Lars Silberbauer

LEGO Group

Senior Global Director

Lars is Global Director of Social Media at LEGO and is driving the well known and innovative toy company’s social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Jumanah Anter

MasterCard

Senior Vice President, Global Communications, MEA

James Keady

Samsung UK

Head of Digital

Sean Gardner

Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist

CO-FOUNDER of the pioneering, Huffington Post "Twitter Powerhouses Series"​, which has interviewed hundreds of people in diverse fields - technology, business, health, philanthropy, travel, food and more - since 2010, and has been an influential voice in the social media conversation. Working for Apple Inc. right out of high school, Sean has delivered results for multi-national firms like Microsoft, Ford, Ultimate Software, Huawei, Marriott, and Silicon Valley Bank, and non-profits like World Vision and Charity: Water. He is both a board member and V.P. of Social Media for the World Communication Forum in Davos, Switzerland, and the social media producer for financial powerhouse TwinStarCU. He has also been a digital volunteer for GivingTuesday.org since 2013, and helps the U.N. Foundation promote and expand it online. THOUGHT-LEADER: He has given keynote addresses and presentations on digital strategy at NATO Headquarters, Harvard University, the annual Google Conference, the Smithsonian Institution, and at conferences and events in cities on 3 continents, including London, Amman, Kuala Lumpur, Istanbul, Belgrade, Hong Kong, New Delhi, and Kazan (Russia). Forbes'​ #1 Social Media Power Influencer, he's also been honored as one of the world's top marketers, writers, thinkers and social good advocates. He has been profiled in Entrepreneur, Inc, Huffington Post, Hootsuite, and Glamour Magazine for his personal branding tips and marketing expertise; given live commentary on the BBC, Al Jazeera, and CNN; and his written work has appeared in Fast Company and Buzzfeed. When he's not traveling for business, he's working on his next two books. PASSIONS: Mobile Strategy, Wearable Tech, Social Selling, Big Data, Collaborative Leadership, Predictive Analytics, Internet of Things, Digital Diplomacy, Travel & Tourism VISION: A more connected planet, with people working together to produce constructive, responsible solutions to our most serious problems.

Saeed Omar

StartUpJo

Builder

Firas Steitiyeh

The Online Project Jordan

Managing Director

Camelia Kho

Twitter

Content Lead, APAC and Emerging Markets

Hussein Freijeh

Yahoo!

Managing Director

Hussein Freijeh is the Managing Director of Yahoo Middle East, Africa, and Turkey,, leading the commercial and managerial aspects of the business in the Middle East and Africa region. Before Yahoo acquired Maktoob in 2009, and during his tenure at Maktoob, Hussein was instrumental in establishing the startup’s renowned sales portfolio to grow the Maktoob Sales Operations into the forefront of media companies in advertising spend and market share. At Yahoo Maktoob, Hussein has been a driving force behind the company’s market leadership in digital advertising and the introduction of innovative products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East. He is one of the key industry players driving the shift to digital and contributing to the growth of the Internet advertising market across the region. With over 10 years of sales and media experience, Hussein is a frequent speaker and panelist. He holds a BSc in Computer Science from the Lebanese American University.

Khaled ElAhmad

DigiArabs

Social Media Consultant & Trainer / Founder

A US/Jordanian Social Media Certified Strategist with the ability to translate concepts into strong social media campaigns. Managing Zain Jordan Social Media team of 10 since 2012 and before that served as the Digital Media Director for the Jordanian Government, where he managed social media for the Prime Ministry. Also consulting with leading brands in the region on creating their brand presence online and training Social Media Management, Content Marketing, & Personal Branding in-house and in public workshops. Listed as top 100 most influencer Arabs on twitter in 2012. Co-founded Amman Tech Tuesday which is a monthly conference catering for startups and entrepreneurs. Winner of Top Content Curator Award in 2012, Klout Hero Award in 2014 and most recently Top Social Media Trainer in the Middle East.

Rayan Karaky

Google

Head Of DoubleClick

Rayan is currently the Head of DoubleClick at Google. Previously he was Agency Head for Google in the Middle East where he was responsible for media agencies business across MENA. Before joining Google in May 2014, he was Chief Digital Officer for MENA and Emerging Markets at Starcom MediaVest Group where he was responsible for grown of diversified services and incubating and scaling digital capabilities across markets.

Hussein Dajani

Nissan

General Manager - Digital and Customer Experience (CX) Transformation - Africa, ME, Turkey, & India

Hussein has over 18 years of solid holistic Omnichannel Marketing Communication experience in the space leading and building seamless Phygital Customer Experience Journeys within multinational agencies (JWT, Leo Burnett, and TBWA) and Fortune 500 companies (Virgin Mobile, Red Bull, Nissan Motor Co.), across the Middle East, Africa, Turkey and India region.
After a 2 years stint with hug digital, as its Chief Digital and Operating Officer, which he grew exponentially till he lead to its sale to WPP, Hussein joins Nissan Motor Co. as General Manager Digital and Customer Experience for Africa, Middle East, India, and Turkey, for Nissan and Datsun brands, to be responsible for its Digital Transformation. Furthermore, Hussein plays an active role in the advisory council of the World Marketing Congress, as a Director with the Customer Institute, and as an expert advisor in ISMA (International Social Media Association).
 

Katie Morse

Nielsen

VP, Digital Marketing

Katie Morse is currently the Vice President, Digital Marketing at Nielsen. She joined the company in 2014 and has previously worked on digital marketing initiatives for brands including American Express, Radian6, and Billboard – including creating the social media strategy for the 2012 and 2013 Billboard Music Awards. In her role at Nielsen, she is responsible for leading social media, search marketing and analytics initiatives, and providing guidance and counsel to Nielsen’s marketing, communications, data science and operations teams in 106 markets around the world with proactive consumer marketing efforts and reputation management issues. Katie holds a bachelor of science in Business (Marketing) from North Carolina State University and sits on the advisory board for The Ticket Fairy, and recently won a Shorty Award for Nielsen’s “Nielsen Around The World” campaign.