Global PR Trends Summit Cairo
Day One
Sunday, 29th March 2015
09.00 Registration And Morning Coffee
09.45 Chairman’s Opening Remaks
Tomas Jensen, Senior Director, Corporate Communications, M&S Saatchi World Services
10.00 How To Make Business Leaders Better Communicators
Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator And Former Communications Chief, BP America, Royal Dutch Shell, Lehman Brothers and HSBC, USA
10.30 Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking About Reputation Management To Your CEO And The Company’s Senior Executives
Patrick Jephson, Former Chief Of Staff, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess, UK
11.00 Vodafone Firsts
Noha Saad, External Communications Senior Manager, Vodafone Egypt
11.30 Interactive Discussion With Mary Jo, Patrick And Khaled
12.00 Networking And Refreshment Break
12.30 Evolving The Communications Function To Become A Strategic Resource For The Businesss
Lorne Riley, Director, Corporate Communications, Dubai Airports, UAE
13.00 AlBernameg! A Crisis Working For Your Brand; Dos And Don'ts Of Crisis Communications
Maha Nagy, Head of Communications and PR, Qsoft Holding, Egypt
13.30 Interactive Discussion With Lorne And Maha
14.00 Lunch For Speakers And Delegates
15.00 Crisis Simulation Workshop: Crisis Communications In A Social Media World
Donald Steel, Former Chief Communications Advisor, BBC And Global Expert On Crisis Communications, UK
17.30 End Of Day One
Global PR Trends Summit
Day Two
30th March 2015
09.00 Morning Coffee
09.45 Chairman’s Opening Remarks
Tomas Jensen, Senior Director, Corporate Communications, M&S Saatchi World Services
10.00 Building Corporate Reputation In The Digital Era
Wendy Gold, International Communications Manager, Skin & Oncology Innovation, Roche, Switzerland
10.30 Rich Content And Partnerships As Tools For Successful PR And Marketing Campaigns
Piers Schreiber, VP Corporate Communications, Jumeirah Group, UAE
11.00 Interactive Discussion With Wendy And Piers
11.30 Networking And Refreshment Break
12.00 A More-Than-Philanthropy Approach To CSR In The MENA Region Focused On Empowerment, Employment And Entrepreneurship
Karim Seifeddine, Head of Corporate Communications, Middle East and Africa, Citi, UAE
12.30 The Rise And Rise Of Luxury PR: Insights Into Recent Studies
Sarah Walker Kerr, Regional Director of Public Relations MEA, The Ritz-Carlton Hotel Company LLC, UAE
13.00 Interactive Discussion With Karim And Sarah
13.30 Lunch For Speakers And Delegates
14.30 Interactive Discussion With Colleen Harris On Reputation Management
Colleen Harris, Former Press Secretary To Prince Charles and Princes William And Harrry And Official Spokesperson, William And Kate's Wedding, UK
15.15 Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
16.00 End Of Global PR Trends Summit
