Global PR Trends Summit Istanbul 2

February 26, 2015 - February 27, 2015, in Istanbul, Turkey


About the Event

Hello Turkey! We are back with an agenda that will help you master the latest trends in the global PR world. Get your tickets today and see what is new in crisis management, social media, visual PR and corporate communications!


Rose Bambi Cisco

Donald Steel Former Chief Communications Advisor, BBC

Tomas Jenssen EIT RawMaterials

Patricia Yates Visit Britain

Anoek Eckhardt Linkedin

Catherine Ladousse Lenovo EMEA

Anders Bylund Inter-IKEA Group

Josje Van der Meer Roche

John McLaren AkzoNobel

Hania Tabet Airbus Group MEA

Nick Andrews Fleishman-Hillard, Brussels

Figen İsbir Excel Communication and Perception Management


Global PR Trends Summit 2
Day One
Thursday, 26th February 2015


Registration And Morning Coffee


Chairman’s Opening Remarks
Tomas Jensen, Global Communications Experts and Former Director, Corporate Communications, Microsoft International


Interactive Discussion With The Delegates: What Do We Want To Get Out Of The Event?


Demonstrating PR Value To Your Senior Leaders: What Matters When It Comes To Talking To Your CEO And The Company’s Senior Executives

Patricia Yates, Director, Corporate Communications, Visit Britain


The Strategic Role Of Communication To Build A Global Brand And Integrate: Diverse Cultures Through M&A

Catherine Ladousse, Executive Director, Communications, Lenovo EMEA


Interactive Discussion With Medard, Patricia And Catherine


Networking And Refreshment Break


Does what you say match up with what you do? do you know the magic of how to manage your reputation and brand together?

Nick Andrews, Senior Vice President and Senior Partner, Fleishman-Hillard, Brussels


The new communications era is based on being integrated and creative, AND creative ideas are born through strategic thinking

Figen Ä°sbir, CEO, Excel Communications Management

13. 40

Interactive Discussion With Nick And Figen


Lunch For Speakers And Delegates


Being Human – A Corporate Communications Challenge

John McLaren, Director, Corporate Communications, AkzoNobel


How To Leverage Linkedin As Part Of Your Communications Strategy

Anoek Eckhardt, Head Of Corporate Communications EMEA, Linkedin


Interactive Discussion With Ben And Anoek


End Of Day One

Global PR Trends Summit
Day Two
Friday, 27th February 2015


Morning Coffee


Chairman’s Opening Remarks
Tomas Jensen, Global Communications Experts and Former Director, Corporate Communications, Microsoft International


Building Corporate Reputation In A Digital Era

Josje Van Der Meer
, Corporate Communications Manager, Roche


Understanding The Challenges And Opportunities Of Media Relations In A Social
Media World

Rose Bambi, Head Of PR, MEA, Cisco


Interactive Discussion With Josje And Rose


Networking And Refreshment Break


A Journey From National Champions To Airbus Group: Branding As A Driver Of Integration

Hania Tabet, Head, Corporate Communications, Middle Eas and Africa, Airbus Group MEA


The Ever Changing World Of Communications: From Global To Local Perspective

Jonathan Wilson, Programme Lead, Marketing Department, University Of Greenwich


Interactive Discussion With Hania And Jonathan


Lunch For Speakers And Delegates


Crisis Communications In A Social Media World

In this new presentation,
global crisis communications expert Donald Steel explores how Air Asia effectively used social media after the loss of one of its aircraft with the death of all on board. He will explore how social media has changed crisis communications, and the new rules which must be followed on social media in a crisis. Then,
in a fully interactive exercise, delegates are invited to work in teams to deal with a fictitious but very serious emergency.
Focussing mostly on social media, but with some traditional media elements, delegates will be invited to take decisions and create social media posts. The decisions each team makes will either assist other teams or create serious problems for them. What will you decide in this fast moving workshop which are always popular at P World events?

Donald Steel, Global Crisis Expert and Former Chief Communications Advisor, BBC, UK

17.00 End Of Global PR Trends Summit

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