Global PR Trends Summit - Doha

June 1, 2014 - June 2, 2014, in Doha, Qatar


Global PR Trends Summit - Doha


June 1, 2014 - June 2, 2014, in Doha, Qatar

About the Event

Hello Qatar and welcome to the region's first ever event focusing on the latest trends in the global PR and communications world. Register today to master crisis communications, reputation management, visual PR and content PR. Seats are limited!


Piers Schreiber BT GROUP

Thierry Nicolet Schneider Electric

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel Former Chief Communications Advisor, BBC

Hubert Grealish Former Marketing Director, Philips, TomTom

Robin Hamman FleishmanHillard

Noha Saad Vodafone, Egypt

Marc Langendorf Siemens AG

Anass Allouch Virgin Active Continental Europe

Fadl Al Tarzi SocialEyez


Day One
Sunday, 1st June 2014


Registration And Morning Coffee


Chairman’s Opening Remarks


Sharing In 20 Minutes What I Learned In Nearly 40 Years In Reputation Management
Mary Jo Jacobi, Corporate Director and Strategist and Former Communications Chief, HSBC, Royal Dutch Shell, BP America, USA


Analyzing The Importance Of Reputation Management For Your Senior Executives

Patrick Jephson, Private Secretary, Princess Diana, UK


Looking Beyond Crisis Communications:
Learning From The Past And Preparing For The Future

Marc Langendorf, Deputy Head Of Corporate Communications And Governmental Affairs, Siemens AG, Germany


Interactive Discussion With Mary Jo, Patrick and Marc


Networking And Refreshment Break


Lessons Learned In PR And Communications: The Vodafone Egypt Case Study

Noha Saad. Senior Manager, Media Relations, Vodafone Egypt, Egypt


Using CSR As A Reputation Management Tool

Piers Schreiber, VP Corporate Communications, Jumeirah Group


Interactive Discussion With Piers and Noha


Lunch For Speakers And Delegates


Crisis Communications Simulation Session: Crisis In A Social Media World
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
- The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback

Donald Steel, Former Chief Communications Advisor, BBC, UK


End Of Day One

Day Two
Monday, 2nd June 2014


Morning Coffee


Chairman’s Opening Remarks


The Art, Language & Mindset Of Game-Changing / Branding, Public Relations & Corporate Communications

Jonathan Wilson, Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greenwich, UK


Analyzing The Latest Trends In Digital PR: A Virgin Active Case Study

Anass Allouch, Head Of European Communications, Virgin Active Continental Europe


Doing PR In A Social Media World: What Works In A LIKE Economy

Hubert Grealish, Founder And Partner, MPERA Consulting


Interactive Discussion With Jonathan, Anass And Hubert


Networking And Refreshment Break


Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Channel Alignment

Tomas Jensen, Director Corporate Communications MEA, Microsoft, Turkey


The Power Of Experiential Marketing And Events In Public Relations

Lubna Forzley, Director, Corporate Communications, BNP Paribas, Bahrain


Interactive Discussion with Tomas And Lubna


Lunch For Speakers And Delegates


Social Media: Everyone Is Talking About It But How Do We Measure It?

Robin Hamman, Director, Social Business, Fleishman Hilliard, UK


Analyzing The Latest Trends In Social Media Measurement

Fadl Al Tarzi, CEO, SocialEyez


Interactive Discussion With Robin And Fadl


Networking And Refreshment Break


Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing

Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France


Identifying The Latest Trends In PR Measurement And The Role Of The Barcelona Principles In PR Measurement

Andre Manning, VP External Relations,, Netherlands


Closing Discussion And End Of Global PR Trends Summit

Our partners

Interested in partnering with us? Drop us an email today on

Silver Sponsor

Exclusive Event Partner

Exclusive Media Partner

Strategic Partner


W Hotel, Doha, Qatar

Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.