February 25
2016 - February 26, 2016, in Istanbul, Turkey
Welcome to the Global PR Trends Summit 3!
Taking place from 25-26 February 2016 at the historical Pera Palace Hotel in Istanbul, the Global PR Trends Summit 3 will include presentations and interactive discussions on the latest trends and challenges in the gobal PR world, with special focus on visual PR, content PR, crisis communications and reputation management.
Now in its third year, the Global PR Trends Summit is Turkey's biggest international PR event.
Register today and find out why PR professionals from over 40 countries have attended the Global PR Trends Summit.
CX-STRATEGY.COM (o.a. former Global Head of External Communications ING Group)
09.00 Registration And Morning Coffee
09.45 Chairman’s Opening Remarks
10.00 New Influencers On the Block
Ozlem Oz, Communications and Public Affairs Senior Manager, Google Turkey
10.30 Sharing Insights On Effective Customer Engagement: Mastering The Art Of Storytelling & Storydoing
Egmont Philips, Founder CX-STRATEGY.COM, (o.a. former Global Head of External Communications ING Group)
11.00 Turkish Coffee Fortune-telling: The Future of PR
Figen Isbir, President, Excel Communication and Perception Management
11.30 Interactive Discussion With Egmont, Ozlem and Figen
12.00 Networking And Refreshment Break
12.30 What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Community Manager, Shell
13.00 Engaging With Influencers For Maximum PR Effect: The Ritz Carlton Case Study
Sarah Walker Kerr, Regional Director of Public Relations MEA, The Ritz-Carlton Hotel Company LLC
Talal Alrashed, Social Media Influencer
14.00 Interactive Discussion With Tom, Sarah and Talal
14.30 Lunch For Speakers And Delegates
15.30 From Local To Global: Managing International Crisis And Stakeholders
Tomas Matesanz, Head of Communications and Public Affairs, Cruises Lines International Association Europe (CLIA)
16.00 How Icelandair Persuaded The World That Their Country Is Still A Great Holiday Destination
Gudjon Arngrimsson, VP Corporate Communications, Iceland Air
16.30 Interactive Discussion With Tomas And Gudjon
17.00 End Of Day One
09.00 Morning Coffee
09.45 Chairman’s Opening Remarks
10.00 The Trust Dividend: Unlocking Value From Your Reputation
Milorad Ajder, Head, Ipsos MORI Reputation Center
10.30 How To Successfully Engage Your General Management In Your PR Activities
Steffen Ruebke, General Manager, Henkel Beauty Care
11.00 Visual Communication – From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
11.30 Interactive Discussion With Milorad, Steffen and Jamal
12.00 Networking And Refreshment Break
12.30 Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI
Noha Bashir, Director of Social and Digital Marketing, CEMEA, Visa
13.00 The End Of Corporate Websites: Is Content The New King?
Alex Malouf, Corporate Communications Manager, P&G
13.30 Interactive Discussion With Noha And Alex
13.45 Lunch For Speakers And Delegates
14.45 Interactive Workshop: Mastering PR 3.0: Preparing For The Future
This session covers public relationship building in today’s new media world. Hussein discusses the change in audiences from passive to active, and how social media has turned them into self promoters and self curators. See examples of how major brands from around the world are engaging with its audiences across new media platforms. Topics to be discussed include:
• The best methods of embedding social into your business for cohesive campaigns across teams – silos or full-on integration?
• Practical advice on integrating video content with other aspects of your social PR campaign
• How do you measure success? Examining the metrics and methods to evaluate your impact and engagement on social media and benchmark yourself against the competition
• Developing cost-efficient strategies amongst the maze of paid advertising to achieve cut through on Facebook and Twitter
Hussein Dajani, Chief Operating Officer, Hug Digital
17.00 End Of Global PR Summit 3
Interested in promoting your brand or services? Contact Ivana today at [email protected]
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
