Healthcare Communications Boot Camp 4

9-10 March, Toronto

Healthcare Communications Boot Camp 4

9-10 March, Toronto

About the Event

Welcome to the fourth edition of P World's Healthcare Communications Boot Camp!

With 8 electrifying keynotes by PR professionals from North America's leading hospitals and healthcare organizations, a full-day workshop on crisis communications and over 5 hours of engaging discussions, attending the Healthcare Communications Boot Camp 4 will help you reframe your communications strategy for the new reality.

Key Themes of the Boot Camp:

  • Crisis communications planning in a time of constant crisis
  • Media relations in the new reality
  • Next generation communication and online strategies

Why attend?

  • Learn how your colleagues are adapting their communications strategies 
  • Rewrite your crisis communications plan for the new, post-pandemic reality
  • Maintain your reputation in times of unprecedented change
  • Keep your team energized and strengthen employee engagement
  • Understand the new rules of media relations
  • Build your online community to engage with patients and your audience
  • Explore new ideas for launching your next generation communication and online strategies
  • Leverage the experience of others in the field






Facts & Figures

  • Previous speakers at our healthcare events include healthcare communications experts from Cleveland Clinic, Mayo Clinic, Michigan MedicineSt. Jude Children's Research Hospital, Canadian Patient Safety Institute , American Diabetes Association,Boston Children's Hospital,NHS Foundation Trust, Virginia Department of Health, Massachusetts General Hospital, Johns Hopkins Medicine, Yale Medicine, SickKids Foundation...
  • Our delegates work for some of North America's leading healthcare organizations, such as, Brockville General Hospital, Blue Cross and Blue Shield of Louisiana, The Hospital for Sick Children (SickKids), Grey Bruce Health Unit, American Heart Association, William Osler Health System, Keck Medicine of USC, University of Maryland School of Medicine, Winnipeg Regional Health Authority, College of Family Physicians of Canada, Canadian Partnership Against Cancer...


Nancy Seideman Emory University

Carrie Strehlau St. Jude Children's Research Hospital

Colleen Marshall Delaney Massachusetts General Hospital

Michaela Schreiter Ottawa Hospital

Colleen Young Online Community Director, Mayo Clinic Connect

Vivi Siegel Centers for Disease Control and Prevention

Marina Jimenez Princess Margaret Cancer Foundation, Princess Margaret Cancer Centre, UHN



Registration and Morning Coffee


Opening Keynote Address (Reserved)


Be First, Be Right, Be Credible: Applying CDC’s Crisis and Emergency Risk Communication Principles in Real-World Situations
CDC’s Crisis and Emergency Risk Communication (CERC) curriculum provides trainings, tools, and resources to help health communicators, emergency responders, and leaders of organizations communicate effectively during emergencies; including structure for communicating with audiences under extreme stress. Learn about the CERC core principles and how they apply to each phase of a crisis. The presentation will include examples of how CERC can be used for natural disasters, chemical or radiological disasters, infectious disease outbreaks, and other events.  
Vivi Siegel, Associate Director for Communications, Division of Environmental Health Science and Practice, Centers for Disease Control and Prevention


Speaker TBC


Lunch for Speakers and Delegates


Preparing Your Leaders for High-Stakes Interviews During Crisis
- How to assess your key objectives and messages
- Identifying the pitfalls for your leader
- Setting your leader up for success
- Preparing Leaders for TV versus print

Marina Jimenez, Director, Communications, Princess Margaret Cancer Foundation, Princess Margaret Cancer Centre, UHN


Media Relations During Crisis: How the Pandemic Shaped Hospital Media Relations, Collaboration and Information Sharing
During the COVID-19 pandemic, hospital media relations became more important than ever. Hospitals had a role to play as public health voices, while also caring for and protecting the most vulnerable. Demand for information went up, and hospital communicators were tasked with ensuring the public had the information they needed, but that staff and patient privacy was always protected.
Michaela Schreiter, Manager, Communications Strategy and Media Relations, The Ottawa Hospital 


Reserved for Colleen Marshall Delaney, Senior Director of Internal Communication, Massachusetts General Hospital


Networking and Refreshment Break


The Strategic Advantage of Owning Your Online Community
The hallmark of successful online communities is connection and conversation. But if no one is talking, you don’t have a community. To build a thriving online patient community, you need strategic community management. 
In this presentation, Colleen Young, online community strategist and Community Director of Mayo Clinic Connect, shares lessons from the field and guides you through a methodology that works. You’ll learn how to:
- Establish an active, thriving community using strategic community management and prepare for success
- Recruit, inspire and train volunteer leaders to scale moderation as the community grows 
- Co-create projects with community members that benefit both the community and your organization

Colleen Young, Principal, CY Connect & Community Director, Mayo Clinic Connect


You Got This! Build a Social Media Presence in the New Reality
- Discover what’s next for social media platforms to ensure you’re in the know.
- Learn how the small social media team at St. Jude Children's Research Hospital builds a social media presence to align with their science/research messages—and how you can tailor those best practices to fit your organization.
- Learn how to promote company culture as an incentive for recruitment and new growth and how to easily mine your internal ambassador group of employees to maximize incoming content and message sharing.
Carrie Strehlau, Senior Social Media Specialist, St. Jude Children's Research Hospital


End of Day One


Interactive Crisis Simulation Workshop with Nancy Seideman, Former Vice President for Academic Communications and Reputation Leadership at Emory University: Crisis Communications in the New Reality
In this extended workshop, leading crisis communicator Nancy Seideman explores how crisis communications is changing in the post-pandemic world.
Combining long standing best practice with ideas on how crisis communicators can effectively support those affected by the crisis and protect the reputation of the organisation they represent.
This highly interactive workshop includes an opportunity to work with your fellow delegates through a challenging but very engaging crisis scenario, harnessing social media, media interviews and a sensitive press conference.
You will return to work with:
- Nancy's ten top post-pandemic crisis communications tips
- An action plan to improve executive readiness for crisis communications
-  A heightened awareness of how to communicate in an increasingly aggressive environment
At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop

Our partners

Pre-register for the Healthcare Communications Boot Camp 4 now and get 20% off your ticket.

Attending the Healthcare Communications Boot Camp 4 in Toronto will help you reframe your communications strategy for the new reality.

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See you on March 9th in Toronto.

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