Day One
Sunday, 1st June 2014
Registration And Morning Coffee
Chairman’s Opening Remarks
 Sharing In 20 Minutes What I Learned In Nearly 40 Years In Reputation Management
Mary Jo Jacobi, Corporate Director and Strategist and Former Communications Chief, HSBC, Royal Dutch Shell, BP America, USA
 Analyzing The Importance Of Reputation Management For Your Senior Executives
 Patrick Jephson, Private Secretary, Princess Diana, UK
 Looking Beyond Crisis Communications:
 Learning From The Past And Preparing For The Future
 Marc Langendorf, Deputy Head Of Corporate Communications And Governmental Affairs, Siemens AG, Germany
Interactive Discussion With Mary Jo, Patrick and Marc
Networking And Refreshment Break
 Lessons Learned In PR And Communications: The Vodafone Egypt Case Study
 Noha Saad. Senior Manager, Media Relations, Vodafone Egypt, Egypt
 Using CSR As A Reputation Management Tool
 Piers Schreiber, VP Corporate Communications, Jumeirah Group
Interactive Discussion With Piers and Noha
Lunch For Speakers And Delegates
 Crisis Communications Simulation Session: Crisis In A Social Media World
- Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
- The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC, UK
End Of Day One
Day Two
Monday, 2nd June 2014
Morning Coffee
Chairman’s Opening Remarks
The Art, Language & Mindset Of Game-Changing / Branding, Public Relations & Corporate Communications
 Jonathan Wilson, Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greenwich, UK
 Analyzing The Latest Trends In Digital PR: A Virgin Active Case Study
 Anass Allouch, Head Of European Communications, Virgin Active Continental Europe
 Doing PR In A Social Media World: What Works In A LIKE Economy
 Hubert Grealish, Founder And Partner, MPERA Consulting
Interactive Discussion With Jonathan, Anass And Hubert
Networking And Refreshment Break
 Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Channel Alignment
 Tomas Jensen, Director Corporate Communications MEA, Microsoft, Turkey
The Power Of Experiential Marketing And Events In Public Relations
 Lubna Forzley, Director, Corporate Communications, BNP Paribas, Bahrain
Interactive Discussion with Tomas And Lubna
Lunch For Speakers And Delegates
 Social Media: Everyone Is Talking About It But How Do We Measure It?
 Robin Hamman, Director, Social Business, Fleishman Hilliard, UK
 Analyzing The Latest Trends In Social Media Measurement
 Fadl Al Tarzi, CEO, SocialEyez
Interactive Discussion With Robin And Fadl
Networking And Refreshment Break
Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
 Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
 
Identifying The Latest Trends In PR Measurement And The Role Of The Barcelona Principles In PR Measurement
 Andre Manning, VP External Relations, Booking.com, Netherlands
Closing Discussion And End Of Global PR Trends Summit
 
                 
                             
                 
                             
                 
                             
                 
                             
                 
                             
                 
                             
                 
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