Healthcare Communications Boot Camp 4

9-10 March 2023, Toronto


Healthcare Communications Boot Camp 4


9-10 March 2023, Toronto

About the Event

Welcome to the fourth edition of P World's Healthcare Communications Boot Camp!

With 8 electrifying keynotes by PR professionals from North America's leading hospitals and healthcare organizations, a full-day workshop on crisis communications and over 5 hours of engaging discussions, attending the Healthcare Communications Boot Camp 4 will help you reframe your communications strategy for the new reality.

Key Themes of the Boot Camp:

  • Crisis communications planning in a time of constant crisis
  • Media relations in the new reality
  • Next generation communication and online strategies

Why attend?

  • Learn how your colleagues are adapting their communications strategies 
  • Rewrite your crisis communications plan for the new, post-pandemic reality
  • Maintain your reputation in times of unprecedented change
  • Keep your team energized and strengthen employee engagement
  • Understand the new rules of media relations
  • Build your online community to engage with patients and your audience
  • Explore new ideas for launching your next generation communication and online strategies
  • Leverage the experience of others in the field

Are you a member of IABC Toronto? Contact us today for your 25% exclusive discount code.

Facts & Figures

  • Previous speakers at our healthcare events include healthcare communications experts from Cleveland Clinic, Mayo Clinic, Michigan MedicineSt. Jude Children's Research Hospital, Canadian Patient Safety Institute , American Diabetes Association,Boston Children's Hospital,NHS Foundation Trust, Virginia Department of Health, Massachusetts General Hospital, Johns Hopkins Medicine, Yale Medicine, SickKids Foundation...
  • Our delegates work for some of North America's leading healthcare organizations, such as, Brockville General Hospital, Blue Cross and Blue Shield of Louisiana, The Hospital for Sick Children (SickKids), Grey Bruce Health Unit, American Heart Association, William Osler Health System, Keck Medicine of USC, University of Maryland School of Medicine, Winnipeg Regional Health Authority, College of Family Physicians of Canada, Canadian Partnership Against Cancer...


Nancy Seideman Emory University

Carrie Strehlau St. Jude Children's Research Hospital

Colleen Marshall Delaney Massachusetts General Hospital

Michaela Schreiter Ottawa Hospital

Colleen Young Online Community Director, Mayo Clinic Connect

Vivi Siegel Centers for Disease Control and Prevention

Serena Bronda Brigham and Women's Hospital

Marina Jimenez Princess Margaret Cancer Foundation, Princess Margaret Cancer Centre, UHN

Leilani Pearl Parkinson's Foundation

Marina Joseph Big Brothers Big Sisters of Canada



Registration and Morning Coffee


Be First, Be Right, Be Credible: Applying CDC’s Crisis and Emergency Risk Communication Principles in Real-World Situations
CDC’s Crisis and Emergency Risk Communication (CERC) curriculum provides trainings, tools, and resources to help health communicators, emergency responders, and leaders of organizations communicate effectively during emergencies; including structure for communicating with audiences under extreme stress. Learn about the CERC core principles and how they apply to each phase of a crisis. The presentation will include examples of how CERC can be used for natural disasters, chemical or radiological disasters, infectious disease outbreaks, and other events.  
Vivi Siegel, Associate Director for Communications, Division of Environmental Health Science and Practice, Centers for Disease Control and Prevention


How to Turn a Crisis Into Opportunity
Drawing upon their own experiences, Leilani and Marina will provide insights and strategies on how to navigate the challenging times and capitalize on the opportunities that crises can offer.
Leilani Pearl, Senior Vice President, Chief Communications Officer, Parkinson’s Foundation
Marina Joseph, National Senior Director, Communications & Marketing, Big Brothers Big Sisters of Canada


Humor in Healthcare: How to Create Engaging Internal Communications that Stand Out
In this session, Colleen Delaney, senior director of Internal Communications at Massachusetts General Hospital in Boston, shares tips for creating successful, engaging (and funny!) communications materials to help messages be memorable and engagement metrics successful.
Colleen Marshall Delaney, Senior Director of Internal Communication, Massachusetts General Hospital


Lunch for Speakers and Delegates


Preparing Your Leaders for High-Stakes Interviews During Crisis
- How to assess your key objectives and messages
- Identifying the pitfalls for your leader
- Setting your leader up for success
- Preparing Leaders for TV versus print

