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Hello Qatar and welcome to the region's first ever event focusing on the latest trends in the global PR and communications world. Register today to master crisis communications, reputation management, visual PR and content PR. Seats are limited!
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Day One
Sunday, 1st June 2014
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.20 Sharing In 20 Minutes What I Learned In Nearly 40 Years In Reputation Management
Mary Jo Jacobi, Corporate Director and Strategist and Former Communications Chief, HSBC, Royal Dutch Shell, BP America, USA
10.40 Analyzing The Importance Of Reputation Management For Your Senior Executives
Patrick Jephson, Private Secretary, Princess Diana, UK
11.00 Looking Beyond Crisis Communications: Learning From The Past And Preparing For The Future
Marc Langendorf, Deputy Head Of Corporate Communications And Governmental Affairs, Siemens AG, Germany
11.20 Interactive Discussion With Mary Jo, Patrick and Marc
11.50 Networking And Refreshment Break
12.10 Lessons Learned In PR And Communications: The Vodafone Egypt Case Study
Noha Saad. Senior Manager, Media Relations, Vodafone Egypt, Egypt
12.30 Using CSR As A Reputation Management Tool
Piers Schreiber, VP Corporate Communications, Jumeirah Group
12.50 Interactive Discussion With Piers and Noha
13.10 Lunch For Speakers And Delegates
14.10 Crisis Communications Simulation Session: Crisis In A Social Media World
- Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
- The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC, UK
17.00 End Of Day One
Day Two
Monday, 2nd June 2014
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.20 The Art, Language & Mindset Of Game-Changing / Branding, Public Relations & Corporate Communications
Jonathan Wilson, Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greenwich, UK
10.40 Analyzing The Latest Trends In Digital PR: A Virgin Active Case Study
Anass Allouch, Head Of European Communications, Virgin Active Continental Europe
11.00 Doing PR In A Social Media World: What Works In A LIKE Economy
Hubert Grealish, Founder And Partner, MPERA Consulting
11.20 Interactive Discussion With Jonathan, Anass And Hubert
11.50 Networking And Refreshment Break
12.20 Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Channel Alignment
Tomas Jensen, Director Corporate Communications MEA, Microsoft, Turkey
12.40 The Power Of Experiential Marketing And Events In Public Relations
Lubna Forzley, Director, Corporate Communications, BNP Paribas, Bahrain
13.00 Interactive Discussion with Tomas And Lubna
13.30 Lunch For Speakers And Delegates
14.30 Social Media: Everyone Is Talking About It But How Do We Measure It?
Robin Hamman, Director, Social Business, Fleishman Hilliard, UK
14.40 Analyzing The Latest Trends In Social Media Measurement
Fadl Al Tarzi, CEO, SocialEyez
15.10 Interactive Discussion With Robin And Fadl
15.40 Networking And Refreshment Break
16.10 Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
16.30 Identifying The Latest Trends In PR Measurement And The Role Of The Barcelona Principles In PR Measurement
Andre Manning, VP External Relations, Booking.com, Netherlands
16.50 Closing Discussion And End Of Global PR Trends Summit
Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
