Global PR Trends Summit Morocco
September 18, 2014 - September 19, 2014, in Casablanca, Morocco
About the Event
Hello Morocco and welcome to the only event in Morocco offering you insights into the latest trends in today's global PR world. Get your ticket today to master crisis communications, social media, content PR and reputation management.
Speakers
Patrick Jephson Former Chief Of Staff To Princess Diana
Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Donald Steel Former Chief Communications Advisor, BBC
John Neilson Lockheed Martin
Francois Banon Euro Disney
Wendy Gold Former Global Communications Director, GE Power Conversion
Anass Allouch Virgin Active
Colleen Harris Former Press Secretary To Princes Charles, William And Harry
Sietse Bakker Eurovision Song Contest 2021
Esra Erkal Paler Elsevier
Richard Stephenson Civil Aviation Authority
Agenda
Global PR Trends Summit
Day One
Thursday, 18th September 2014
Registration And Morning Coffee
Chairman’s Opening Remarks
Reputation Management Masterclass: The Secrets To A Great Reputation
Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator,
Former Communications Chief
BP America, Royal Dutch Shell, Lehman Brothers and HSBC, USA
Patrick Jephson, Former Private Secretary, Princess Diana
New York Times Bestselling Author, Shadows Of A Princess, UK
Networking And Refreshment Break
Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities
Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca, UK
What Has Working For The Government, And The British Royal Family Taught Me About Reputation Management
Colleen Harris, Former Press Secretary To HRH Prince Charles And Official Spokesperson For William and Kate’s Wedding
Interactive Discussion With Esra And Colleen
Lunch For Speakers And Delegates
Crisis Communications Simulation Session: Crisis In A Social Media World
• Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
• The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC, UK
Chairman’s Closing Remarks
End Of Conference Day One
Global PR Trends Summit
Day Two
Friday, 19th September 2014
Morning Coffee
Chairman’s Opening Remarks
Opening Keynote:
From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry
Richard Stephenson, Former Corporate Affairs Director, AXA, UK
Evolution: From PR To Corporate Communication
Anass Allouch, Europea Head Of Corporate Communications, Virgin Active
Interactive Discussion With Richard And Anass
Networking And Refreshment Break
Integrated Communications - Gaining Positive Efficiency And Positioning Effects
Through Messaging And Channel
Alignment
Tomas Jenssen, Former Director Corporate Communications MEA, Microsoft, Turkey
Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets
John Neilson, Director of Communications, EMEA, Lockheed Martin, UK
Interactive Discussion With Tomas And John
Lunch And Networking Break
The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study
Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands
From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns
Wendy Gold, Former EMEA Head of Consumer and Digital PR, Microsoft and Global Communications Director, GE
Power Conversion, France
Interactive Discussion With Sietse And Wendy
End Of Global PR Trends Summit