Global PR Trends Summit Istanbul 2
February 26, 2015 - February 27, 2015, in Istanbul, Turkey
About the Event
Hello Turkey! We are back with an agenda that will help you master the latest trends in the global PR world. Get your tickets today and see what is new in crisis management, social media, visual PR and corporate communications!
Speakers
Donald Steel Former Chief Communications Advisor, BBC
Anders Bylund Inter-IKEA Group
Josje Van der Meer Roche
Catherine Ladousse Lenovo EMEA
John McLaren AkzoNobel
Anoek Eckhardt Linkedin
Hania Tabet Airbus Group MEA
Nick Andrews Fleishman-Hillard, Brussels
Figen İsbir Excel Communication and Perception Management
Tomas Jenssen EIT RawMaterials
Rose Bambi Cisco
Patricia Yates Visit Britain
Agenda
Global PR Trends Summit 2
Day One
Thursday, 26th February 2015
Registration And Morning Coffee
Chairman’s Opening Remarks
Tomas Jensen, Global Communications Experts and Former Director, Corporate Communications, Microsoft International
Interactive Discussion With The Delegates: What Do We Want To Get Out Of The Event?
Demonstrating PR Value To Your Senior Leaders: What Matters When It Comes To Talking To Your CEO And The Company’s Senior Executives
Patricia Yates, Director, Corporate Communications, Visit Britain
The Strategic Role Of Communication To Build A Global Brand And Integrate: Diverse Cultures Through M&A
Catherine Ladousse, Executive Director, Communications, Lenovo EMEA
Interactive Discussion With Medard, Patricia And Catherine
Networking And Refreshment Break
Does what you say match up with what you do? do you know the magic of how to manage your reputation and brand together?
Nick Andrews, Senior Vice President and Senior Partner, Fleishman-Hillard, Brussels
The new communications era is based on being integrated and creative, AND creative ideas are born through strategic thinking
Figen Ä°sbir, CEO, Excel Communications Management
Interactive Discussion With Nick And Figen
Lunch For Speakers And Delegates
Being Human – A Corporate Communications Challenge
John McLaren, Director, Corporate Communications, AkzoNobel
How To Leverage Linkedin As Part Of Your Communications Strategy
Anoek Eckhardt, Head Of Corporate Communications EMEA, Linkedin
Interactive Discussion With Ben And Anoek
End Of Day One
Global PR Trends Summit
Day Two
Friday, 27th February 2015
Morning Coffee
Chairman’s Opening Remarks
Tomas Jensen, Global Communications Experts and Former Director, Corporate Communications, Microsoft International
Building Corporate Reputation In A Digital Era
Josje Van Der Meer, Corporate Communications Manager, Roche
Understanding The Challenges And Opportunities Of Media Relations In A Social
Media World
Rose Bambi, Head Of PR, MEA, Cisco
Interactive Discussion With Josje And Rose
Networking And Refreshment Break
A Journey From National Champions To Airbus Group: Branding As A Driver Of Integration
Hania Tabet, Head, Corporate Communications, Middle Eas and Africa, Airbus Group MEA
The Ever Changing World Of Communications: From Global To Local Perspective
Jonathan Wilson, Programme Lead, Marketing Department, University Of Greenwich
Interactive Discussion With Hania And Jonathan
Lunch For Speakers And Delegates
Crisis Communications In A Social Media World
In this new presentation,
global crisis communications expert Donald Steel explores how Air Asia effectively used social media after the loss of one of its aircraft with the death of all on board. He will explore how social media has changed crisis communications, and the new rules which must be followed on social media in a crisis. Then,
in a fully interactive exercise, delegates are invited to work in teams to deal with a fictitious but very serious emergency.
Focussing mostly on social media, but with some traditional media elements, delegates will be invited to take decisions and create social media posts. The decisions each team makes will either assist other teams or create serious problems for them. What will you decide in this fast moving workshop which are always popular at P World events?
Donald Steel, Global Crisis Expert and Former Chief Communications Advisor, BBC, UK