Day One
Sunday, 1st June 2014
Registration And Morning Coffee
Chairman’s Opening Remarks
Sharing In 20 Minutes What I Learned In Nearly 40 Years In Reputation Management
Mary Jo Jacobi, Corporate Director and Strategist and Former Communications Chief, HSBC, Royal Dutch Shell, BP America, USA
Analyzing The Importance Of Reputation Management For Your Senior Executives
Patrick Jephson, Private Secretary, Princess Diana, UK
Looking Beyond Crisis Communications:
Learning From The Past And Preparing For The Future
Marc Langendorf, Deputy Head Of Corporate Communications And Governmental Affairs, Siemens AG, Germany
Interactive Discussion With Mary Jo, Patrick and Marc
Networking And Refreshment Break
Lessons Learned In PR And Communications: The Vodafone Egypt Case Study
Noha Saad. Senior Manager, Media Relations, Vodafone Egypt, Egypt
Using CSR As A Reputation Management Tool
Piers Schreiber, VP Corporate Communications, Jumeirah Group
Interactive Discussion With Piers and Noha
Lunch For Speakers And Delegates
Crisis Communications Simulation Session: Crisis In A Social Media World
- Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
- The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC, UK
End Of Day One
Day Two
Monday, 2nd June 2014
Morning Coffee
Chairman’s Opening Remarks
The Art, Language & Mindset Of Game-Changing / Branding, Public Relations & Corporate Communications
Jonathan Wilson, Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greenwich, UK
Analyzing The Latest Trends In Digital PR: A Virgin Active Case Study
Anass Allouch, Head Of European Communications, Virgin Active Continental Europe
Doing PR In A Social Media World: What Works In A LIKE Economy
Hubert Grealish, Founder And Partner, MPERA Consulting
Interactive Discussion With Jonathan, Anass And Hubert
Networking And Refreshment Break
Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Channel Alignment
Tomas Jensen, Director Corporate Communications MEA, Microsoft, Turkey
The Power Of Experiential Marketing And Events In Public Relations
Lubna Forzley, Director, Corporate Communications, BNP Paribas, Bahrain
Interactive Discussion with Tomas And Lubna
Lunch For Speakers And Delegates
Social Media: Everyone Is Talking About It But How Do We Measure It?
Robin Hamman, Director, Social Business, Fleishman Hilliard, UK
Analyzing The Latest Trends In Social Media Measurement
Fadl Al Tarzi, CEO, SocialEyez
Interactive Discussion With Robin And Fadl
Networking And Refreshment Break
Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
Identifying The Latest Trends In PR Measurement And The Role Of The Barcelona Principles In PR Measurement
Andre Manning, VP External Relations, Booking.com, Netherlands
Closing Discussion And End Of Global PR Trends Summit