Global PR Trends Summit 2
Day One
Thursday, 26th February 2015
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
Tomas Jensen, Global Communications Experts and Former Director, Corporate Communications, Microsoft International
10.15 Interactive Discussion With The Delegates: What Do We Want To Get Out Of The Event?
10.45 Demonstrating PR Value To Your Senior Leaders: What Matters When It Comes To Talking To Your CEO And The Company’s Senior Executives
Patricia Yates, Director, Corporate Communications, Visit Britain
11.15 The Strategic Role Of Communication To Build A Global Brand And Integrate: Diverse Cultures Through M&A
Catherine Ladousse, Executive Director, Communications, Lenovo EMEA
11.45 Interactive Discussion With Medard, Patricia And Catherine
12.15 Networking And Refreshment Break
12.45 Does what you say match up with what you do? do you know the magic of how to manage your reputation and brand together?
Nick Andrews, Senior Vice President and Senior Partner, Fleishman-Hillard, Brussels
13.15 The new communications era is based on being integrated and creative, AND creative ideas are born through strategic thinking
Figen Ä°sbir, CEO, Excel Communications Management
13. 40 Interactive Discussion With Nick And Figen
14.00 Lunch For Speakers And Delegates
15.00 Being Human – A Corporate Communications Challenge
John McLaren, Director, Corporate Communications, AkzoNobel
15.30 How To Leverage Linkedin As Part Of Your Communications Strategy
Anoek Eckhardt, Head Of Corporate Communications EMEA, Linkedin
16.00 Interactive Discussion With Ben And Anoek
16.30 End Of Day One
Global PR Trends Summit
Day Two
Friday, 27th February 2015
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
Tomas Jensen, Global Communications Experts and Former Director, Corporate Communications, Microsoft International
10.15 Building Corporate Reputation In A Digital Era
Josje Van Der Meer, Corporate Communications Manager, Roche
10.45 Understanding The Challenges And Opportunities Of Media Relations In A Social Media World
Rose Bambi, Head Of PR, MEA, Cisco
11.15 Interactive Discussion With Josje And Rose
11.45 Networking And Refreshment Break
12.15 A Journey From National Champions To Airbus Group: Branding As A Driver Of Integration
Hania Tabet, Head, Corporate Communications, Middle Eas and Africa, Airbus Group MEA
12.45 The Ever Changing World Of Communications: From Global To Local Perspective
Jonathan Wilson, Programme Lead, Marketing Department, University Of Greenwich
13.15 Interactive Discussion With Hania And Jonathan
13.45 Lunch For Speakers And Delegates
14.45 Crisis Communications In A Social Media World
In this new presentation, global crisis communications expert Donald Steel explores how Air Asia effectively used social media after the loss of one of its aircraft with the death of all on board. He will explore how social media has changed crisis communications, and the new rules which must be followed on social media in a crisis. Then, in a fully interactive exercise, delegates are invited to work in teams to deal with a fictitious but very serious emergency. Focussing mostly on social media, but with some traditional media elements, delegates will be invited to take decisions and create social media posts. The decisions each team makes will either assist other teams or create serious problems for them. What will you decide in this fast moving workshop which are always popular at P World events?
Donald Steel, Global Crisis Expert and Former Chief Communications Advisor, BBC, UK
17.00 End Of Global PR Trends Summit