Marina Jimenez, Director, Communications, Princess Margaret Cancer Foundation, Princess Margaret Cancer Centre, UHN


Media Relations During Crisis: How the Pandemic Shaped Hospital Media Relations, Collaboration and Information Sharing
During the COVID-19 pandemic, hospital media relations became more important than ever. Hospitals had a role to play as public health voices, while also caring for and protecting the most vulnerable. Demand for information went up, and hospital communicators were tasked with ensuring the public had the information they needed, but that staff and patient privacy was always protected.
Michaela Schreiter, Manager, Communications Strategy and Media Relations, The Ottawa Hospital 


The Future of Healthcare Media Relations - Lessons Learned from the COVID-19 Pandemic 
In this interactive session, Serena will share with you how COVID-19 has changed media relations and what we, as communications professionals, have done to adapt. She will share with you a step-by-step guide on delivering public health messages from trusted sources and tips for managing a constant crisis. Serena will also talk you through the importance of having the right content strategy on social media during a crisis based on a data used in a study that Brigham has done in collaboration with Boston University.
Serena Bronda, Program Manager, External Communications, Brigham and Women's Hospital


Networking and Refreshment Break


The Strategic Advantage of Owning Your Online Community
The hallmark of successful online communities is connection and conversation. But if no one is talking, you don’t have a community. To build a thriving online patient community, you need strategic community management. 
In this presentation, Colleen Young, online community strategist and Community Director of Mayo Clinic Connect, shares lessons from the field and guides you through a methodology that works. You’ll learn how to:
- Establish an active, thriving community using strategic community management and prepare for success
- Recruit, inspire and train volunteer leaders to scale moderation as the community grows 
- Co-create projects with community members that benefit both the community and your organization

Colleen Young, Principal, CY Connect & Community Director, Mayo Clinic Connect


You Got This! Build a Social Media Presence in the New Reality
- Discover what’s next for social media platforms to ensure you’re in the know.
- Learn how the small social media team at St. Jude Children's Research Hospital builds a social media presence to align with their science/research messages—and how you can tailor those best practices to fit your organization.
- Learn how to promote company culture as an incentive for recruitment and new growth and how to easily mine your internal ambassador group of employees to maximize incoming content and message sharing.
Carrie Strehlau, Senior Social Media Specialist, St. Jude Children's Research Hospital


End of Day One


Interactive Crisis Simulation Workshop with Nancy Seideman, Former Vice President for Academic Communications and Reputation Leadership at Emory University: Crisis Communications in the New Reality
In this expanded workshop, communications strategist Nancy Seideman will explore how crisis communications is changing in the post-pandemic world.
Combining long-standing best practices with new strategies and tactics tapped in managing pandemic-related communications, Nancy will review the essential components of an effective crisis communications plan, including after-action steps to maintain your organization’s reputation.
The interactive workshop includes a challenging crisis scenario that provides an opportunity to collaborate with fellow delegates in implementing a real-time, comprehensive communications response.
Topics include:
- Advance preparation required to manage any crisis scenario
- Establishing and leading a team; working with executive leadership and partners
- The components of an effective communications action plan to implement:  The first hour; the first 24 hours; and as a crisis continues
- Communicating in an increasingly aggressive environment
- Managing internal and external expectations
- Maintaining an organization’s reputation throughout a crisis
- Critical post-crisis action steps

Our partners


Radisson Blu Toronto Downtown, Toronto, Canada

Radisson Blu Toronto Downtown
Address: 249 Queen's Quay West, Toronto, ON M5J 2N5, Canada
Phone: +1 437-886-9667

This harbourfront hotel in Toronto city centre features on-site dining as well as a rooftop patio with a seasonal pool. A mini-fridge and coffee maker are included in each guest room.

A large work desk and flat-screen TV are common to all rooms at Radisson Blu Downtown Toronto. A pool, harbour or city view may be featured in these rooms.

Showcasing regional ingredients, Watermark Restaurant specializes in Canadian cuisine. Light snacks are served at Radisson Admiral’s Watermark Lounge, along with local beers and wines.

A fitness centre is among recreational facilities available at Radisson Blu Downtown Toronto.

Union Station is about 15 minutes’ walk from this hotel. Several attractions, including the CN Tower, Hockey Hall of Fame and lively Chinatown, are also within 15 minutes’ walk. Billy Bishop Toronto City Airport is 2 km away.