Registration and Morning Coffee
Opening Keynote Address (Reserved)
Be First, Be Right, Be Credible: Applying CDC’s Crisis and Emergency Risk Communication Principles in Real-World Situations
CDC’s Crisis and Emergency Risk Communication (CERC) curriculum provides trainings, tools, and resources to help health communicators, emergency responders, and leaders of organizations communicate effectively during emergencies; including structure for communicating with audiences under extreme stress. Learn about the CERC core principles and how they apply to each phase of a crisis. The presentation will include examples of how CERC can be used for natural disasters, chemical or radiological disasters, infectious disease outbreaks, and other events.
Vivi Siegel, Associate Director for Communications, Division of Environmental Health Science and Practice, Centers for Disease Control and Prevention
Lunch for Speakers and Delegates
Preparing Your Leaders for High-Stakes Interviews During Crisis
- How to assess your key objectives and messages
- Identifying the pitfalls for your leader
- Setting your leader up for success
- Preparing Leaders for TV versus print
Marina Jimenez, Director, Communications, Princess Margaret Cancer Foundation, Princess Margaret Cancer Centre, UHN
Media Relations During Crisis: How the Pandemic Shaped Hospital Media Relations, Collaboration and Information Sharing
During the COVID-19 pandemic, hospital media relations became more important than ever. Hospitals had a role to play as public health voices, while also caring for and protecting the most vulnerable. Demand for information went up, and hospital communicators were tasked with ensuring the public had the information they needed, but that staff and patient privacy was always protected.
Michaela Schreiter, Manager, Communications Strategy and Media Relations, The Ottawa Hospital
Reserved for Colleen Marshall Delaney, Senior Director of Internal Communication, Massachusetts General Hospital
Networking and Refreshment Break
The Strategic Advantage of Owning Your Online Community
The hallmark of successful online communities is connection and conversation. But if no one is talking, you don’t have a community. To build a thriving online patient community, you need strategic community management.
In this presentation, Colleen Young, online community strategist and Community Director of Mayo Clinic Connect, shares lessons from the field and guides you through a methodology that works. You’ll learn how to:
- Establish an active, thriving community using strategic community management and prepare for success
- Recruit, inspire and train volunteer leaders to scale moderation as the community grows
- Co-create projects with community members that benefit both the community and your organization
Colleen Young, Principal, CY Connect & Community Director, Mayo Clinic Connect
You Got This! Build a Social Media Presence in the New Reality
- Discover what’s next for social media platforms to ensure you’re in the know.
- Learn how the small social media team at St. Jude Children's Research Hospital builds a social media presence to align with their science/research messages—and how you can tailor those best practices to fit your organization.
- Learn how to promote company culture as an incentive for recruitment and new growth and how to easily mine your internal ambassador group of employees to maximize incoming content and message sharing.
Carrie Strehlau, Senior Social Media Specialist, St. Jude Children's Research Hospital
End of Day One
Interactive Crisis Simulation Workshop with Nancy Seideman, Former Vice President for Academic Communications and Reputation Leadership at Emory University: Crisis Communications in the New Reality
In this extended workshop, leading crisis communicator Nancy Seideman explores how crisis communications is changing in the post-pandemic world.
Combining long standing best practice with ideas on how crisis communicators can effectively support those affected by the crisis and protect the reputation of the organisation they represent.
This highly interactive workshop includes an opportunity to work with your fellow delegates through a challenging but very engaging crisis scenario, harnessing social media, media interviews and a sensitive press conference.
You will return to work with:
- Nancy's ten top post-pandemic crisis communications tips
- An action plan to improve executive readiness for crisis communications
- A heightened awareness of how to communicate in an increasingly aggressive environment
At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop