, the event will provide you with practical tools that will enable you to build, protect and maintain your company’s reputation in an era of social media.
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
SUMMIT AGENDA
Day One, 31st May 2015
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
Donald Steel, Former Chief Communications Advisor, BBC
10.15 How To Make Business Leaders Better Communicators
Mary Jo Jacobi, Former Presidential Advisor To Ronald Reagan And Georghe Bush Sr And
Former VP Communication And Marketing, Shell, BP America, HSBC And Lehman Brothers, USA
10.45 Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking About Reputation Management To Your CEO And The Company’s Senior Executives?
Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author Shadows Of A Princess, UK
11.15 Interactive Discussion With Mary Jo And Patrick
11.30 Networking And Refreshment Break
12.00 Using Communications To Drive Thought Leadership
Medard Schoenmaeckers, Global Head Of Communications, HSBC
12.30 How Can You Make Your Leaders Understand The Time And Resources Required For Truly Effective Reputation Management?
Sara Hunt, Head of Reputational Risk Management and Reporting, Standard Chartered Bank, UK
13.00 Developing The Role Of Communications As A Strategic Resource Within The Company
Rather Than Just A Support
Patricia Yates, Strategy And Communications Director, Visit Britain, UK
13.30 Interactive Discussion With Medard, Sara And Patricia
13.45 Lunch For Speakers And Delegates
14.45 Interactive Workshop: Crisis Communications In A Social Media World
In this new presentation, global crisis communications expert Donald Steel explores how Air Asia effectively used social media after the loss of one of its aircraft with the death of all on board. He will explore how social media has changed crisis communications, and the new rules which must be followed on social media in a crisis. Then, in a fully interactive exercise, delegates are invited to work in teams to deal with a fictitious but very serious emergency. Focussing mostly on social media, but with some traditional media elements, delegates will be invited to take decisions and create social media posts. The decisions each team makes will either assist other teams or create serious problems for them. What will you decide in this fast moving workshop which are always popular at P World events?
Donald Steel, Global Crisis Expert and Former Chief Communications Advisor, BBC, UK
17.00 End Of Summit Day One
SUMMIT AGENDA
Day Two, 1st June 2015
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
Alex Malouf, Corporate Communications Manager, P&G
10.15 Oman On Social Media: Overview Of The Country's Social Media Landscape
Saba Al Busaidi, General Manager, Go Viral Oman
10.45 Analyzing The Growing Importance Of Content Management In Digital PR
Jesse Ringham, Digital Communications Manager, Tate Museum, UK
11.15 The Use Of Resident Advocacy In City Marketing: Crowdsourcing Advocacy And Using The Power Of The People?
Charlie Taylor, Director of Communications at Department of Tourism & Commerce Marketing, UAE
11.45 Interactive Discussion With Saba, Jesse And Charlie
12.00 Networking And Refreshment Break
12.30 CSR As The Most Effective Reputation Management Tool: Integrating Corporate Citizenship Into Everyday’s Communications Activities
Shaima Murtadha Al-Lawati , Head Of Oman Operation, Sustainable Square
13.00 The End Of Corporate Websites: Is Content The New King?
Alex Malouf, Corporate Communications Manager, Arabian Peninsula, Procter & Gamble, UAE
13.30 Creating Successful Global Campaigns With The Help Of Social Media Channels
Heather Mitchell, Head of Global PR & Social Media, Hair Care Brands, Unilever, UK
14.00 Interactive Discussion With Shaima, Alex And Heather
14.15 Lunch For Speakers And Delegates
15.15 Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And Written Messages To Visual Messages
Jamal Al Mawed, Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor
15.45 Closing Discussion With Speakers And Delegates: What Does The Future Hold For Public Relations
Sarah Walker Kerr, Head Of Public Relations MENA, The Ritz Carlton Hotel Company
16.30 End Of Global PR Trends Summit Middle East
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
