Global PR Trends Summit Morocco

September 18, 2014 - September 19, 2014, in Casablanca, Morocco

Register Now

Global PR Trends Summit Morocco

Register Now

September 18, 2014 - September 19, 2014, in Casablanca, Morocco

About the Event

Hello Morocco and welcome to the only event in Morocco offering you insights into the latest trends in today's global PR world. Get your ticket today to master crisis communications, social media, content PR and reputation management.


Colleen Harris Former Press Secretary To Princes Charles, William And Harry

Sietse Bakker Eurovision Song Contest 2021

Esra Erkal Paler Elsevier

Richard Stephenson Civil Aviation Authority

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel Former Chief Communications Advisor, BBC

John Neilson Lockheed Martin

Francois Banon Euro Disney

Wendy Gold Former Global Communications Director, GE Power Conversion

Anass Allouch Virgin Active


Global PR Trends Summit
Day One
Thursday, 18th September 2014


Registration And Morning Coffee


Chairman’s Opening Remarks


Reputation Management Masterclass: The Secrets To A Great Reputation

Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator,

Former Communications Chief
BP America, Royal Dutch Shell, Lehman Brothers and HSBC, USA

Patrick Jephson, Former Private Secretary, Princess Diana
New York Times Bestselling Author, Shadows Of A Princess, UK


Networking And Refreshment Break


Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities

Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca, UK


What Has Working For The Government, And The British Royal Family Taught Me About Reputation Management

Colleen Harris, Former Press Secretary To HRH Prince Charles And Official Spokesperson For William and Kate’s Wedding


Interactive Discussion With Esra And Colleen


Lunch For Speakers And Delegates


Crisis Communications Simulation Session: Crisis In A Social Media World
• Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
• The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC, UK


Chairman’s Closing Remarks


End Of Conference Day One

Global PR Trends Summit
Day Two
Friday, 19th September 2014


Morning Coffee


Chairman’s Opening Remarks


Opening Keynote:

From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry

Richard Stephenson, Former Corporate Affairs Director, AXA, UK


Evolution: From PR To Corporate Communication

Anass Allouch, Europea Head Of Corporate Communications, Virgin Active


Interactive Discussion With Richard And Anass


Networking And Refreshment Break


Integrated Communications - Gaining Positive Efficiency And Positioning Effects
Through Messaging And Channel

Tomas Jenssen, Former Director Corporate Communications MEA, Microsoft, Turkey


Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets

John Neilson, Director of Communications, EMEA, Lockheed Martin, UK


Interactive Discussion With Tomas And John


Lunch And Networking Break


The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study

Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands


From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns

Wendy Gold, Former EMEA Head of Consumer and Digital PR, Microsoft and Global Communications Director, GE
Power Conversion, France


Interactive Discussion With Sietse And Wendy


End Of Global PR Trends Summit

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